Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Grow your social proof with case studies. Quick Takeaways. Image Source.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Two of the most effective are through blog posts and case studies. For example, suppose you are writing a blog post about customer behavior. Edit the piece.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Marketing Insider Group

NOVEMBER 23, 2023

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! That is determined by researching your ideal customers and their buyer journey.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing?

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. In fact, building in public is a great way to attract beta clients and customers. But if it’s not shareable, you’re diminishing your efforts.

Social Media 154

Social Media SEO Cost Per Click Media 154

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Here, we use DivvyHQ. Quite the opposite.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

MARCH 4, 2024

For instance, when a customer completes a survey, the results are zero-party data. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. Look at the results of one joint study published by MAGNA and Brave.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

NOVEMBER 28, 2022

The Battle for Customer Attention. But those days are quickly coming to an end, and businesses need to understand how to reach their customers in today’s attention-starved world. The Battle For Customer Attention from Michael Brenner. I have always defined marketing as a conversation between a customer and a company.

Paid Search Agency 328

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

Act-On

FEBRUARY 16, 2024

We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Email nurture campaigns help you build affinity with both customers and prospects. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Webbiquity

MARCH 28, 2023

For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. Affiliate sales support independent publishing. Plus, it makes your brand more relatable, as you also showcase your customers at the same time.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Marketing Insider Group

JUNE 7, 2021

I’ll prove it to you – just in case you’re skeptical. It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. Reach Your Ideal Customers. But none of these even come close. Quick Takeaways.

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. If customers never even see ads or ignore them, they can’t impact behavior. Now, on to the numbers.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. TripAdvisor.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. This digital transformation means customers have different relationships with brands. And do customers remember the ads? More ads are not what your customers want. Marketing Isn’t What We Thought It Was.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If this is the case for your business, you’re missing out on a huge opportunity. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Case studies.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Retargeting works. Image: Criteo. and ReTargeter.

Marketing AI 326

Marketing AI A/B testing Tools Lead Scoring 326

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Publishing Too Little Content or Too Infrequently. When it comes to publishing content, consistency is key.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 89

Paid Search Agency Features Personalization Ads 89

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. This allows you to know how well your new content will do before publishing it. Filter by topic, use case, or performance metric (CTR, impressions, conversions…).

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

Optinmonster

APRIL 11, 2024

In both cases… We have a solution. The Dynamic Duo for Your Lead Generation Needs Pair OptinMonster campaigns with Uncanny Automator, and you’ll unlock a whole new world of automated actions that you can take to engage with your website visitors, and convert them into subscribers and paying customers.

Automation 83

Automation Marketing Websites Work Management Conversion 83

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. I didn’t know how to write.

SME 99

SME Custom Publishing Customer Surveys Consulting 99

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Generaitiv also has its own token, $GAI, which enables users to access premium features on the platform, such as custom AI model training. Intellimize creates and optimizes landing pages.

Marketing AI 101

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 101

Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. 2: Clients Existing customers who can speak authentically about what it is like to work with your company are another vital type of brand ambassador. In this case, the ambassadors are the editors of the publication.

Work Management 103

Work Management Brand Identity Branding Peer-to-peer 103

Optinmonster

APRIL 15, 2024

As per SuperOffice research, only 1 in 25 customers complain directly to the brand if they are unhappy about their experience. But 91% of unhappy customers who don’t complain simply leave your site. That means there’s a large majority of customers who might be turning away from your brand, perhaps never to come back again.

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. A great example of this is a case study from St.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

Salesforce Marketing Cloud

DECEMBER 19, 2023

As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. We give specific, tested examples of prompts to use for sales enablement, customer research, social selling, call scripts, objection handling, and negotiation guidance. Do customers prefer email or text? There were a lot.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Maintain a consistent design.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Martech

DECEMBER 19, 2023

Impossible to Ignore: Creating Memorable Content to Influence Decisions By Dr. Carmen Simon Publisher: McGraw Hill The central focus of Dr. Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. Yeah, that was fun.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Classified Ads Work Management 113

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Enterprise Management 62

Enterprise Management Paid Search Agency Planning Marketing Management 62

B2B Marketing Directions

DECEMBER 31, 2023

A few days ago, I published a list of my ten most frequently read posts of 2023. I ranked posts based on cumulative total reads, which means that posts published later in the year were at a major disadvantage compared to those published earlier in the year. They just need more time for their popularity to become evident.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

Salesforce Marketing Cloud

JUNE 12, 2023

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. While many customers still use the phone, 57% now prefer to use digital channels. Get the insights now 1.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Martech

DECEMBER 19, 2022

While clean rooms offer a host of services, the most common use cases include audience segmentation, audience overlap analysis and acting as the conduit to conduct measurement and attribution studies, all without compromising user privacy or sharing personally identifiable information. Use case: Overlap analysis and second-party data.

Privacy 97

Privacy Privacy Policies Paid Search Agency Case Studies 97

Sword and the Script | B2B

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. In both cases, the sample included hundreds of successful and unsuccessful startups. You get really intimate with customers and prospects – which sets up your positioning, ideal customer profile and messaging.

Startups 52

Startups Peer-to-peer Studies Ideal Customer Profiles 52

Contently

APRIL 28, 2022

Here are some ways you can use metrics to influence your editorial calendar: Look at your customer lifetime value (CLV) and align content to your customers’ peak purchasing timeframes. Track the company’s customer acquisition cost (CAC) to see if you need to turn the content pipeline up or down.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173