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8 Surprising B2B Use Cases for Chatbots

The Point

And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet. The post 8 Surprising B2B Use Cases for Chatbots appeared first on The Point.

Case 276
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Use Case Spotlight: Nurture

PathFactory

PathFactory Use CaseB2B companies know their nurture strategies need to adapt. Gone are the days of rolling out a few campaigns a year, assuming people will fill out your lead-gen forms , and then hoping a few of those leads eventually schedule demos.

Case 91
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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study?

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HG Use Case: Cloud Services Opportunity

HG Data

The post HG Use Case: Cloud Services Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Adrian Escobar cloud services

Case 70
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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

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HG Use Case: Effective Competitor Displacement Campaigns

HG Data

The post HG Use Case: Effective Competitor Displacement Campaigns appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Alyssa Barker Augie Buettner

Case 72
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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. Building The Content Marketing Business Case.

Case 273
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Case Study: Email Marketing

V12 Data

The post Case Study: Email Marketing first appeared on V12. Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends.

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HG Use Case: SAP S/4HANA Migration Opportunity

HG Data

The post HG Use Case: SAP S/4HANA Migration Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Augie Buettner

Case 73
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Use Case Spotlight: Web Conversion

PathFactory

PathFactory Use CaseCorporate websites have evolved from the early days of static pages, long forms gating content to capture personal data, and serving up the same experience to every single visitor.

Case 83
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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

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Use Case Spotlight: ABM

PathFactory

In either case, your insights stop at the account-level, and you have very little recourse if your prospective customers come to your site, read a piece of content, and leave without telling you who they are. PathFactory Use Case

Case 60
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HG Use Case: Functional Area Intelligence

HG Data

The post HG Use Case: Functional Area Intelligence appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Liam Davenport

Case 72
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HG Use Case: Contextual Intent and Functional Area Intelligence

HG Data

The post HG Use Case: Contextual Intent and Functional Area Intelligence appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Contextual Intent functional area intelligence Liam Davenport SD-WAN

Intent 60
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Case Study: CDA

Data Cleaning/CRM Appending

The post Case Study: CDA appeared first on BizProspex. CASE STUDIES

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

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Case Study: AI

Data Cleaning/CRM Appending

The post Case Study: AI appeared first on BizProspex. CASE STUDIES

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Case Study: YayPay

Data Cleaning/CRM Appending

The post Case Study: YayPay appeared first on BizProspex. CASE STUDIES

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HG Use Case: Human Capital Management Opportunity

HG Data

HG Insights delivers customizable market views, allowing users to peer into prospective companies and see what IT products they … The post HG Use Case: Human Capital Management Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Martin Villegas

Case 67
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Case Study: Walmart

Data Cleaning/CRM Appending

The post Case Study: Walmart appeared first on BizProspex. CASE STUDIES

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The Business Case and Playbook for Data-Driven Sales Coaching

Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.

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HG Use Case: Storage Management Displacement Opportunity

HG Data

The post HG Use Case: Storage Management Displacement Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Shelby Cleveland

Case 66
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My Top 3 Content Marketing Case Studies

Marketing Insider Group

The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Content Marketing Case StudyWhile innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Nearly every time I give a keynote on […].

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The Case for Allowing Personal Emails on Lead Gen Forms

The Point

The Case for Allowing Personal Emails on Lead Gen Forms Click To Tweet. The post The Case for Allowing Personal Emails on Lead Gen Forms appeared first on The Point. Should you allow prospects to enter a personal email address when they fill out lead gen forms?

Lead Gen 240
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HG Use Case: Cloud Data Warehouse Opportunity

HG Data

Technology Intelligence not only helps you prioritize the … The post HG Use Case: Cloud Data Warehouse Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Emma Longley

Case 60
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The Customer-Powered Enterprise Playbook

Harness the power of customers across every department of your business with this new playbook. It contains 7 strategic guides for various departments of your business, 9 inspiring case studies, and 7 tactical worksheets to get you started.

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HG Use Case: Security Software Opportunity

HG Data

Experience HG Insights Accelerate your customers time to value with HG Insights’ … The post HG Use Case: Security Software Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Matt MendozaIdentifying a $33.2M

Case 70
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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Where do case studies fit in your buyer journey?

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HG Use Case: Cloud Services Opportunity

HG Data

Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can drill … The post HG Use Case: Cloud Services Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Adrian Escobar

Case 69
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Craft Standout Case Studies in Five Steps

Content4Demand

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Make Your Case.

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The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

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11 eCommerce Case Studies to Inspire Your Success

Optinmonster

Are you looking for the best eCommerce case studies to learn how to improve your store? More specifically, we’ll check out 11 eCommerce case studies that you can use to get inspired. 11 eCommerce Case Studies. Check out the full Podbike case study here!

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HG Use Case: Storage Opportunity

HG Data

Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence … The post HG Use Case: Storage Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Scott SmythMarket Intelligence: Finding A $161.4M

Case 52
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HG Use Case: SAP S/4HANA UK Retail & Manufacturing Opportunity

HG Data

See for yourself how HG’s Account Scoring experience delivers the ability to prioritize accounts and target opportunities … The post HG Use Case: SAP S/4HANA UK Retail & Manufacturing Opportunity appeared first on HG Insights.

Case 71
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HG Use Case: Commerce Applications Opportunity

HG Data

Use data-driven insights from HG to analyze market trends, confirm the need for your product, and determine … The post HG Use Case: Commerce Applications Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Stephen Hunter

Case 52
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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

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HG Use Case: Application Infrastructure Opportunity

HG Data

Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence … The post HG Use Case: Application Infrastructure Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Nolan Fisher

Case 52
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HG Use Case: Threat Management Opportunity

HG Data

Using HG’s Opportunity Generator and Contextual Intent data, this customer was able to target the right prospect at the right … The post HG Use Case: Threat Management Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Carissa Mills

Case 52
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HG Use Case: CRM Applications Opportunity

HG Data

Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can drill down from high-level planning decisions … The post HG Use Case: CRM Applications Opportunity appeared first on HG Insights. $13.5B

Case 52
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Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.