Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation.

Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process. We were just doing organic distribution before.

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Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation.

What’s Missing From Your Content Distribution Strategy? The Marketing Funnel

Contently

The way you distribute content and connect with your audience should evolve down the funnel. Because if you understand the most opportune ways to distribute your content, then you’ll compel your audience to take the right actions at the right time. On the distribution side, I’d recommend using social and content discovery platforms such as Facebook, Outbrain, and Nativo. View the content creation process in the context of the larger customer journey framework.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing

Demand Generation at Scale – Content is King, Distribution is Queen, Syndication is the Ace

Metadata

First-party content distribution channels. Creating and publishing content can feel like a paradox. Writing, packaging, and publishing a long-form thought leadership asset is hard. If content is king, then distribution is queen. Why Social Ads vs. Third-Party Publishers?

The Best Content Distribution Channel You’re Overlooking

Content Marketing Institute

I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospects. Marketing teams apply laser focus to the message, audience, and buying cycle ­­­, but, when pushing content for distribution , barely consider their internal sales teams. When pushing #content for distribution, don't forget to include your #sales team.

The Ultimate Guide to Content Distribution

Hubspot

Content distribution is an integral, if not the most important, part of your content strategy. million blog posts published every day , there’s only so much content we can consume. While I won’t agree or disagree with this theory, I will equip you with the tools you need to distribute the content you create. By the end of this guide, you’ll be able to build a content distribution strategy that gets your content in front of — and consumed by — your audience.

Revenue Streams and the Publishers who Love Them

Anyword

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

In case you were wondering, I see four themes emerging today in B2B marketing automation: services: vendors are bundling their systems with services to help marketers use them, either by offering the services themselves ( LeadLife , MakesBridge , Ontraport (formerly OfficeAutoPilot), RightWave , SalesEngineInternational ) or by creating versions that agencies resell to their clients ( Optify , MindFireInc , many others). Distributed marketing also has its own pricing.

8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This is especially important if you’re just starting out — you should zero in on a few key distribution channels and master those before you expand into others, or you risk spreading yourself too thin and sabotage your chances of success in any of them. For example, my team published this secondary research during the government shutdown in January.

Case Story: How RBC Successfully Scaled Content Across 22 Teams

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. As one of the largest financial institutions in the world, RBC serves millions of customers, employs more than 80,000 people, and earned more than $11.5 ” At first, RBC started with a modest goal: have each division publish one piece of content per week. In some cases, it used to take weeks for RBC to take its content live.

Case 88

10 Ways to Distribute One Piece of Content (Besides Social Shares)

Hubspot

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. Below you’ll find 10 creative ways to distribute your content -- with a little bit of background to set the stage. The Content Distribution Strategy Experiment.

How to Make the Case for Content Marketing in Uncertain Times

Contently

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content.

Case 153

9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. Leverage Your Current Customer Base. Listen to Your Customers.

3 Neglected Content Distribution Trends You Should Test in 2017

Content Standard

Content distribution ranks near the top of this list. The task of effectively distributing content is easier said than done, since the web is already so saturated with content. Email is one way to do it—and take it from the experts: despite being ancient in internet years, email’s value in distributing content isn’t going anywhere. Social media is an obvious distribution channel that every sensible brand will pour its energy into cultivating.

Why Content Distribution is the Perfect Marketing Strategy

Valasys

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is the starting step of your content marketing strategy. Marketers must know where & how they’re going to publish & promote their content.

10 Eye-Opening Video Creation and Publishing Insights From Facebook Pros

ClearVoice

Creator Studio now allows creators to create and publish videos on the go. Publish from the right account : Many have found that it is difficult to know if they are publishing from their personal profile or public page. Facebook videos account for billions of views each day.

Case Story: How RBC Successfully Scaled Content Across 22 Teams

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. As one of the largest financial institutions in the world, RBC serves millions of customers, employs more than 80,000 people, and earned more than $11.5 ” At first, RBC started with a modest goal: have each division publish one piece of content per week. In some cases, it used to take weeks for RBC to take its content live.

Case 63

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

Moz

My team at Portent conducted the study detailed below to verify our hypotheses that the pandemic caused revenue increases in online retailers and auto industries, and that those spikes correlated with stimulus distributions.

International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads

RockContent

After all, this is the same specialty we offer to our customers. In five years of history, we have not run any ad campaigns through Google or social networks to promote the content we publish. Frequently published content.

Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In partnership with Contently, the investment management corporation recently published “ How the World Retires ,” an interactive report that profiles six couples around the globe. The finance industry is often maligned for its cutthroat insider culture that may intimidate potential customers. Blackrock publishes at least one story a day, six days a week.

Case 65

15 B2B case studies show how content marketing drives ROI

Biznology

Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign.

The Pros and Cons of Brand Publishing on Medium

Content Standard

You want an authoritative space to share and organize all of your content that allows you to speak directly to your customers and stay consistent with the message and image of your main brand. That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. A publisher? Primary Publishing Platform versus Content Syndicator.

How Testing Drives Subscription Strategies for The Boston Globe

Anyword

The Great Upheaval has driven publishers to test new revenue streams in order to diversify, and at Keywee we’ve seen a lot of our customers begin to test subscription strategies. . That being said, successful publishers haven’t been using a “set it and forget it” method.

Test 82

A Business Case for Account-Based Marketing (ABM)

xiQ

Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects. The results present a compelling business case for using curated content to engage and influence future Buyers. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer in 15 mins a day.

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

More specifically, at customer, user, fan, visitor, lead level. In other words, attribution requires the famous 360-degree view of a statistically significant amount of potential customers. When pertaining to humans (always the case thus far), the understanding of attribution is limited by the understanding of the human mind. There is no single customer view. A “brand journey” for your customers.

Case 87

[Publisher Series] Revenue Optimization, Part V: New, LTV-Driven Revenue Planning

Outbrain

Throughout this Revenue Optimization Series , we’ve delved into four main pillars to maximizing publisher revenue: Reporting, Data, and Insights : Establishing your data framework to test and optimize. Publishers

Sponsored Content: Why Publishers Have the Write Stuff

Hubspot

In some cases, this is definitely true: there are companies out there that pump out slimy sales pushes. Publishers are in a great position to act as consultants , in-tandem with marketers and content strategy consultants: to help brands develop high-performing media platforms. Take Forbes, for instance, whose Custom Content service helps companies create interesting, thoughtful articles. But few publishers are coming to bat. But publishers are also mediators.

How to a Create a B2B Case Study that Boosts New Business

Hinge Marketing

You create case studies. Case studies use the voice of "others" (i.e. Used effectively, case studies are one tool that can build trust and help you develop a reputation for producing results. A strong case study should communicate enough about your expertise and approach that people feel they know you even if they haven’t worked with you. So let's look at how to create a compelling case study. Read full MicroLink case study here 3) Show results.

Robinhood’s PR Crisis Shows Why Every Company Needs a Culture of Content

Contently

That’s because the company struggled to communicate this clearly to customers until the following Monday—four days later—when it sent an email explaining what happened. Thursday night: Robinhood sends out an email to customers with a garbled legalese explanation.

PR 114

B2B Marketing Plan; A Compelling Case for B2B Content Marketing

Inbox Insight

In this instance, we’re focusing on B2B content marketing as a key strategy many CMOs and demand generation specialists are leveraging to accomplish overarching business objectives such as business growth, new revenue and customer retention. Most likely you’ll have more than one marketing objective, in which case you need an overarching strategy that addresses how each objective can be achieved. Content should always have a purpose, either for your company or the customer.

Plan 51

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. Almost all content was evergreen and highly tactical — I made it a rule that we’d never agree to publish fluffy pieces, whether it was sponsored or not.

The business case for a strong CMO-CIO partnership: A guide

Full Circle Insights

Originally published on Marketing Tech News. And while vaccine distribution provides hope of a return to a more normal life, the way people make purchasing decisions and buy products changed during the pandemic. Focusing on the customer experience. Case Studies.

CMO 56

How ERP Improves Customer Service

ATAK Interactive

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. Customer prioritization.