8 Surprising B2B Use Cases for Chatbots

The Point

And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet. The post 8 Surprising B2B Use Cases for Chatbots appeared first on The Point.

Case 277

Use Case Spotlight: Nurture

PathFactory

PathFactory Use CaseB2B companies know their nurture strategies need to adapt. Gone are the days of rolling out a few campaigns a year, assuming people will fill out your lead-gen forms , and then hoping a few of those leads eventually schedule demos.

Case 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Your B2B Marketing Should Feature Case Studies

Webbiquity

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study?

Use Case Spotlight: ABM

PathFactory

In either case, your insights stop at the account-level, and you have very little recourse if your prospective customers come to your site, read a piece of content, and leave without telling you who they are. PathFactory Use Case

Case 60

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Use Case Spotlight: Web Conversion

PathFactory

PathFactory Use CaseCorporate websites have evolved from the early days of static pages, long forms gating content to capture personal data, and serving up the same experience to every single visitor.

Case 83

HG Use Case: SAP S/4HANA UK Retail & Manufacturing Opportunity

HG Data

See for yourself how HG’s Account Scoring experience delivers the ability to prioritize accounts and target opportunities … The post HG Use Case: SAP S/4HANA UK Retail & Manufacturing Opportunity appeared first on HG Insights.

Case 83

HG Use Case: Cloud Services Opportunity

HG Data

Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can drill … The post HG Use Case: Cloud Services Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Adrian Escobar

Case 83

HG Use Case: Security Software Opportunity

HG Data

Experience HG Insights Accelerate your customers time to value with HG Insights’ … The post HG Use Case: Security Software Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Matt MendozaIdentifying a $33.2M

Case 83

HG Use Case: Application Infrastructure Opportunity

HG Data

Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence … The post HG Use Case: Application Infrastructure Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Nolan Fisher

Case 52

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The Case for Allowing Personal Emails on Lead Gen Forms

The Point

The Case for Allowing Personal Emails on Lead Gen Forms Click To Tweet. The post The Case for Allowing Personal Emails on Lead Gen Forms appeared first on The Point. Should you allow prospects to enter a personal email address when they fill out lead gen forms?

HG Use Case: Threat Management Opportunity

HG Data

Using HG’s Opportunity Generator and Contextual Intent data, this customer was able to target the right prospect at the right … The post HG Use Case: Threat Management Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Carissa Mills

Case 52

How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Where do case studies fit in your buyer journey?

HG Use Case: Business Risk & Compliance Opportunity

HG Data

Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can … The post HG Use Case: Business Risk & Compliance Opportunity appeared first on HG Insights.

Case 52

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

Case Study: How InsideTheMagic.net Grew Pageviews 74x in 4 years

MarketMuse

Case StudiesInsideTheMagic.net partnered with MarketMuse to raise the bar on quality and create a process for all writers to follow.

My Top 3 Content Marketing Case Studies

Marketing Insider Group

The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Content Marketing Case StudyWhile innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Nearly every time I give a keynote on […].

HG Use Case: CRM Applications Opportunity

HG Data

Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can drill down from high-level planning decisions … The post HG Use Case: CRM Applications Opportunity appeared first on HG Insights. $13.5B

Case 52

HG Use Case: Storage Opportunity

HG Data

Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence … The post HG Use Case: Storage Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Scott SmythMarket Intelligence: Finding A $161.4M

Case 52

The Business Case and Playbook for Data-Driven Sales Coaching

Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.

What are social media case studies?

Excelsior Research

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies.

The ABM Playbook: 3 cases for supply chain crisis

Jonathan Alves

In the second installment of The ABM Playbook, Jonathan Alves explores what the supply chain crisis means for marketing

Case 130

11 eCommerce Case Studies to Inspire Your Success

Optinmonster

Are you looking for the best eCommerce case studies to learn how to improve your store? More specifically, we’ll check out 11 eCommerce case studies that you can use to get inspired. 11 eCommerce Case Studies. Check out the full Podbike case study here!

Craft Standout Case Studies in Five Steps

Content4Demand

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Make Your Case.

The Customer-Powered Enterprise Playbook

Harness the power of customers across every department of your business with this new playbook. It contains 7 strategic guides for various departments of your business, 9 inspiring case studies, and 7 tactical worksheets to get you started.

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

HG Use Case: Threat Management Opportunity

HG Data

Experience HG Insights Accelerate your customers time to value … The post HG Use Case: Threat Management Opportunity appeared first on HG Insights. HG Learning Zone Latest Posts Use Cases Adrian EscobarIdentifying a $132.4M

Case 52

B2B Reads: Marketing ROI, B2B Case Studies, and Consumer Pessimism

Heinz Marketing

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Employee Activation Case StudyThose of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […].

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

The post Performance Reviews Suck – The Case for Eliminating Annual Reviews appeared first on Marketing Insider Group. The annual performance review has become something employees and, as it turns out, managers dread.

Review 281

Case Study: Cox

Contently

The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

The Case For Ungated Content

Square 2 Marketing

5 Reasons Ditching The Form Will Actually Increase Revenue. For as long as marketing teams have been charged with a monthly marketing-qualified lead (MQL) goal, they’ve run the lead magnet play, providing a content offer to prospects in exchange for their email address or other contact information.

Case 86

Case Study: Weebly

Contently

The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Case Study – Digital Clipboard

Goodish Agency

Case studiesWhat is Digital Clipboard. Digital Clipboard is a software company providing onboarding service for professional financial advisors. . Objective: New website. The client updated their software functionality and look.

Website Redesign Case Study: A Phoenix from the Ashes

Go Beyond SEO

The post Website Redesign Case Study: A Phoenix from the Ashes appeared first on Go Beyond. Websites case study small business websites website content website design website seo

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.