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The Point
OCTOBER 29, 2021
And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet. The post 8 Surprising B2B Use Cases for Chatbots appeared first on The Point.
PathFactory
AUGUST 15, 2022
PathFactory Use CaseB2B companies know their nurture strategies need to adapt. Gone are the days of rolling out a few campaigns a year, assuming people will fill out your lead-gen forms , and then hoping a few of those leads eventually schedule demos.
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Webbiquity
JUNE 28, 2022
One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study?
PathFactory
AUGUST 25, 2022
In either case, your insights stop at the account-level, and you have very little recourse if your prospective customers come to your site, read a piece of content, and leave without telling you who they are. PathFactory Use Case
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Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!
PathFactory
JULY 26, 2022
PathFactory Use CaseCorporate websites have evolved from the early days of static pages, long forms gating content to capture personal data, and serving up the same experience to every single visitor.
HG Data
SEPTEMBER 28, 2022
See for yourself how HG’s Account Scoring experience delivers the ability to prioritize accounts and target opportunities … The post HG Use Case: SAP S/4HANA UK Retail & Manufacturing Opportunity appeared first on HG Insights.
HG Data
AUGUST 16, 2022
Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can drill … The post HG Use Case: Cloud Services Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Adrian Escobar
HG Data
AUGUST 9, 2022
Experience HG Insights Accelerate your customers time to value with HG Insights’ … The post HG Use Case: Security Software Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Matt MendozaIdentifying a $33.2M
HG Data
SEPTEMBER 21, 2022
Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence … The post HG Use Case: Application Infrastructure Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Nolan Fisher
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
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The Point
OCTOBER 1, 2021
The Case for Allowing Personal Emails on Lead Gen Forms Click To Tweet. The post The Case for Allowing Personal Emails on Lead Gen Forms appeared first on The Point. Should you allow prospects to enter a personal email address when they fill out lead gen forms?
HG Data
SEPTEMBER 13, 2022
Using HG’s Opportunity Generator and Contextual Intent data, this customer was able to target the right prospect at the right … The post HG Use Case: Threat Management Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Carissa Mills
Marketing Insider Group
NOVEMBER 1, 2021
A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Where do case studies fit in your buyer journey?
HG Data
SEPTEMBER 8, 2022
Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can … The post HG Use Case: Business Risk & Compliance Opportunity appeared first on HG Insights.
Speaker: Achinta Mitra, Founder and President, Tiecas Inc.
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.
MarketMuse
SEPTEMBER 29, 2022
Case StudiesInsideTheMagic.net partnered with MarketMuse to raise the bar on quality and create a process for all writers to follow.
Marketing Insider Group
SEPTEMBER 9, 2019
The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Content Marketing Case StudyWhile innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Nearly every time I give a keynote on […].
HG Data
AUGUST 31, 2022
Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can drill down from high-level planning decisions … The post HG Use Case: CRM Applications Opportunity appeared first on HG Insights. $13.5B
HG Data
JUNE 8, 2022
Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence … The post HG Use Case: Storage Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Scott SmythMarket Intelligence: Finding A $161.4M
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Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.
Excelsior Research
OCTOBER 4, 2022
What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies.
Jonathan Alves
OCTOBER 2, 2022
In the second installment of The ABM Playbook, Jonathan Alves explores what the supply chain crisis means for marketing
Optinmonster
AUGUST 24, 2021
Are you looking for the best eCommerce case studies to learn how to improve your store? More specifically, we’ll check out 11 eCommerce case studies that you can use to get inspired. 11 eCommerce Case Studies. Check out the full Podbike case study here!
Content4Demand
JANUARY 27, 2021
It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Make Your Case.
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Harness the power of customers across every department of your business with this new playbook. It contains 7 strategic guides for various departments of your business, 9 inspiring case studies, and 7 tactical worksheets to get you started.
Marketing Insider Group
FEBRUARY 23, 2021
Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.
HG Data
JUNE 1, 2022
Experience HG Insights Accelerate your customers time to value … The post HG Use Case: Threat Management Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Adrian EscobarIdentifying a $132.4M
Heinz Marketing
AUGUST 20, 2022
Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility.
Marketing Insider Group
SEPTEMBER 10, 2019
The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Employee Activation Case StudyThose of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […].
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This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.
Marketing Insider Group
OCTOBER 26, 2020
The post Performance Reviews Suck – The Case for Eliminating Annual Reviews appeared first on Marketing Insider Group. The annual performance review has become something employees and, as it turns out, managers dread.
Contently
AUGUST 16, 2016
The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study
Square 2 Marketing
JUNE 24, 2021
5 Reasons Ditching The Form Will Actually Increase Revenue. For as long as marketing teams have been charged with a monthly marketing-qualified lead (MQL) goal, they’ve run the lead magnet play, providing a content offer to prospects in exchange for their email address or other contact information.
Contently
AUGUST 17, 2016
The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
Contently - Strategy
MARCH 11, 2020
At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.
Biznology
DECEMBER 28, 2016
Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).
Goodish Agency
SEPTEMBER 25, 2020
Case studiesWhat is Digital Clipboard. Digital Clipboard is a software company providing onboarding service for professional financial advisors. . Objective: New website. The client updated their software functionality and look.
Go Beyond SEO
NOVEMBER 29, 2021
The post Website Redesign Case Study: A Phoenix from the Ashes appeared first on Go Beyond. Websites case study small business websites website content website design website seo
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Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.
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