Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

Case Studies 101

Act-On

Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? Here are some case study basics to get you started. Should you offer a discount to customers who agree to do a case study?

Trending Sources

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

The Case Against Case Studies

emedia

Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story.

Making the Case for Account-Based Marketing: Doing the Math

ANNUITAS

Many of our clients have been very interested in Account-Based Marketing, and understanding the implications of adjusting their strategies to focus more on targeted accounts rather a demand strategy focused on volume.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The post An Email is Not a Campaign: the Case for Integrated Marketing appeared first on The Point.

8 Use Cases for Enriched Data

Reachforce

Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business.

Case 39

From a Business Case to a Case for Change

The ROI Guy

Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success. IDC reports that 95% of purchase decisions require a formal business case.

Case 31

B2B Marketing Experience: The Case For and Against Gated Content

bizible

The Case FOR Gated Content. The Case AGAINST Gated Content. The case against gating content primarily revolves around creating a better experience for prospects. Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook.

Case 109

15 Cases of Marketing Innovation [New eBook]

Modern Marketing

If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. Check out the “Modern Marketing Superheroes” case study collection! .

Case 85

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

Here’s a big push in the right direction–good luck making the case! To make the case clear, just look at the big changes Google has made to its algorithm: In 2012 the Panda update karate chopped low-quality content.

An Accident of Timing: The Case for Always On Marketing

The Point

An Accident of Timing: The Case for Always On Marketing via @spearmktg. The post An Accident of Timing: The Case for Always On Marketing appeared first on The Point. There was a not too distant time when virtually all B2B demand generation was outbound.

Case 44

AI in Marketing: 10 Early Use Cases

Hubspot

AI is already in use in a myriad of marketing use cases. 10 Marketing Use Cases for AI. AI can assist marketers in a variety of use cases -- even from the very beginning of the marketing process -- including the building of the website. If that's the case, you're not alone.

Case 42

15 B2B case studies show how content marketing drives ROI

Biznology

Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses?

Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. We recently curated these 15 case studies to prove content marketing ROI.

Case 141

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Hook your Audience with a Captivating Case Study Presentation

Televerde

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya.

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate. Clients that have seen the best results are going to make the strongest case studies.

Brand Journalism and the Case for Optimism

Content Standard

They left me with an entirely unexpected case for optimism. ” The Case for Optimism. They make a compelling case for optimism in what sometimes feels to me (in my more cynical moments, anyway) like a jaded, agenda-driven, clickbait-flooded field.

Case 35

Internet of Things examples and applications in real life: list and cases

i-Scoop

Add to that the several IoT use cases […]. Internet of Everything IoT case

Case 51

10 Inspiring Case Studies of Digital Transformation

Biznology

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.

Making the Case for Predictive Marketing & Sales

Infer

Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. The top use cases for getting started with predictive analytics.

Case 32

How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?

Modern Marketing

However, it's also bad because there is literally so much information now available it can be a struggle to know how to sift through it all and compile the best data points to develop your business case for cross channel marketing efforts.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing.

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

When pertaining to humans (always the case thus far), the understanding of attribution is limited by the understanding of the human mind. Cost savings come in this case from even more expensive analysts’ hours.

Case 55

Reframing Content ROI and the Case for B2B Content

Marketing Insider Group

The post Reframing Content ROI and the Case for B2B Content appeared first on Marketing Insider Group. Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. Why is this?

Case 82

On-Demand Webinar - From an ROI Business Case to a Value-centric Case for Change

The ROI Guy

Despite the growing need to convince buyers as to the unique value you can deliver, the traditional ROI Business Case - long a staple of value selling - may be losing its luster in driving sales success.

Case 26

Digital Marketing for Manufacturers: Making a Business Case

Industrial Marketing Today

Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company.

Case 95

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume.

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Best Practices For B2B Case Studies.

Making the Case For A New Email Marketing Metric

Modern Marketing

Before I get to my case for a new email marketing metric, I want to first make reference to something that was written not all that long ago.

Case 74

Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. ” The post Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care appeared first on The Content Strategist. B2B Brands Case Stories Case Story Featured

Case 31

Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials

Act-On

In a marketplace that’s become crowded with new types of information in new channels, is there still a role for case studies and testimonials? Recent research indicates that case studies are still a popular and effective tactic. The same is true for your case study.

10 case studies show how web analytics prove ROI

Biznology

Here are 10 case studies of companies that used insights from web analytics and drove ROI. Do these case studies help you see how insights from web analytics can drive your business’ ROI? The post 10 case studies show how web analytics prove ROI appeared first on Biznology.

Marketing Automation Case Studies of Big Business Success

Reachforce

By now, you’ve likely heard a lot about marketing automation software and the ways it can improve the effectiveness of a marketing campaign. However, without concrete examples and evidence, it can be hard to know what’s true and what’s simply an exaggerated marketing pitch.

The Business Case for Social Selling [Infographic]

Hubspot

This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. If you haven''t started incorporating social media into your sales process, you''re not alone. According to a survey from PeopleLinx , only 31% of sellers currently use social to sell.

Case 48

Making the Case for Predictive Marketing and Sales

Lattice

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Many companies out there are asking, what can predictive do for me?

Case 62

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. If you only have a few minutes, this post provides highlights from each case study.