In which case, you must strive to fix the problem. In which case, you need to determine whether there’s another way to serve them profitably. In which case, you must institute a win-back effort. The post The case for customer reactivation appeared first on Biznology. MORE
Daily Marketing Case Studies MORE
In some cases, it’s necessary, but insufficient: Why is thought leadership beneficial to our brand? The post The Case Against Thought Leadership (Mostly, Anyway) appeared first on The Content Standard by Skyword. MORE
The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study MORE
When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you. MORE
There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. How do you handle case studies that present only (or mostly) qualitative results? MORE
Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources MORE
Business-to-business (B2B) customers love customer case studies. Customer case studies provide invaluable insight on best business practices, while also allowing big data marketing teams to outline the overall returns when […]. MORE
With that in mind, we should take the time to better understand the questions and objections the C-Suite will pose, at each stage of the cycle of planning for marketing strategy, Read More » The post Making the Case for Content Marketing appeared first on Compelling and Compliant Marketing. MORE
Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business. MORE
Most marketers understand that poor data quality can be an absolute killer to the value of marketing campaigns. MORE
In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study. MORE
The post How to Build the Business Case for Purchasing Marketing Technology appeared first on Marketing Insider Group. Change is hard. If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Go rogue, or achieve consensus. MORE
One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study. MORE
Here are 12 inspiring social media monitoring case studies. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology. MORE
Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses? MORE
The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […]. MORE
Case studies are among the most high-impact pieces of content a B2B marketer can produce. But case studies are also a lot more labor-intensive than most other forms of written content. Here are a few useful tips to follow for creating powerful case studies: 1. MORE
These are certainly important use cases. CX = The Case for a Chief Data Officer. Data-centric use cases mainly focus on customer acquisition, whether increased website visitors, optimized purchase funnels, targeted remarketing programs or personalized advertising. MORE
emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources MORE
The Case for Influencer Relations appeared first on Marketing Insider Group. The use of public relations, or PR, has been around for more than 100 years. But the profession really developed and flourished during the second half of the 20th century. MORE
Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Many companies out there are asking, what can predictive do for me? MORE
Here’s a big push in the right direction–good luck making the case! To make the case clear, just look at the big changes Google has made to its algorithm: In 2012 the Panda update karate chopped low-quality content. MORE
This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. MORE
In a marketplace that’s become crowded with new types of information in new channels, is there still a role for case studies and testimonials? Recent research indicates that case studies are still a popular and effective tactic. The same is true for your case study. MORE
AI is already in use in a myriad of marketing use cases. 10 Marketing Use Cases for AI. AI can assist marketers in a variety of use cases -- even from the very beginning of the marketing process -- including the building of the website. If that's the case, you're not alone. MORE
button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post A Case for Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. MORE
A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. MORE
Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. The top use cases for getting started with predictive analytics. MORE
The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study MORE
Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? Here are some case study basics to get you started. Should you offer a discount to customers who agree to do a case study? MORE
If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. Check out the “Modern Marketing Superheroes” case study collection! . MORE
At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing MORE
Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success. IDC reports that 95% of purchase decisions require a formal business case. MORE
The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group. On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” When it comes to your news feed, family and friends are in—brands and publishers are largely out. Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. Meanwhile, in offices […]. MORE
Hauri’s colleagues had more than 20 spreadsheets or documents with a variety of different communication plans stored in personal files on their local drive, in many cases. The post Conquering Content Marketing with Scompler: A ScribbleLive Case Study appeared first on ScribbleLive. MORE
Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. MORE
Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Note: The company’s management considers DealSignal such a competitive advantage that they have asked us to keep their name off the case study! The post <span class="ds_resourcetype">CASE STUDY: </span>Anonymous SaaS Company appeared first on DealSignal. Case Studies MORE
The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study MORE
Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study? MORE
The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times. MORE
This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. MORE
This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently. Case studies make up for excellent promotional material, for any small business. MORE
Case Related Topics Act-On
AUGUST 29, 2017
At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing
Act-On
JANUARY 22, 2016
Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? Here are some case study basics to get you started. Should you offer a discount to customers who agree to do a case study?
Marketing Insider Group
JANUARY 9, 2018
The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].
WriteSpark
MARCH 28, 2018
Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?
What Works - What Doesn't
NOVEMBER 16, 2017
One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.
Biznology
MARCH 9, 2017
The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.
emedia
NOVEMBER 1, 2017
emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources
Hubspot
JANUARY 4, 2018
Daily Marketing Case Studies
Infer
OCTOBER 12, 2016
Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. The top use cases for getting started with predictive analytics.
Reachforce
OCTOBER 6, 2017
Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business.
Content Standard
DECEMBER 4, 2017
In some cases, it’s necessary, but insufficient: Why is thought leadership beneficial to our brand? The post The Case Against Thought Leadership (Mostly, Anyway) appeared first on The Content Standard by Skyword.
Marketing Craftmanship
OCTOBER 14, 2014
This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume.
DealSignal
MARCH 16, 2018
Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Note: The company’s management considers DealSignal such a competitive advantage that they have asked us to keep their name off the case study! The post <span class="ds_resourcetype">CASE STUDY: </span>Anonymous SaaS Company appeared first on DealSignal. Case Studies
ScribbleLive
FEBRUARY 26, 2018
Hauri’s colleagues had more than 20 spreadsheets or documents with a variety of different communication plans stored in personal files on their local drive, in many cases. The post Conquering Content Marketing with Scompler: A ScribbleLive Case Study appeared first on ScribbleLive.
Contently
AUGUST 16, 2016
The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study
Contently
AUGUST 17, 2016
The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study
Contently
AUGUST 15, 2016
The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study
WriteSpark
MARCH 12, 2013
A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.
Marketing Insider Group
FEBRUARY 8, 2018
The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group. On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” When it comes to your news feed, family and friends are in—brands and publishers are largely out. Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. Meanwhile, in offices […].
Act-On
NOVEMBER 18, 2015
In a marketplace that’s become crowded with new types of information in new channels, is there still a role for case studies and testimonials? Recent research indicates that case studies are still a popular and effective tactic. The same is true for your case study.
Marketing Insider Group
JANUARY 11, 2016
With that in mind, we should take the time to better understand the questions and objections the C-Suite will pose, at each stage of the cycle of planning for marketing strategy, Read More » The post Making the Case for Content Marketing appeared first on Compelling and Compliant Marketing.
Webbiquity
FEBRUARY 25, 2016
This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently. Case studies make up for excellent promotional material, for any small business.
Biznology
AUGUST 8, 2016
Here are 12 inspiring social media monitoring case studies. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology.
Marketing Insider Group
JANUARY 30, 2017
The Case for Influencer Relations appeared first on Marketing Insider Group. The use of public relations, or PR, has been around for more than 100 years. But the profession really developed and flourished during the second half of the 20th century.
Hubspot
JULY 26, 2017
AI is already in use in a myriad of marketing use cases. 10 Marketing Use Cases for AI. AI can assist marketers in a variety of use cases -- even from the very beginning of the marketing process -- including the building of the website. If that's the case, you're not alone.
Modern Marketing
MARCH 7, 2018
These are certainly important use cases. CX = The Case for a Chief Data Officer. Data-centric use cases mainly focus on customer acquisition, whether increased website visitors, optimized purchase funnels, targeted remarketing programs or personalized advertising.
WriteSpark
AUGUST 3, 2011
There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. How do you handle case studies that present only (or mostly) qualitative results?
Reachforce
FEBRUARY 27, 2017
Business-to-business (B2B) customers love customer case studies. Customer case studies provide invaluable insight on best business practices, while also allowing big data marketing teams to outline the overall returns when […].
emedia
MARCH 9, 2016
Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources
ScribbleLive
OCTOBER 27, 2015
Here’s a big push in the right direction–good luck making the case! To make the case clear, just look at the big changes Google has made to its algorithm: In 2012 the Panda update karate chopped low-quality content.
Salesfusion
FEBRUARY 11, 2014
button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post A Case for Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
Lattice
SEPTEMBER 21, 2016
Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Many companies out there are asking, what can predictive do for me?
Reachforce
OCTOBER 4, 2017
Most marketers understand that poor data quality can be an absolute killer to the value of marketing campaigns.
The ROI Guy
OCTOBER 21, 2015
Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success. IDC reports that 95% of purchase decisions require a formal business case.
Modern Marketing
APRIL 2, 2014
If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. Check out the “Modern Marketing Superheroes” case study collection! .
Biznology
FEBRUARY 23, 2015
Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses?
Leadspace
JANUARY 23, 2018
Case studies are among the most high-impact pieces of content a B2B marketer can produce. But case studies are also a lot more labor-intensive than most other forms of written content. Here are a few useful tips to follow for creating powerful case studies: 1.
WriteSpark
OCTOBER 23, 2012
In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.
Marketing Insider Group
SEPTEMBER 5, 2016
The post How to Build the Business Case for Purchasing Marketing Technology appeared first on Marketing Insider Group. Change is hard. If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Go rogue, or achieve consensus.
WriteSpark
FEBRUARY 14, 2012
When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you.
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