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Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. To show you how we do it, we’re presenting you with our case study. Quick Takeaways: You don’t need a huge budget to attract quality website traffic. Our position is to create customer-centric content consistently.

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. In fact, building in public is a great way to attract beta clients and customers. But if it’s not shareable, you’re diminishing your efforts.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

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Key Content Marketing Metrics For the Fearless Marketer

Adobe Experience Cloud Blog

Let’s start with a definition of content marketing: The difference between just any piece of content and content marketing is a destination you own, where you publish customer-focused content, with the goal of measuring value. Click To Tweet. Step 1: Build The Business Case. This should be music to your CFO’s ears.

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How one tech company is doing marketing without cookies

Martech

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

The objective of marketing is to attract, engage, convert, and retain customers. On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. In some cases, however, marketing spend is up. What about results?

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What every marketer needs to know about programmatic advertising

Martech

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting. Publishers have access to a huge pool of buyers. Juniper Research) $100 million: Amount per day U.S.