In which case, you must strive to fix the problem. In which case, you need to determine whether there’s another way to serve them profitably. In which case, you must institute a win-back effort. The post The case for customer reactivation appeared first on Biznology. MORE
In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. MORE
In some cases, it’s necessary, but insufficient: Why is thought leadership beneficial to our brand? The post The Case Against Thought Leadership (Mostly, Anyway) appeared first on The Content Standard by Skyword. MORE
The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study MORE
When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you. MORE
There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. How do you handle case studies that present only (or mostly) qualitative results? MORE
The post Case Study: How Avocados From Mexico Used Audience Segmentation to Drive Site Traffic appeared first on The Content Strategist. Case studies Contently News Resources _startup _technology case studies case study MORE
Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources MORE
With that in mind, we should take the time to better understand the questions and objections the C-Suite will pose, at each stage of the cycle of planning for marketing strategy, Read More » The post Making the Case for Content Marketing appeared first on Compelling and Compliant Marketing. MORE
Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business. MORE
In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study. MORE
One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study. MORE
Here are 12 inspiring social media monitoring case studies. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology. MORE
Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Step 3: Format the Case Study. MORE
Everyone agrees that Case Studies are effective and super-important. Yet, marketing teams could be creating more Case Studies. We always […]. Guest Expert Contributor MORE
The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […]. MORE
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study. MORE
emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources MORE
This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. MORE
In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study. MORE
The post Contently Case Studies Flipbook: The Finance Industry appeared first on The Content Strategist. Case Stories case study finance MillennialsFinance companies have to navigate an unusual dynamic: People struggle with personal finance, but most of them don’t trust the finance industry. How can brands bridge that gap and connect with consumers? MORE
button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post A Case for Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. MORE
A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. MORE
Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. The top use cases for getting started with predictive analytics. MORE
The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study MORE
A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's a mistake for two reasons: The customer may lose patience with the process and back-out of the case study. that add depth and interest to the case study. MORE
” The post Contently Case Story: How brightpeak financial Used Audience Segmentation to Increase Traffic 97 Percent appeared first on The Content Strategist. Case Stories Finance brightpeak Case Story financePaul is a 27 year-old engineer from Minnesota. MORE
At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing MORE
Contently Case Stories is a series highlighting some of Contently’s most successful clients. ” The post Case Story: How Cardinal Health Mastered Paid Content Distribution appeared first on The Content Strategist. Client Stories Strategy Cardinal Health Case Story content distribution healthcare paid distributionBuilding an audience takes time. It takes talent. It takes strategy. Budget, of course. And a little luck too. MORE
The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group. On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” When it comes to your news feed, family and friends are in—brands and publishers are largely out. Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. Meanwhile, in offices […]. MORE
Hauri’s colleagues had more than 20 spreadsheets or documents with a variety of different communication plans stored in personal files on their local drive, in many cases. The post Conquering Content Marketing with Scompler: A ScribbleLive Case Study appeared first on ScribbleLive. MORE
Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. MORE
Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Note: The company’s management considers DealSignal such a competitive advantage that they have asked us to keep their name off the case study! The post <span class="ds_resourcetype">CASE STUDY: </span>Anonymous SaaS Company appeared first on DealSignal. Case Studies MORE
The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study MORE
Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study? MORE
Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study? MORE
” The post Contently Case Story: How Babbel Built Its Global Video Strategy appeared first on The Content Strategist. B2C Brands Case Stories Babbel Case Story videoTwo polyglots sit down for coffee and croissants in a cozy Berlin apartment. “I MORE
Contently Case Stories is a series highlighting some of Contently’s most successful clients. In some cases, it used to take weeks for RBC to take its content live. Digital Transformation Case Story content audit content review RBC scale workflow MORE
The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times. MORE
This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. MORE
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. MORE
This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently. Case studies make up for excellent promotional material, for any small business. MORE
Case Related Topics Act-On
AUGUST 29, 2017
At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing
Marketing Insider Group
JANUARY 9, 2018
The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].
emedia
NOVEMBER 1, 2017
emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources
WriteSpark
MARCH 28, 2018
Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?
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Biznology
DECEMBER 28, 2016
Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.
Contently
JUNE 29, 2018
Contently Case Stories is a series highlighting some of Contently’s most successful clients. In some cases, it used to take weeks for RBC to take its content live. Digital Transformation Case Story content audit content review RBC scale workflow
Ignite Tech
OCTOBER 12, 2016
Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. The top use cases for getting started with predictive analytics.
Contently
AUGUST 16, 2016
The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study
Contently
AUGUST 17, 2016
The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study
Biznology
APRIL 27, 2017
In which case, you must strive to fix the problem. In which case, you need to determine whether there’s another way to serve them profitably. In which case, you must institute a win-back effort. The post The case for customer reactivation appeared first on Biznology.
Contently
AUGUST 15, 2016
The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study
Biznology
MARCH 9, 2017
The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.
Contently
MAY 23, 2018
Contently Case Stories is a series highlighting some of Contently’s most successful clients. ” The post Case Story: How Cardinal Health Mastered Paid Content Distribution appeared first on The Content Strategist. Client Stories Strategy Cardinal Health Case Story content distribution healthcare paid distributionBuilding an audience takes time. It takes talent. It takes strategy. Budget, of course. And a little luck too.
emedia
MARCH 9, 2016
Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources
WriteSpark
MARCH 12, 2013
A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.
Marketing Craftmanship
OCTOBER 14, 2014
This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume.
Content Standard
DECEMBER 4, 2017
In some cases, it’s necessary, but insufficient: Why is thought leadership beneficial to our brand? The post The Case Against Thought Leadership (Mostly, Anyway) appeared first on The Content Standard by Skyword.
Sales Engine
AUGUST 2, 2017
In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.
What Works - What Doesn't
NOVEMBER 16, 2017
One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.
Reachforce
OCTOBER 6, 2017
Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business.
Fusion Marketing Partners
MARCH 14, 2018
Everyone agrees that Case Studies are effective and super-important. Yet, marketing teams could be creating more Case Studies. We always […]. Guest Expert Contributor
B2B PR Sense
JULY 8, 2016
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.
Contently
OCTOBER 27, 2016
” The post Contently Case Story: How Babbel Built Its Global Video Strategy appeared first on The Content Strategist. B2C Brands Case Stories Babbel Case Story videoTwo polyglots sit down for coffee and croissants in a cozy Berlin apartment. “I
WriteSpark
AUGUST 3, 2011
There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. How do you handle case studies that present only (or mostly) qualitative results?
Contently
MAY 8, 2017
” The post Contently Case Story: How brightpeak financial Used Audience Segmentation to Increase Traffic 97 Percent appeared first on The Content Strategist. Case Stories Finance brightpeak Case Story financePaul is a 27 year-old engineer from Minnesota.
B2B PR Sense
AUGUST 2, 2016
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.
Salesfusion
FEBRUARY 11, 2014
button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post A Case for Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
ScribbleLive
FEBRUARY 26, 2018
Hauri’s colleagues had more than 20 spreadsheets or documents with a variety of different communication plans stored in personal files on their local drive, in many cases. The post Conquering Content Marketing with Scompler: A ScribbleLive Case Study appeared first on ScribbleLive.
Contently
MARCH 30, 2017
The post Contently Case Studies Flipbook: The Finance Industry appeared first on The Content Strategist. Case Stories case study finance MillennialsFinance companies have to navigate an unusual dynamic: People struggle with personal finance, but most of them don’t trust the finance industry. How can brands bridge that gap and connect with consumers?
DealSignal
MARCH 16, 2018
Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Note: The company’s management considers DealSignal such a competitive advantage that they have asked us to keep their name off the case study! The post <span class="ds_resourcetype">CASE STUDY: </span>Anonymous SaaS Company appeared first on DealSignal. Case Studies
Contently
DECEMBER 20, 2016
The post Case Study: How Avocados From Mexico Used Audience Segmentation to Drive Site Traffic appeared first on The Content Strategist. Case studies Contently News Resources _startup _technology case studies case study
WriteSpark
MARCH 12, 2013
A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's a mistake for two reasons: The customer may lose patience with the process and back-out of the case study. that add depth and interest to the case study.
Marketing Insider Group
FEBRUARY 8, 2018
The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group. On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” When it comes to your news feed, family and friends are in—brands and publishers are largely out. Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. Meanwhile, in offices […].
Marketing Insider Group
JANUARY 11, 2016
With that in mind, we should take the time to better understand the questions and objections the C-Suite will pose, at each stage of the cycle of planning for marketing strategy, Read More » The post Making the Case for Content Marketing appeared first on Compelling and Compliant Marketing.
WriteSpark
OCTOBER 23, 2012
In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.
WriteSpark
OCTOBER 23, 2012
In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.
WriteSpark
FEBRUARY 14, 2012
When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you.
Biznology
AUGUST 8, 2016
Here are 12 inspiring social media monitoring case studies. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology.
Webbiquity
FEBRUARY 25, 2016
This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently. Case studies make up for excellent promotional material, for any small business.
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