Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire.

Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%


Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%. This is an interactive quiz case study by Outgrow. It details how Barões Publishing garnered 22k leads, 63k visits, and almost a 35% conversion rate with Outgrow interactive content!


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Content Distribution: Why Writing and Publishing Content Alone is Not Enough


If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.

[Case Study] How Shockbyte More Than Doubled Their Sales Conversion Rate With Exit-Intent


Shockbyte is the largest game server host in Australia and Asia-Pacific and has hosted servers for more than 100,000 customers around the world. In fact, Shockbyte gets 52% of its sales from customers who interacted with their OptinMonster campaigns.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past.

B2B Case Study Best Practices: Real Results & Happy Customers


History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within those scientific journals, a Case Study demonstrates the evidence behind the science. But wait… What is a Case Study? There is no one definition of case study research. Case Study Guidelines.

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? Step 2: Identify a Customer Success Story. The key at the onset is to choose a customer that represents your ideal buyer. B2B Case Study Examples.

Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content

Marketing Insider Group

Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. It might be tough hearing it – but just publishing blog articles isn’t enough. Quick Takeaways: First, identify your customers’ needs.

Introducing the New Publish Screen + HTML and Javascript Targeting Rules!


Here’s a quick summary of what’s new: Complete revamp of the Publish screen : We’ve completely revamped our publish screen so you can confidently publish your campaigns. Revamped Publish Screen. Announcements html targeting javascript targeting publish screen

The Ultimate Guide to Publishing


People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing

Don’t Publish a Press Release. Create a Product Story Instead


At Contently, we think of ourselves as our best case study. ” And since product stories appeal to both new leads and existing customers, the content can help with onboarding and retention. The post Don’t Publish a Press Release.

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that’s been performed for other customers, as a means to validate the seller’s capabilities and potential ability to perform for a prospective customer. Would a company ever publish examples of its past work that were not portrayed as highly successful?).

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. That hurts their marketing efforts, because a recommendation from a trusted peer – which is what a case study is – is one of the most credible forms of content you can publish. There are many reasons customers don’t want to help you create a case study.

3 Quick Strategies for Repurposing Case Studies


Case studies are among the most time-intensive content assets in your library to produce. Consider the best places to reuse your case studies, and set yourself up for ongoing success with a streamlined process you can rely on in the future. Repurposing Case Studies.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Case Story: How Cardinal Health Mastered Paid Content Distribution


Contently Case Stories is a series highlighting some of Contently’s most successful clients. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process. Over the years, major social platforms like Facebook have limited organic reach for brands and publishers, regardless of how good the content seemed. ” The post Case Story: How Cardinal Health Mastered Paid Content Distribution appeared first on The Content Strategist.

Revenue Streams and the Publishers who Love Them


All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. Providing real value today and consistently into the future will help you connect with customers on a deeper level. How can you create consistent, long-term value for prospects and loyal customers?

New growth strategies for publishers


Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Yet in taking this approach, publishers have increasingly ceded control of their most valuable assets – their audiences. Proof, if it were needed, of the value of publishers’ content and why they deserve a fairer share of the spoils.

How to Get Budget for your Content Strategy (in case you forgot to ask)


In short, ROI or in this case, content marketing ROI. That’s why marketers have to jump through tons of hoops and custom dimensions just to get some sense of content ROI. The post How to Get Budget for your Content Strategy (in case you forgot to ask) appeared first on Parse.ly.

Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News


But there was also another journalist working on deadline, this one commissioned by an unlikely financial publisher: Tangerine , Canada’s leading digital bank. “We’re able to customize those review chains so we’re sure the right people see it.” We’re able to have that story filed, go through all of the stages of editing and approval, and publish in less than a couple of hours. Case Stories Client Stories finance financial services process

Content Distribution: Why Writing and Publishing Content Alone is Not Enough


If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough


If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.

Case Story: How RBC Successfully Scaled Content Across 22 Teams


Contently Case Stories is a series highlighting some of Contently’s most successful clients. As one of the largest financial institutions in the world, RBC serves millions of customers, employs more than 80,000 people, and earned more than $11.5 ” At first, RBC started with a modest goal: have each division publish one piece of content per week. In some cases, it used to take weeks for RBC to take its content live.

Case 88

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself


Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

Making the Case for Content Marketing: Research & Statistics


Here’s a big push in the right direction–good luck making the case! Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads. To make the case clear, just look at the big changes Google has made to its algorithm: In 2012 the Panda update karate chopped low-quality content. But being able to make the case for content is the first step to making sure your marketing efforts stay in front of the trends.

How to Make the Case for Content Marketing in Uncertain Times


We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content.

Case 153

19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017


These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. Involving customers in your content marketing strategy has lots of benefits, including: Uncovering better content ideas and new customer success stories.

The Case for Letting Your Social Media Managers Get Weird


We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty. There’s an unwritten marketing rule that says your brand voice should be consistent across every single customer-facing touchpoint.

Case 79

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Here are some employee activation case studies from those who have. Innovation: Its shift from waterfall (top-down traditional) management to their unique take on Agile (a work style that emphasizes innovation, employee initiative, and continuous customer feedback to each team) has cut response time from 18 months to daily, optimizing cost in the process. These case studies have taught me one thing: we need to transform the power dynamic inside our companies.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. But building the business case is often a tricky proposition. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? We recently curated these 15 case studies to prove content marketing ROI.

Case 211

The Case for Slow B2B Marketing

TaylorMadeIn KEW

And she asked a very provocative, key question: is it possible that slowing down might actually drive better quality marketing, better engagement with our customers and better results for our companies? The result of all this pressure is that there is an inordinate amount of time, budget and energy going into our short-term tactical activity, with little or – in many cases – no thinking whatsoever about what marketing needs to be doing for the long-term.

Case 62

Should You Publish Your Agency Rates on Your Website?


If you run a pizza shop, you have to charge your customers something for your ingredients. Let’s take a deeper dive into the subject and find out whether publishing your rates online is right for your business. Publishing rate information on your website is one way to accomplish this. Custom services and individual client needs can significantly affect how much things cost. Benefits of Publishing Agency Rates. Why to Avoid Publishing Rates.

9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. Leverage Your Current Customer Base. Listen to Your Customers.

Content Analytics: A Primer For Content Marketers & Publishers


If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. Common content analytics use cases: Who uses them and how?

Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization.