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Exploring the SEO vs. SEM vs. Content Marketing Relationship

ClearVoice

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. To figure out how to make SEO, SEM, and content marketing work together, you must first understand how each one works. What’s the difference between SEO and SEM?

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How to Increase PPC Sales by 150% [Case Study]

QuanticMind

However, after becoming fed up with inconsistent results, statistical analyst Ting Ding, Head of SEM Operations at Babbel, decided to try a new approach. However, despite making SEM marketing a priority, they were witnessing stagnant and inconsistent growth. The Path to Predictable and Scalable Growth.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Let’s get started.

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The Risks of Over-Reliance on Late-Stage Content

The Point

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. Another channel where a healthy content mix is vital is paid search (SEM).

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How to Break Through a Marketing Plateau with Machine Learning [Case Study]

QuanticMind

150% Increase in Revenue Contribution from SEM. If you’d like to learn more about how Peddle achieved these astonishing results with QuanticMind, you can grab the case study here and start leveraging the power of machine learning for yourself. 200% Revenue Growth from PPC. Wish You Could Emulate Peddle’s Success?

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. . • Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •

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Dental Matchmakers Lift Profits by 246% with AI-Powered Predictive SEM Solution

QuanticMind

The SEM team at 1-800-Dentist knew it was time for the latter. Especially when I first started, there were a lot of super-urgent questions,” recalls Kalle Tompros, senior SEM manager at 1-800-Dentist. The post Dental Matchmakers Lift Profits by 246% with AI-Powered Predictive SEM Solution appeared first on QuanticMind.

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