Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. Use Cases and Success Stories. Marketers have long pushed the belief that case studies are bottom-of-funnel content. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU. Influencer Input.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Litmus

JUNE 7, 2019

That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. Level: For Everyone. Get your ticket ?.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Hubspot

MARCH 17, 2015

You’ve read all the books, you’ve listened to all the top influencer podcasts, and you’ve analyzed case study upon case study. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.”

VALS 28

VALS Education Inbound Marketing Buy 28

Content Standard

OCTOBER 22, 2015

Building a case for content isn’t rocket science. Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Use case studies of past successes, whether external or in-house. Tips to Build Your Pitch. What is the value of these pain points?

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Content Marketing Institute

MARCH 29, 2018

For example, a chatbot might point one audience to a marketing case study and point another audience to a case study on user documentation. “Different industries or audiences can get served different chatbot responses … guided by the categories applied to the content chunks,” Noz says. Wanna build a bot?

Marketing AI 106

Marketing AI Conference Top of Funnel Enterprise Management 106