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20 Ways to Generate ROI from a Corporate Blog


More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Publishing has historically relied on advertising, or sponsorships, to pay for content production.

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Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. Course Using Wiki. Enterprise Wiki. managing wiki growth. Twitter. using wiki in education. wiki adoption strategies. wiki pilot. Wiki tools. Wiki Uses. Start together - wiki with a purpose; 6.

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Trending Sources

Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business


Here are a few tried and true examples to help you make the most of your interactions on Twitter. In the example below, Yale Appliances is helping a Twitter user decide between GE and Electrolux ranges. A good company will find these happy customers on Twitter and thank them.

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One person can change the world. Thank you, Internet


While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Twitter is essential. In that case, create a page.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Democratise the tools of production â?£ Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s (beta).


Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. 10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. What percentage of Fortune 100 companies are on Twitter?

How to Write a Social Media Policy


Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Wikis. Twitter,, Jaiku, etc.). Twitter is a conversational platform, not a broadcasting medium.

Six degrees of separation in instant messaging | Emerging Technology Trends |

Buzz Marketing for Technology

This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time. ’&# And obviously, this study covered only users of Microsoft messenging system. “We present a study of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. Follow ZDNet on Twitter. See the latest entries on the Intel wiki >>.

5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Case studies and best practices. You will also see occasional posts about Wild Apricot product but we strive to be unbiased and helpful and focus on broader issues of interest to member-based, charitable and community organizations - so they can use web technology more efficiently. case studies.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. There is now a Product and Services tab that lets you feature everything about your company and what you sell. com , wiki.

Demandbase: A New Twist In The Lead Management Automation Market

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However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product?