Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Source: BrightLocal.

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BenchmarkONE

APRIL 6, 2022

Picture this: a customer is looking to replace their email marketing software. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what you say about your brand. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what you say about your brand.

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Case Studies Case Study Studies Work Management 84

Content Marketing Institute

JUNE 29, 2021

So does it make sense to gate your case studies? Continue reading → The post Is Your Case Study Worth Your Customers’ Time? When you want to build trust with your audience, the burden of proof is on you. The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position.

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Case Study Case Studies Studies Trust Marketing 104

Square 2 Marketing

FEBRUARY 9, 2024

Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business. Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale.

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Case Study Case Studies Studies Peer-to-peer 82

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies.

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Case Study Case Studies Work Management Studies 90

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

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Case Study Case Studies Studies Marketing Management 52

Martech

AUGUST 22, 2023

Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy. RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. What they learned was enlightening.

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Rev

JUNE 21, 2019

Within those scientific journals, a Case Study demonstrates the evidence behind the science. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. But wait… What is a Case Study?

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Case Studies Case Study Studies Practices 114

Benchmark Email

FEBRUARY 23, 2023

Picture this: a customer is looking to replace their email marketing software. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what… The post Essential Case Study Questions to Ask Your Best Customers appeared first on Benchmark Email.

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Case Study Case Studies Studies Best Practices 52

Genroe

JUNE 26, 2023

Discover how CyberCX transformed their customer experience, boosting NPS and amplifying business growth with a comprehensive CX program. The post [Case Study] Transforming the Digital Frontier – CyberCX’s Successful Customer Experience Program appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

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Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

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Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

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Case Study Case Studies Studies Work Management 93

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

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Account Based Marketing Case Study Case Studies Studies 75

Contently

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . How Contently Built a Customer-Centric Content Strategy for Xerox.

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Case Study Case Studies Studies Brand Identity 132

Porch Group Media

JANUARY 30, 2023

We looked at the offering in itself and how they were positioning themselves, thematically, esthetically, their ideal customer profile, in terms of price points. The post Case Study: Email Marketing first appeared on V12. So we looked at price points. So, wow, what a great win.

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Case Study Case Studies Email Marketing Studies 97

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. What was their pain?

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Case Study Case Studies PR Studies 62

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Case Studies Case Study Advertising Benchmark Paid Search Agency 79

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

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Case Study Case Studies Studies B2B 152

Genroe

NOVEMBER 29, 2021

CX Tribe is the best Customer Experience insights, case studies and statistics. The post [CX Tribe] 30 November 2021 – NPS Case study + Customer Journey Ownership appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Human curated. Delivered weekly.

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Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

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Case Studies Case Study Studies Peer-to-peer 108

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. These mid- to late-stage assets also serve as a vehicle to feature some of your most recognizable customers, a convenient way to show your prospects that you’ve earned the trust of brands they may already admire. Frame Your Story. Chat With Your Own Team.

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Case Studies Case Study Studies Stats 100

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

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Case Studies Case Study Studies B2B Sales 98

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. 5+ Customer Retention Tips From Experts for Small Business. In this podcast, George B.

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Case Studies Case Study Studies ROI 83

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Case Studies Case Study Studies Video Marketing 147

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. Don’t just state results without explaining how the customer got there.

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Case Studies Case Study Studies Top of Funnel 120

Biznology

DECEMBER 28, 2016

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. Here are 11 inspiring case studies of digital transformation. Need some examples? MCDONALD’S : Recognized a massive shift in consumer behavior.

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Digital Transformation Case Study Case Studies Studies 184

Genroe

OCTOBER 16, 2023

Video Case Study Transcript Janine Scott (Wolters Kluwer Asia Pacific) So I was tasked with making the commercial connection between our Net Promoter score and some of our measures […] The post [Case Study] A CFO’s Perspective: The correlation between NPS and Growth appeared first on Genroe | Customer Experience | Net Promoter Score.

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Genroe

OCTOBER 16, 2023

The post [Case Study] Turning NPS Into Business Improvement Initiatives at Manheim appeared first on Genroe | Customer Experience | Net Promoter Score. Uncover how Manheim leveraged NPS data to launch 110 business improvement projects in 18 months, paving the way for growth in our insightful webinar.

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Case Study Case Studies Studies Business 52

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

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Case Studies Case Study Studies Validation 120

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 120

Case Studies Case Study Studies Validation 120

Benchmark Email

FEBRUARY 1, 2022

Even before you talk to the attendant, you overhear a conversation between a pleased customer and the shop attendant: Customer: Hey, the automatic cleaner I bought last week works excellently. Did it solve the problems… The post How to Put Together Case Studies for Your Business appeared first on Benchmark Email.

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Case Study Case Studies Studies Business 98

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. Support from their in-house social media team then shifted to listening 24/7 for mentions of the company to handle customer concerns proactively, collecting data, identifying influencers, and tracking the company’s return on their investment.

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DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. Here's a quick guide on how to write a killer case study. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.

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Case Study Case Studies Studies Top of Funnel 115

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. CASE STUDY . CASE STUDY . The post Best Practices for Twitter Hashtags with Case Studies appeared first on Better Content Center.

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