Marketing Insider Group

SEPTEMBER 9, 2019

The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Content Marketing Case StudyWhile innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Nearly every time I give a keynote on […].

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Case Study Case Studies Content Marketing 180

Act-On

AUGUST 29, 2017

At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing

Case 167

Case Vendor Act-On Gartner 167

Marketing Insider Group

OCTOBER 26, 2020

The post Performance Reviews Suck – The Case for Eliminating Annual Reviews appeared first on Marketing Insider Group. The annual performance review has become something employees and, as it turns out, managers dread.

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Review Case Activities Correlation 173

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Step 3: Format the Case Study.

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Case Study Case Studies Effective 188

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

DivvyHQ

NOVEMBER 3, 2020

Perhaps some compelling case studies would help? Content Marketing case study coca-cola content content marketing adoption doubletree hotels equifax lenovo marketing Salesforce SAP starbucksHave you struggled to get support and budget for content marketing initiatives?

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Case Study Case Studies Budget 81

Marketing Insider Group

JANUARY 9, 2018

The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].

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Case Study Studies Case Examples 155

Contently

AUGUST 16, 2016

The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

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Case Study Case Studies Content 61

Oracle

APRIL 2, 2014

If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. The success cases focus on how marketing and sales teams across all industries are rethinking integration, connectivity, and engagement models to maximize their bandwidth and deliver on the promise of value to their audiences every day. Check out the “Modern Marketing Superheroes” case study collection! .

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Case Case Study Eloqua Lead Scoring 205

Contently

AUGUST 17, 2016

The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study

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Case Study Case Studies Content 60

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

Buying Cycle

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

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Case Study Case Studies Buying Cycle 149

Contently

AUGUST 15, 2016

The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

Case Study 61

Case Study Case Studies Content 61

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?

Case Study 120

Case Study Case Studies Mail 120

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?

Case Study 120

Case Study Case Studies Mail 120

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Case Study

Higher Logic

DECEMBER 3, 2020

The post Customer Communities: More Than Case Deflection appeared first on Higher Logic. The post Customer Communities: More Than Case Deflection appeared first on Higher Logic. It’s time to bust the myth that customer communities only do customer support.

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Communities Case Customer Experience 67

SWZD

NOVEMBER 1, 2017

emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources

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Case Study Studies Case Demand Generation 48

PPCRAO.in

AUGUST 22, 2020

Complete Playlist of my FREE Digital marketing course (20 FREE lessons): [link] I love Affiliate Marketing.

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Case Study Studies Case Youtube 56

Act-On

SEPTEMBER 5, 2019

Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization. Marketing Automation Sales and Marketing Alignment

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Case Marketing Automation Automation ROI 131

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Case Study

Ignite Tech

OCTOBER 12, 2016

Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. The top use cases for getting started with predictive analytics. The post Making the Case for Predictive Marketing & Sales appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

Case 125

Case Sales Lead Scoring Analytics 125

Oracle

JUNE 7, 2019

Other Possible Use Cases for Big Data. The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data. For example, the new buzzwords now are artificial intelligence , machine learning , and deep learning.

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Case Analysis Income Test 200

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Because of my role, I saw firsthand why a good case study is arguably the most important piece of content you can create. Let’s look at the elements that take a case study from good to great.

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Case Study Case Studies Permission 64

Oracle

NOVEMBER 24, 2019

You need to build your audience’s case for your idea, which not only helps your idea stand out but makes it so your audience is more likely to act upon your idea. To learn how to do this, watch the full video to get her eight steps to creating a conversational case: Visit OnTheFly.Experts to see all episodes. It is what puts your ideas into context and helps make the case for them.

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Case Conversion Build Storytelling 160

Act-On

JANUARY 9, 2020

Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy

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Case Marketing Automation Automation Effective 127

Choozle

JANUARY 21, 2019

The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy. Downloads Strategy case study digital advertising strategy digital marketing strategy havenly in-house in-house best practices in-house case study increase revenue strategy switching to in-houseHavenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs.

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Case Study Case Studies ROAS 55

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.

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Case Study Case Studies Best 152

Oracle

MARCH 26, 2015

Using Oracle Content Marketing and Eloqua , we’ve created a funny personalized adventure for our audience; it’s about portraying a slice of life (in our case, the work of a Creative Professional) and crafting an entertaining and memorable story (specifically how our Nexsan storage can help them overcome their storage challenges). Don't miss the opportunity to hear more compelling case study stories in person! Case Studies Modern Marketing in Action

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Case Study Case Studies Storytelling 192

RockContent

MAY 28, 2020

In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies? In this post, we’ll focus on interactive case studies. What are interactive case studies? Well, to do even better, add interactivity to your case studies. How can interactive case studies fit your strategy?

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Case Study Studies Interactive Case 118

WriteSpark

FEBRUARY 14, 2012

When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you.

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Case Study Case Studies Question 171

Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times. The post 10 Inspiring Case Studies of Digital Transformation appeared first on Biznology. In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies.

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Case Study Case Studies Touchpoints 106

Biznology

APRIL 27, 2017

In which case, you must strive to fix the problem. In which case, you need to determine whether there’s another way to serve them profitably. In which case, you must institute a win-back effort. The post The case for customer reactivation appeared first on Biznology. As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.

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Case Customer Churn Rate Frequency 128

Optinmonster

JULY 10, 2020

Let’s take a quick look at 12 cases of our customers who saw massive success using OptinMonster. We’ve just listed 12 specific cases where OptinMonster helped companies get more conversions and boost their sales. The post How Does OptinMonster Work (8 Benefits + 12 Case Studies) appeared first on OptinMonster. Lead Generation benefits of optinmonster how does optinmonster work optinmonster benefits optinmonster case studies why optinmonster

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Case Study Case Studies Work 67

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's update mistake for two reasons: The customer may lose patience with the process and back-out of the case study. that add depth and interest to the case study.

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Case Study Case Studies Satisfaction 139

B2B Lead Generation

DECEMBER 1, 2014

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

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Case Study Studies Case Marketing Automation 219

B2B PR Sense

JULY 8, 2016

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How you can convince a client to participate in a case study. How to compose a case study. How to use your case study as a marketing tool that converts. What's are B2B Case Studies and Why Should I Use Them?

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Case Study Case Studies Develop 136