Case Studies 101

Act-On

Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? Here are some case study basics to get you started. Find customers in your largest or most successful verticals.

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate. Clients that have seen the best results are going to make the strongest case studies.

Trending Sources

6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing

Modern B2B Marketing

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming.

The Ultimate Guide to Creating Compelling Case Studies

Hubspot

Case studies help your leads envision how your product or service would fit into their lives, and often act as that missing piece that moves them to take purchasing action. Finding the Right Case Study Candidate. How to Reach Out to Case Study Participants.

The Essential Guide to Creating Case Studies [Free Template]

Hubspot

Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical. Case studies are also crucial to your sales process.

How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Have we ensured this case study subject (for example) can’t be identified? You need to get buy-in by making the case for how a content marketing strategy can help and what safeguards you will have in place to alleviate their concerns.

3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%. Such is the case with many other roles.

Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset

Marketing Action

Recently, as I was writing a case study about the Greater Philadelphia Chamber of Commerce (GPCC), I started to wonder just how many case studies I’ve written over the years. Case studies are essentially detailed third-party testimonials, and that’s pretty powerful stuff.

15 Cases of Marketing Innovation [New eBook]

Modern Marketing

If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. Check out the “Modern Marketing Superheroes” case study collection! .

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The PB&J of Content Marketing

Sharpspring

In this case, we put together a long-form “how-to” guide that provided engaging and informative tutorials for customers. The client was happy with its performance, so they engaged us for a second cycle to produce similar campaigns for their remaining product verticals.

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

Watch this video case study to learn how R.M. Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automationBeing an American manufacturing company is no easy feat.

Lead Generation: 2 tips to transform your content marketing

B2B Lead Generation Blog

Shelby explained that one of her first challenges in revamping Adobe’s content marketing was rooted in moving from “one-off” webinars to a strategy that focused on specific targeted verticals. Content Marketing: Consulting firm nets 388% more leads with 4-step strategy [Case study].

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Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

Modern Marketing

Incentives can take many forms, depending on your vertical and/or the nature of the promotion: Deals/cash value.

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4 Secret Weapons for Sales Enablement

Modern B2B Marketing

Story-Driven Case Studies. Help your sellers sell with story-driven case studies! Whether you know it or not, if you’re writing case studies, you have some secret admirers on the sales team. For their stories, they turn to your case studies.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. In our healthcare and technology verticals, we are contacted by a lot of startups with no brand recognition (and sometimes no brand at all!), Marketing is hard.

Agency 101

Use Digital Content to Shorten the B2B Sales Cycle

Great B2B Marketing

Case Studies. We love to produce case studies because they are excellent tools to show how a product or service works in their specific vertical or horizontal domain. It seems like everyone is talking about B2C and B2B content marketing.

The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation

KoMarketing Associates

As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing.

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How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

However, recent studies have shown the opposite; long-form content is the comeback queen. ” “The idea was to create sleep as an editorial vertical, much like fitness or shelter,” Jeff Koyen (editor-in-chief during Van Winkle’s launch) told Back Channel. “I

How to Plan Your Video Marketing Strategy

Vidyard

In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. These are usually broad and, in most cases, shouldn’t be too product heavy at the top of the funnel.

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Web Wise on the Sales Side

Webbiquity

In the case of a remote sales team, you could substitute a video tour of your offices or use client case studies or video testimonials that reinforce your intended messaging.

6 Success Factors for Adopting Marketing Automation

Act-On

in formats such as newsletters, articles, infographics, listicles (as articles or infographics), white papers, eBooks, case studies, blogs, webcasts, webinars, advertorials, etc. In this case, you simply need patience. Are you getting ready to implement marketing automation?

Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands

Crimson Marketing

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests. For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical.

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Sales teams can be overwhelmed by the sheer volume of case studies, white papers, and other collateral. We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on.

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Why It’s Time to Rebuild Traditional Marketing Teams

Contently

Her role was dedicated to mid-funnel content , meaning she was responsible for creating case stories and case studies that showed leads how existing clients were getting value out of our software and services.

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

Watch this video case study to learn how R.M. Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automationBeing an American manufacturing company is no easy feat.

5 Ways to Win with Web Personalization

Modern B2B Marketing

I f all the reasons above aren’t compelling enough, let’s take a look at five web personalization use cases that will take your marketing to the next level: 1. Put on Your Vertical Lenses. For some B2B companies, vertical marketing is their bread and butter.

How To Create a Realistic ABM Content Marketing Plan

emedia

Segmentation by industry has been a common practice for ages for companies selling into multiple verticals. B2B marketers also use buying stage to shape content strategy – deploying different content types and offers to prospects at various points of the buying cycle, such as eBooks, other short written pieces, and infographics for top-of-funnel awareness, case studies for those near point of decision, etc. Case Example.

One Question to Ask When Selecting a B2B Marketing Agency

The Mx Group

There are many factors involved in finding the right B2B marketing agency, including overall capabilities, experience in your vertical market, chemistry, etc.

Optimize Your Content for Inbound Marketing: Part 2

Act-On

Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.

Successful SNS’s should be modeled on the college campus

Biznology

I believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. Communities that are too vertical tend to shoe horn the “general topics” conversations into hidden “off topic” eddies.

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[Ebook] 10 Steps for Lead-Generating Personalized Web Engagement

Modern B2B Marketing

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. Step 2: Choose Your Use Cases Wisely.

[INFOGRAPHIC] The Periodic Table of ABM Elements

bizible

These are things like blog articles, ebooks, and case studies. Now going vertically, starting with Attribution, the elements focus on ABM measurement technology.

The role of public relations in lead generation for B2B firms

NuSpark

Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. You must establish yourself as a thought leader in your vertical.

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

Until recently, this was the easiest—and, in many cases, the only way to judge. Which specific case study or video is generating more leads for you? Subject Matter: specific keyword, vertical, topic, etc.

View 42

How We Grew Inbound Traffic by 300% in 6 Months

Hubspot

Do joint webinars or case studies. These are new verticals with new types of customers that use your product in a slightly different way, or a complimentary way (when combined with another service). Write Compelling Case Studies.

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey.

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Value-Focused Content Marketing a Requirement

The ROI Guy

It’s Personal - Content personalization is important, with buyers wanting to see vendor content more personalized by business role (46%), by industry (42%) by vertical (33%) and by all of these in combination (31%).

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Generating ideas for your content marketing

Biznology

The more off-beat queries can lead you to create whole new categories of content designed to appeal to particular audience segments or industry verticals. Buyers further along the journey are probably on the lookout for case studies or white papers.

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section. Have Marketers Killed This B2B Golden Goose?

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