My Top 3 Content Marketing Case Studies

Marketing Insider Group

The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Content Marketing Case StudyWhile innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Nearly every time I give a keynote on […].

A Case for Transformation

Act-On

At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing

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Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

The post Performance Reviews Suck – The Case for Eliminating Annual Reviews appeared first on Marketing Insider Group. The annual performance review has become something employees and, as it turns out, managers dread.

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How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Step 3: Format the Case Study.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

7 Content Marketing Case Studies from Top Brands

DivvyHQ

Perhaps some compelling case studies would help? Content Marketing case study coca-cola content content marketing adoption doubletree hotels equifax lenovo marketing Salesforce SAP starbucksHave you struggled to get support and budget for content marketing initiatives?

Agile Marketing Examples & Case Studies

Marketing Insider Group

The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].

Case Study: Cox

Contently

The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

15 Cases of Marketing Innovation [New eBook]

Oracle

If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. The success cases focus on how marketing and sales teams across all industries are rethinking integration, connectivity, and engagement models to maximize their bandwidth and deliver on the promise of value to their audiences every day. Check out the “Modern Marketing Superheroes” case study collection! .

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Case Study: Weebly

Contently

The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Case Study: Weber Shandwick

Contently

The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?

The Customer-Powered Enterprise Playbook

Harness the power of customers across every department of your business with this new playbook. It contains 7 strategic guides for various departments of your business, 9 inspiring case studies, and 7 tactical worksheets to get you started.

Customer Communities: More Than Case Deflection

Higher Logic

The post Customer Communities: More Than Case Deflection appeared first on Higher Logic. The post Customer Communities: More Than Case Deflection appeared first on Higher Logic. It’s time to bust the myth that customer communities only do customer support.

Case Studies

SWZD

emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources

Affiliate Marketing Case Studies

PPCRAO.in

Complete Playlist of my FREE Digital marketing course (20 FREE lessons): [link] I love Affiliate Marketing.

The Business Case for Marketing Automation

Act-On

Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization. Marketing Automation Sales and Marketing Alignment

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Making the Case for Predictive Marketing & Sales

Ignite Tech

Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. The top use cases for getting started with predictive analytics. The post Making the Case for Predictive Marketing & Sales appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

Case 125

Marketers Continue to Explore Use Cases for Big Data

Oracle

Other Possible Use Cases for Big Data. The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data. For example, the new buzzwords now are artificial intelligence , machine learning , and deep learning.

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The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Because of my role, I saw firsthand why a good case study is arguably the most important piece of content you can create. Let’s look at the elements that take a case study from good to great.

Build Your Conversational Case to Better Serve Your Customers

Oracle

You need to build your audience’s case for your idea, which not only helps your idea stand out but makes it so your audience is more likely to act upon your idea. To learn how to do this, watch the full video to get her eight steps to creating a conversational case: Visit OnTheFly.Experts to see all episodes. It is what puts your ideas into context and helps make the case for them.

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3 Marketing Automation Use Cases for Insurance Brokerages

Act-On

Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy

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Digital marketing case study: Havenly

Choozle

The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy. Downloads Strategy case study digital advertising strategy digital marketing strategy havenly in-house in-house best practices in-house case study increase revenue strategy switching to in-houseHavenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.

Case Study: Modern Marketing Meets Storytelling Comic Strips

Oracle

Using Oracle Content Marketing and Eloqua , we’ve created a funny personalized adventure for our audience; it’s about portraying a slice of life (in our case, the work of a Creative Professional) and crafting an entertaining and memorable story (specifically how our Nexsan storage can help them overcome their storage challenges). Don't miss the opportunity to hear more compelling case study stories in person! Case Studies Modern Marketing in Action

How interactive case studies can leverage your conversions

RockContent

In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies? In this post, we’ll focus on interactive case studies. What are interactive case studies? Well, to do even better, add interactivity to your case studies. How can interactive case studies fit your strategy?

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you.

10 Inspiring Case Studies of Digital Transformation

Biznology

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times. The post 10 Inspiring Case Studies of Digital Transformation appeared first on Biznology. In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies.

The case for customer reactivation

Biznology

In which case, you must strive to fix the problem. In which case, you need to determine whether there’s another way to serve them profitably. In which case, you must institute a win-back effort. The post The case for customer reactivation appeared first on Biznology. As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.

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How Does OptinMonster Work (8 Benefits + 12 Case Studies)

Optinmonster

Let’s take a quick look at 12 cases of our customers who saw massive success using OptinMonster. We’ve just listed 12 specific cases where OptinMonster helped companies get more conversions and boost their sales. The post How Does OptinMonster Work (8 Benefits + 12 Case Studies) appeared first on OptinMonster. Lead Generation benefits of optinmonster how does optinmonster work optinmonster benefits optinmonster case studies why optinmonster

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's update mistake for two reasons: The customer may lose patience with the process and back-out of the case study. that add depth and interest to the case study.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How you can convince a client to participate in a case study. How to compose a case study. How to use your case study as a marketing tool that converts. What's are B2B Case Studies and Why Should I Use Them?