Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

Case Studies 108

Case Studies Case Study Studies Peer-to-peer 108

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. Here's a quick guide on how to write a killer case study. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.

Case Study 115

Case Study Case Studies Studies Top of Funnel 115

Ahrefs

NOVEMBER 9, 2022

organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started by just reviewing televisions. As of October 2022, the website drives approximately 9.5M It’s best known for its straight-to-the-point, … Read more ›

Case Study 114

Case Study Case Studies Studies Television marketing 114

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. Make it a habit to check your hashtags daily and review Twitter’s trending Hashtags as well.

Case Studies 105

Case Studies Case Study Twitter Studies 105

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Martech

AUGUST 22, 2023

Let’s review them now. They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Key takeaways So what can we learn from this case study?

Case Studies 78

Case Studies Case Study Studies Buy 78

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

SmartBug Media

JANUARY 21, 2020

More than 67 percent of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape, or form. A great case study can help solidify to your audience that you’ve been there and done that for similar types of organizations and would love to bring them in on the action.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. Many consumers will ask friends and family for recommendations or look up online reviews before doing business with a particular brand. Engage through storytelling.

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

Marketing Craftmanship

OCTOBER 14, 2014

The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). Wittreich website case studies' In “How to Buy /Sell Professional Services,” author Warren J. Wittreich explains the differences between extrinsic and intrinsic selling. I do…and I understand.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. Case Studies : These are the B2B equivalent of product reviews. with only a handful.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

NuSpark Consulting

MAY 4, 2023

Content consumers: Target users who have read or engaged with specific types of content on your website, such as blog posts, whitepapers, or case studies. The post A Review of Retargeting Strategies to Test first appeared on NuSpark Consulting. Much here- and many tactics to think about when planning retargeting campaigns.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Webbiquity

APRIL 19, 2022

Social proof is more than reviews and testimonials. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. Any Hubspot case study can serve as a great example to emulate.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. E-commerce Marketing - Case Studies . These statistics, strategies, and case studies will take your brand pretty far.

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews. How to get more reviews from customers.

Effectiveness 139

Effectiveness Marketing Management Case Studies Case Study 139

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Convert

NOVEMBER 2, 2022

Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories. Take a look at this case study to see how a tattoo aftercare brand increased their average user session duration by 76% by adding Viddy’s Floating Players on their PDPs. stars on them.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

ClearVoice

JANUARY 25, 2019

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. To create an exemplary case study, you need to clearly define expectations, determine key client-side contributors, and establish an approval process with your customer. headshots, company photos).

Case Study 77

Case Study Case Studies Template Studies 77

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Additionally, engagement marketing expands the field of review from “funnel specific” data points to true “full journey” insights. The post Marketing Change Catalysis | These Mini Case Studies Address Common Challenges appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Case Studies 90

Case Studies Case Study Studies Planning 90

Trade Press Services

OCTOBER 2, 2023

No matter what industry you are in, third-party validation and customer reviews are essential for building credibility and driving sales. B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. B2B businesses can benefit from reviews as well.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

BenchmarkONE

JULY 28, 2021

If we want to buy something, it’s not hard to look into the product first by searching online review sites, consumer ratings, and seeing what our favorite influencer thinks of the product first. . In fact, 91% of consumers read online reviews before purchasing a product. Case studies are great for bottom-of-the-funnel email campaigns.

Small Business Marketing 92

Small Business Marketing Business Top of Funnel Click Rate 92

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. . – Don’t know how to leave an iTunes review?

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

KoMarketing Associates

DECEMBER 27, 2017

New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered. This past year we decided to change that and released two new case studies on SEO-centric content marketing.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Online Marketing Institute

AUGUST 17, 2018

Then, it simply asked them to write unbiased reviews of its products. Their unbiased reviews got the attention of the readers and created the hype that lifted the image of the brand and contributed to its sales. The move proved successful for the brand and it saw an uptick in sales.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Moz

JUNE 29, 2020

A case study. The brand team was starting to review all on-site assets to ensure conformity to brand guidelines. We need to get out of the corner of “launching a campaign” and train our bosses and clients to ask questions like, “How can link building help here?” and “Is there a link building opportunity in this activity?”.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Webbiquity

JUNE 30, 2022

Provide case studies, testimonials, and reviews. While adding logos of well-known clients helps establish your brand credibility, using case studies, customer testimonials , and reviews further builds trust among your website users.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

ClearVoice

SEPTEMBER 17, 2020

The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process. To foster harmony during the content review process, it takes collaboration and empathy. The role of empathy in the content review process.

Process 110

Process Marketing Budget Creation SME Content 110

The Forward Observer

MARCH 1, 2024

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Don’t know how to leave an iTunes review? Social Media Strategy delivers a long-term solution for maximizing social media-led business development. . –

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Vision Edge Marketing

MAY 25, 2021

It’s helpful in the design phase to start by making a list of things you need and like and a list of things you don’t need and/or like, to visit spec and model homes, and review existing floor plans. How a Case Study Approach Supports Planning a Product Announcement. This is an excellent aspect to the case study approach.

Product 243

Product Paid Search Agency Planning Case Studies 243

Moz

JUNE 29, 2020

A case study. The brand team was starting to review all on-site assets to ensure conformity to brand guidelines. We need to get out of the corner of “launching a campaign” and train our bosses and clients to ask questions like, “How can link building help here?” and “Is there a link building opportunity in this activity?”.

Link Building 67

Link Building Case Studies Case Study Campaigns 67