Case Studies 101


Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? Here are some case study basics to get you started. Should you offer a discount to customers who agree to do a case study?

11 inspiring case studies of digital transformation


Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?


This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story.

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

The Case Against Case Studies


Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources

15 B2B case studies show how content marketing drives ROI


Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses?

The Case Against Thought Leadership (Mostly, Anyway)

Content Standard

In some cases, it’s necessary, but insufficient: Why is thought leadership beneficial to our brand? The post The Case Against Thought Leadership (Mostly, Anyway) appeared first on The Content Standard by Skyword.

Case 49

Making the Case for Account-Based Marketing: Doing the Math


Many of our clients have been very interested in Account-Based Marketing, and understanding the implications of adjusting their strategies to focus more on targeted accounts rather a demand strategy focused on volume.

From a Business Case to a Case for Change

The ROI Guy

Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success. IDC reports that 95% of purchase decisions require a formal business case.

Case 31

15 Cases of Marketing Innovation [New eBook]

Modern Marketing

If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. Check out the “Modern Marketing Superheroes” case study collection! .

Case 84

Making the Case for Content Marketing: Research & Statistics


Here’s a big push in the right direction–good luck making the case! To make the case clear, just look at the big changes Google has made to its algorithm: In 2012 the Panda update karate chopped low-quality content.

B2B Marketing Experience: The Case For and Against Gated Content


The Case FOR Gated Content. The Case AGAINST Gated Content. The case against gating content primarily revolves around creating a better experience for prospects. Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook.

Case 109

Internet of Things examples and applications in real life: list and cases


Add to that the several IoT use cases […]. Internet of Everything IoT case

Case 51

10 Inspiring Case Studies of Digital Transformation


The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.

5 Steps to Creating Powerful Case Studies


Case studies are among the most high-impact pieces of content a B2B marketer can produce. But case studies are also a lot more labor-intensive than most other forms of written content. Here are a few useful tips to follow for creating powerful case studies: 1.

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume.

AI in Marketing: 10 Early Use Cases


AI is already in use in a myriad of marketing use cases. 10 Marketing Use Cases for AI. AI can assist marketers in a variety of use cases -- even from the very beginning of the marketing process -- including the building of the website. If that's the case, you're not alone.

Case 42

8 Use Cases for Enriched Data


Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business.

Case 39

Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. We recently curated these 15 case studies to prove content marketing ROI.

Case 142

Marketing Automation Interview Questions (Use-case based)

Marketing Converts

Use cases: Review all program efforts that generate and cultivate leads. The post Marketing Automation Interview Questions (Use-case based) appeared first on Marketing Converts. Marketing automation is just a glorified (and really expensive) email delivery tool without a power user.

Case 25

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials


In a marketplace that’s become crowded with new types of information in new channels, is there still a role for case studies and testimonials? Recent research indicates that case studies are still a popular and effective tactic. The same is true for your case study.

An Accident of Timing: The Case for Always On Marketing

The Point

An Accident of Timing: The Case for Always On Marketing via @spearmktg. The post An Accident of Timing: The Case for Always On Marketing appeared first on The Point. There was a not too distant time when virtually all B2B demand generation was outbound.

Case 45

10 case studies show how web analytics prove ROI


Here are 10 case studies of companies that used insights from web analytics and drove ROI. Do these case studies help you see how insights from web analytics can drive your business’ ROI? The post 10 case studies show how web analytics prove ROI appeared first on Biznology.

How to Write a Case Study: The Ultimate Guide & Template


One of the best ways to prove your worth is through compelling case studies. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate. Clients that have seen the best results are going to make the strongest case studies.

12 inspiring social media monitoring case studies


Here are 12 inspiring social media monitoring case studies. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The post An Email is Not a Campaign: the Case for Integrated Marketing appeared first on The Point.

Brand Journalism and the Case for Optimism

Content Standard

They left me with an entirely unexpected case for optimism. ” The Case for Optimism. They make a compelling case for optimism in what sometimes feels to me (in my more cynical moments, anyway) like a jaded, agenda-driven, clickbait-flooded field.

Case 35

Top 10 Tips For Writing A Case Story

Hinge Marketing

Does writing a case story feel like a bad trip to the dentist? But for many clients, being considered as a case story will be a strong positive. Getting a direct quote from the client is another great way to add believability and credibility to your case story.

Case 40

Mizuno running long tail outreach marketing case study


My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Usually, we send a third and final email, a week after that, but not in this case. The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.

Video testimonials and video case studies are a great investment


If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business.

Hook your Audience with a Captivating Case Study Presentation


The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing.

Making the Case for Predictive Marketing & Sales


Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. The top use cases for getting started with predictive analytics.

Case 32

Analytics CEO makes a passionate case against marketing attribution


When pertaining to humans (always the case thus far), the understanding of attribution is limited by the understanding of the human mind. Cost savings come in this case from even more expensive analysts’ hours.

Case 56

Reframing Content ROI and the Case for B2B Content

Marketing Insider Group

The post Reframing Content ROI and the Case for B2B Content appeared first on Marketing Insider Group. Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. Why is this?

Case 82

On-Demand Webinar - From an ROI Business Case to a Value-centric Case for Change

The ROI Guy

Despite the growing need to convince buyers as to the unique value you can deliver, the traditional ROI Business Case - long a staple of value selling - may be losing its luster in driving sales success.

Case 26

Digital Marketing for Manufacturers: Making a Business Case

Industrial Marketing Today

Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company.

Case 95

How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?

Modern Marketing

However, it's also bad because there is literally so much information now available it can be a struggle to know how to sift through it all and compile the best data points to develop your business case for cross channel marketing efforts.

5 Examples Of Exceptional B2B Case Studies


Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Best Practices For B2B Case Studies.