INDUSTRY INSIGHTS YOUR PEERS ARE READING
In which case, you must strive to fix the problem. In which case, you need to determine whether there’s another way to serve them profitably. In which case, you must institute a win-back effort. The post The case for customer reactivation appeared first on Biznology. MORE
The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study MORE
When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you. MORE
There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. How do you handle case studies that present only (or mostly) qualitative results? MORE
Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business. MORE
In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study. MORE
Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Step 3: Format the Case Study. MORE
Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses? MORE
The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […]. MORE
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study. MORE
emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources MORE
This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. MORE
The post Making The Financial Case For Your Brand Marketing Plans appeared first on Marketing Insider Group. Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business. MORE
Amber Case asks whether technology is making our lives easier or more complicated. She is a cyborg anthropologist and advocate of calm technology, which she describes as technology that gets out of your way and lets you live your life. MORE
Case Studies Resources Top Featured MORE
The post Case Studies appeared first on inPowered blog Brands of all sizes rely on inPowered to deliver on their content marketing objectives. MORE
button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post A Case for Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. MORE
A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. MORE
Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. The top use cases for getting started with predictive analytics. MORE
The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study MORE
Case study heartache: By definition, a case study must describe how your product or service helped the customer, and how your product or service is better, cheaper, faster than its competitors. For those of you who follow this blog, sorry for having been out of touch. MORE
If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. Check out the “Modern Marketing Superheroes” case study collection! . MORE
At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing MORE
Adaptive Marketing AI Marketing Automation Marketing Life Marketing Strategy MORE
Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. MORE
Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success. IDC reports that 95% of purchase decisions require a formal business case. MORE
Contently Case Stories is a series highlighting some of Contently’s most successful clients. ” The post Case Story: How Cardinal Health Mastered Paid Content Distribution appeared first on The Content Strategist. Client Stories Strategy Cardinal Health Case Story content distribution healthcare paid distributionBuilding an audience takes time. It takes talent. It takes strategy. Budget, of course. And a little luck too. MORE
Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. MORE
The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study MORE
View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. MORE
Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study? MORE
Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study? MORE
You’re behind in revenue, but most of the quarter is already passed. Typically, marketing says there’s nothing more that can be done and moves to the next quarter. Not at Bizible! Before we were acquired by Marketo, we found ourselves behind plan with only a month in the quarter. MORE
Contently Case Stories is a series highlighting some of Contently’s most successful clients. In some cases, it used to take weeks for RBC to take its content live. Digital Transformation Case Story content audit content review RBC scale workflow MORE
As our clients add more and more capabilities to OpenContent Case, one of our big new exciting developments will be the ability to extract proactive insight into the documents themselves based client definition of critical terms. MORE
The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times. MORE
This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. MORE
You know that data is the foundation of all successful B2B marketing campaigns. You know you need data management in order to enable your sales initiatives. You know that it is 100% necessary for a best-in-class tech stack. marketing budget MORE
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. MORE
Case Related Topics Act-On
AUGUST 29, 2017
At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing
Reachforce
OCTOBER 19, 2018
You know that data is the foundation of all successful B2B marketing campaigns. You know you need data management in order to enable your sales initiatives. You know that it is 100% necessary for a best-in-class tech stack. marketing budget
Choozle
NOVEMBER 12, 2018
View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs.
KoMarketing Associates
MAY 15, 2018
Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Step 3: Format the Case Study.
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Check the case study section on their website, see if. In some cases, they may just pass you the list of contacts (unqualified ones). Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110.
Technology Services Group
OCTOBER 16, 2018
As our clients add more and more capabilities to OpenContent Case, one of our big new exciting developments will be the ability to extract proactive insight into the documents themselves based client definition of critical terms.
Biznology
DECEMBER 28, 2016
Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.
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Marketing Insider Group
SEPTEMBER 17, 2018
The post Making The Financial Case For Your Brand Marketing Plans appeared first on Marketing Insider Group. Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business.
Marketing Insider Group
JANUARY 9, 2018
The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].
Act-On
AUGUST 9, 2018
Amber Case asks whether technology is making our lives easier or more complicated. She is a cyborg anthropologist and advocate of calm technology, which she describes as technology that gets out of your way and lets you live your life.
WriteSpark
MARCH 28, 2018
Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?
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If this is the case, you need to. this were the case, this product would have an edge on. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on. goods and services each year.
WriteSpark
MARCH 28, 2018
Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?
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Ignite Tech
OCTOBER 12, 2016
Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. The top use cases for getting started with predictive analytics.
Contently
AUGUST 16, 2016
The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study
Contently
AUGUST 17, 2016
The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study
Biznology
APRIL 27, 2017
In which case, you must strive to fix the problem. In which case, you need to determine whether there’s another way to serve them profitably. In which case, you must institute a win-back effort. The post The case for customer reactivation appeared first on Biznology.
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Content marketing / development / repurposing 19 Blogging 6 Thought leadership 4 Video 3 Case studies 2 Articles / guest posts (e.g., cases, marketers planned to try to improve their. We’re definitely behind on case studies. Even in the case of an. 1How B2B Marketing.
Contently
AUGUST 15, 2016
The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study
emedia
NOVEMBER 1, 2017
emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources
Contently
JUNE 29, 2018
Contently Case Stories is a series highlighting some of Contently’s most successful clients. In some cases, it used to take weeks for RBC to take its content live. Digital Transformation Case Story content audit content review RBC scale workflow
Biznology
MARCH 9, 2017
The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.
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which you expect from them, and in these cases, sales enablement can give them the ‚leg up‘ which. In case where coaching has been delivered to multiple individual sales teams -. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.
Act-On
AUGUST 9, 2018
Adaptive Marketing AI Marketing Automation Marketing Life Marketing Strategy
B2B PR Sense
JULY 8, 2016
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.
Industrial Marketing Today
AUGUST 11, 2015
Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company.
inPowered
AUGUST 12, 2018
The post Case Studies appeared first on inPowered blog Brands of all sizes rely on inPowered to deliver on their content marketing objectives.
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In these cases, a value- based strategic discount will work well, encouraging. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been.
WriteSpark
MARCH 12, 2013
A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.
B2B PR Sense
AUGUST 2, 2016
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.
Reachforce
OCTOBER 6, 2017
Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business.
Salesfusion
FEBRUARY 11, 2014
button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post A Case for Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
What Works - What Doesn't
SEPTEMBER 6, 2018
Case study heartache: By definition, a case study must describe how your product or service helped the customer, and how your product or service is better, cheaper, faster than its competitors. For those of you who follow this blog, sorry for having been out of touch.
Conversica
NOVEMBER 2, 2018
Case Studies Resources Top Featured
bizible
OCTOBER 23, 2018
You’re behind in revenue, but most of the quarter is already passed. Typically, marketing says there’s nothing more that can be done and moves to the next quarter. Not at Bizible! Before we were acquired by Marketo, we found ourselves behind plan with only a month in the quarter.
Marketing Craftmanship
OCTOBER 14, 2014
This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume.
Contently
MAY 23, 2018
Contently Case Stories is a series highlighting some of Contently’s most successful clients. ” The post Case Story: How Cardinal Health Mastered Paid Content Distribution appeared first on The Content Strategist. Client Stories Strategy Cardinal Health Case Story content distribution healthcare paid distributionBuilding an audience takes time. It takes talent. It takes strategy. Budget, of course. And a little luck too.
Modern Marketing
APRIL 2, 2014
If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. Check out the “Modern Marketing Superheroes” case study collection! .
WriteSpark
AUGUST 3, 2011
There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. How do you handle case studies that present only (or mostly) qualitative results?
WriteSpark
OCTOBER 23, 2012
In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.
Biznology
FEBRUARY 23, 2015
Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses?
WriteSpark
FEBRUARY 14, 2012
When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you.
The ROI Guy
OCTOBER 21, 2015
Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success. IDC reports that 95% of purchase decisions require a formal business case.
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