Trending Sources

The greatest content marketing case study in history

grow - Practical Marketing Solutions

I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. So, you’re just going to have to settle for my description of this case. The greatest content marketing case study.

The business case for unbranded content

grow - Practical Marketing Solutions

Let’s take a deeper look at the business case for unbranded content through three interesting case studies. The answer in this case was a short film called First Kiss, which shows 20 strangers (all friends of Wren’s founder Melissa Coker ).

Case 110

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story.

B2B Marketing Trends for 2016

Followers rank images, videos, and case studies as the most valued content from brands on. Marketing isn't sales, and in most cases shouldn't be held directly responsible for. granted, and will even build the case for higher budgets in function of. B2B Marketing.

Case Studies 101

Act-On

Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? Here are some case study basics to get you started. Should you offer a discount to customers who agree to do a case study?

B2B Marketing Experience: The Case For and Against Gated Content

bizible

The Case FOR Gated Content. The Case AGAINST Gated Content. The case against gating content primarily revolves around creating a better experience for prospects. Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook.

Case 104

The Case Against Case Studies

emedia

Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

I think I have a case study for you that demonstrates this. The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I think I have a case study for you that demonstrates this.

B2B Marketing Trends for 2016

Followers rank images, videos, and case studies as the most valued content from brands on. Marketing isn't sales, and in most cases shouldn't be held directly responsible for. granted, and will even build the case for higher budgets in function of. B2B Marketing.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently. Case studies make up for excellent promotional material, for any small business.

Budweiser re-branding as “America:” A case study

grow - Practical Marketing Solutions

So I thought it would be fun to look at this as a marketing case study. The post Budweiser re-branding as “America:” A case study appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. branding Case studies marketing strategy anheuser-busch case study

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

This is the number one priority for Mr. Dodd in this case. The post Case study: Re-building a blog from the ground up appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This is the number one priority for Mr. Dodd in this case.

How social media case studies can jeopardize your strategy

grow - Practical Marketing Solutions

I’ve been thinking about the surprisingly important role that business case studies play in our marketing efforts, and I’ve come to realize that in some cases, they may actually HURT our businesses. Case studies strike fear in the hearts of resistant business leaders.

B2B Marketing Trends for 2016

Followers rank images, videos, and case studies as the most valued content from brands on. Marketing isn't sales, and in most cases shouldn't be held directly responsible for. granted, and will even build the case for higher budgets in function of. B2B Marketing.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The post An Email is Not a Campaign: the Case for Integrated Marketing appeared first on The Point.

The Business Case for Blab: Trust Acceleration

grow - Practical Marketing Solutions

The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for Blab. The new streaming video platform Blab is all the rage. Is it really this good?

Trust 107

Making the Case for Account-Based Marketing: Doing the Math

ANNUITAS

Many of our clients have been very interested in Account-Based Marketing, and understanding the implications of adjusting their strategies to focus more on targeted accounts rather a demand strategy focused on volume.

Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

I’d love to hear your comments on our case study in the comment section! The post Social Media Case Study: How I made $47 million from my B2B blog appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Sander Biehn, {grow} Community Member. It’s true.

Case study: IKEA launches social offer to drive sales

grow - Practical Marketing Solutions

You (or presumably IKEA) can tag IKEA items in the pictures, in which case product information and pricing appears with a link to the main IKEA ecommerce site. Case studies Personal Social Media best practices ikea neicole crepeau social media case study social offer example

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

What do you think about this case study? Case studies finnair social media quality hunters social media case studiesBy {grow} Community Member Ana Silva O’Reilly . One day last year I received an email with quite the provocative title: “How can you improve air travel?”

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

In Denny’s case, you can’t ask for a better secret weapon than bacon. Image courtesy swong95765 via Flickr cc The post Case Study: Denny’s flips its audience with a sassy social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

From a Business Case to a Case for Change

The ROI Guy

Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success. IDC reports that 95% of purchase decisions require a formal business case.

Case 31

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

Here’s a big push in the right direction–good luck making the case! To make the case clear, just look at the big changes Google has made to its algorithm: In 2012 the Panda update karate chopped low-quality content.

Case study: Social media success in regulated industries

grow - Practical Marketing Solutions

This is what must happen and in a few cases, this is what IS happening. In most cases, it’s the latter. The post Case study: Social media success in regulated industries appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Case study: Building a social media career in 12 months

grow - Practical Marketing Solutions

The post Case study: Building a social media career in 12 months appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Case study: Building a social media career in 12 months appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

15 Cases of Marketing Innovation [New eBook]

Modern Marketing

If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. Check out the “Modern Marketing Superheroes” case study collection! .

Case 83

Case study: Using social influence to build a personal brand

grow - Practical Marketing Solutions

careers Case studies personal branding social media and careers social media case studiesBy {grow} Community Member Don Stanley. In addition to being a small business owner, I’m lucky enough to teach at the University of Wisconsin.

Making the Case for Predictive Marketing and Sales

Lattice

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Many companies out there are asking, what can predictive do for me?

Case 66

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate. Clients that have seen the best results are going to make the strongest case studies.

15 B2B case studies show how content marketing drives ROI

Biznology

Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses?

Digital Marketing for Manufacturers: Making a Business Case

Industrial Marketing Today

Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company.

Case 95

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Best Practices For B2B Case Studies.

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

The post In case you missed it, the best marketing posts of 2016 appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber?

Best 94

Internet of Things examples and applications in real life: list and cases

i-Scoop

Add to that the several IoT use cases […]. Internet of Everything IoT case

Case 51

Case Study: Caterpillar and blue collar social media marketing

grow - Practical Marketing Solutions

Case in point: Caterpillar. This case also demonstrates the opportunity for mobile solutions. What are your reactions to the case? B2B and social media Case studies b2b blogging b2b social media case studies b2b social media success caterpillar and social media

Content Marketing ROI Starts With A Strong Business Case

B2B Marketing Insider

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. We recently curated these 15 case studies to prove content marketing ROI.

Case 139

Case study: ROI of social influence

grow - Practical Marketing Solutions

Let’s dissect this as a case study and find out. The post Case study: ROI of social influence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let''s dissect this as a case study and find out. What is the ROI of me? We’re about to find out.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

Here are 37 Big Data case studies where companies see big results. Do these case studies show how Big Data can work? The post 37 Big Data Case Studies with Big Results appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.