A Case for Transformation

Act-On

At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing

Case 225

Agile Marketing Examples & Case Studies

Marketing Insider Group

The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].

Case Studies

emedia

emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?

The Sales Enablement Handbook

which you expect from them, and in these cases, sales enablement can give them the ‚leg up‘ which. In case where coaching has been delivered to multiple individual sales teams -. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

Case Story: How RBC Successfully Scaled Content Across 22 Teams

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In some cases, it used to take weeks for RBC to take its content live. Digital Transformation Case Story content audit content review RBC scale workflow

Case 98

Making the Case for Predictive Marketing & Sales

Ignite Tech

Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. The top use cases for getting started with predictive analytics.

Case 163

Case Study: Cox

Contently

The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

Case Study: Weebly

Contently

The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study

The case for customer reactivation

Biznology

In which case, you must strive to fix the problem. In which case, you need to determine whether there’s another way to serve them profitably. In which case, you must institute a win-back effort. The post The case for customer reactivation appeared first on Biznology.

Case 159

Case Study: Weber Shandwick

Contently

The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

10 Inspiring Case Studies of Digital Transformation

Biznology

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.

Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. ” The post Case Story: How Cardinal Health Mastered Paid Content Distribution appeared first on The Content Strategist. Client Stories Strategy Cardinal Health Case Story content distribution healthcare paid distributionBuilding an audience takes time. It takes talent. It takes strategy. Budget, of course. And a little luck too.

The Case Against Case Studies

emedia

Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume.

The Case Against Thought Leadership (Mostly, Anyway)

Content Standard

In some cases, it’s necessary, but insufficient: Why is thought leadership beneficial to our brand? The post The Case Against Thought Leadership (Mostly, Anyway) appeared first on The Content Standard by Skyword.

Case 127

Quantifying the Value of Lead Nurturing: A Case Study

Sales Engine

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

8 Use Cases for Enriched Data

Reachforce

Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business.

Case 181

How to Churn Out Awesome Case Studies

Fusion Marketing Partners

Everyone agrees that Case Studies are effective and super-important. Yet, marketing teams could be creating more Case Studies. We always […]. Guest Expert Contributor

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.

Contently Case Story: How Babbel Built Its Global Video Strategy

Contently

” The post Contently Case Story: How Babbel Built Its Global Video Strategy appeared first on The Content Strategist. B2C Brands Case Stories Babbel Case Story videoTwo polyglots sit down for coffee and croissants in a cozy Berlin apartment. “I

Case 101

The Value of Qualitative Results in a Case Study

WriteSpark

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. How do you handle case studies that present only (or mostly) qualitative results?

Contently Case Story: How brightpeak financial Used Audience Segmentation to Increase Traffic 97 Percent

Contently

” The post Contently Case Story: How brightpeak financial Used Audience Segmentation to Increase Traffic 97 Percent appeared first on The Content Strategist. Case Stories Finance brightpeak Case Story financePaul is a 27 year-old engineer from Minnesota.

Case 115

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

A Case for Marketing Automation

Salesfusion

button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post A Case for Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Case 170

Conquering Content Marketing with Scompler: A ScribbleLive Case Study

ScribbleLive

Hauri’s colleagues had more than 20 spreadsheets or documents with a variety of different communication plans stored in personal files on their local drive, in many cases. The post Conquering Content Marketing with Scompler: A ScribbleLive Case Study appeared first on ScribbleLive.

Contently Case Studies Flipbook: The Finance Industry

Contently

The post Contently Case Studies Flipbook: The Finance Industry appeared first on The Content Strategist. Case Stories case study finance MillennialsFinance companies have to navigate an unusual dynamic: People struggle with personal finance, but most of them don’t trust the finance industry. How can brands bridge that gap and connect with consumers?

CASE STUDY: Anonymous SaaS Company

DealSignal

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Note: The company’s management considers DealSignal such a competitive advantage that they have asked us to keep their name off the case study! The post <span class="ds_resourcetype">CASE STUDY: </span>Anonymous SaaS Company appeared first on DealSignal. Case Studies

Case Study: How Avocados From Mexico Used Audience Segmentation to Drive Site Traffic

Contently

The post Case Study: How Avocados From Mexico Used Audience Segmentation to Drive Site Traffic appeared first on The Content Strategist. Case studies Contently News Resources _startup _technology case studies case study

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's a mistake for two reasons: The customer may lose patience with the process and back-out of the case study. that add depth and interest to the case study.

Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All

Marketing Insider Group

The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group. On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” When it comes to your news feed, family and friends are in—brands and publishers are largely out. Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. Meanwhile, in offices […].

Making The Case For Content Marketing

Marketing Insider Group

With that in mind, we should take the time to better understand the questions and objections the C-Suite will pose, at each stage of the cycle of planning for marketing strategy, Read More » The post Making the Case for Content Marketing appeared first on Compelling and Compliant Marketing.

Case 153

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you.

12 inspiring social media monitoring case studies

Biznology

Here are 12 inspiring social media monitoring case studies. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently. Case studies make up for excellent promotional material, for any small business.