Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

10 Tips to Make the Most of Case Studies in B2B Content

Content4Demand

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal.

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9 Ways to Use Customer Case Studies in Your Marketing

SmartBug Media

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him!

Successful Podcasts' Share Seven Qualities

ViewPoint

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content.

How Adobe Does Marketing: A Case Study

Single Grain

Related Marketing Case Studies: What Amazon’s Marketing Strategy Can Teach SMB Owners. We talk a lot about this on the Marketing School podcast. The post How Adobe Does Marketing: A Case Study appeared first on Single Grain.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

One of the highlights of my year in 2015 was being interviewed by Jay Baer for the Social Pros podcast. Annual Revenue in its First Year: Case Study in SaaS Growth appeared first on BuzzSumo. I have always admired the transparency of companies like Buffer and Moz.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset

Marketing Action

Recently, as I was writing a case study about the Greater Philadelphia Chamber of Commerce (GPCC), I started to wonder just how many case studies I’ve written over the years. Case studies are essentially detailed third-party testimonials, and that’s pretty powerful stuff.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer

Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer

Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study.

David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]

Crimson Marketing

Content that’s King: From David’s experience, videos of demos and customer case studies on Pluribus’ website are viewed more frequently than 1 or 2 page information sheet downloads. Marketing Technology Podcasts

Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

HubSpot’s marketing has been recognized with 20 different awards, and featured in over 25 different marketing or business books, as well as a Harvard Business School case study. Corporate Marketing Other Interesting Topics Podcasts

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Pernille explains that social media will not only drive value for brands, but also influence the present business action brands need to take, based on feedback from the marketplace. Digital Marketing Podcasts

Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

Sellers must establish unique personas for potential buyers, understand their pain points and business use cases, identify where and how they digest information, and then—connect, prioritize and nurture relationships with them. Demand Generation Podcasts

Best Supporting Roles in Interactive B2B Content

Content4Demand

Case Study Portfolios. Buyers love case studies, but they’re not likely to comb your site to dig up the customer examples you want them to see. Podcasts & Videos.

Content Hit List

Content4Demand

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Set up email triggers so that account reps when anyone reads case studies or watches product videos.

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Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

The post Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast] appeared first on. Marketing Technology Podcasts

6 Top Marketing Podcasts for B2B Marketers In 2020

Valasys

Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly.

Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

Paul shares a case study wherein Kraft combined online data with offline data to determine the real impact that video has on hotdog sales. Podcasts Product Marketing There is a lot of pressure on CMOs these days to have a big data strategy.

[ABM Case Study] Targeted Messaging and Better Measurement with LinkedIn + Terminus

Terminus

Garrett is also running LinkedIn tactics in support of other initiatives, such as events, high-converting content, and Zoot’s thought leadership podcast. This pilot case was created in close collaboration with sales, with the knowledge that existing content could be easily adapted to fit the customer’s specific pain points. We’re also seeing value in promoting our podcast, The Finance Frontier. But a great example of that is our podcast. Then there’s our podcast.

5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy)

Single Grain

These steps can help you get backlinks naturally: Publish a lot of surveys, studies, guides and tools. Best Examples of SaaS SEO Case Studies. How Will Anderson Uses Classic Inbound Marketing to Grow His SaaS Risk Management Business (podcast).

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Increase Response 400% with Low-Cost B2B Videos

LeadCrunch

I recently read a Hubspot case study about an experiment with B2B video. He has explored new ideas in his web series Chalk Talks , and he shared some of that wisdom with me on this podcast. You can listen to the entire podcast here. HubSpot had huge results in sales and prospecting. Their reps shot from a 1.5% conversion rate to 6% when using B2B video. That’s four times as many conversions as without.

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I listened to 100+ hours of podcasts about content marketing so you don’t have to

Parse.ly

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. Summary: Host Reid Hoffman (yes, that Reid Hoffman ) studies the story of Charity:Water’s founder and CEO, Scott Harrison. Summary: This podcast doesn’t waste any time.

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first.

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here. Case studies.

#FlipMyFunnel Podcast: How Reply Email Mining Helps Increase Sales

LeadGnome

Last week, I had the pleasure of joining Sangram Vajre on his #FlipMyFunnel Podcast , a daily podcast dedicated to helping B2B marketing, sales and customer success professionals become masters of their craft. Blog Account Based Intelligence Account Based Marketing LeadGnome Podcast

Best Marketing Podcasts, Reviewed for 2019

Leadspace

Whether this is reading blog posts, checking out case studies, or listening to podcasts, marketers constantly need to be digesting content and information about improving their own tactics and strategies for the companies with which they work. The Social Media Marketing Podcast.

Tech Blog Podcast: Why Email is the Future of Digital Advertising

Liveintent

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. Fast-forward to the 12:30 mark to hear this case study.). Listen to Episode #852 of The Tech Blog Writer Podcast for more great insights. The post Tech Blog Podcast: Why Email is the Future of Digital Advertising appeared first on LiveIntent Blog. martech People-based Podcast Publishers

Three Ways Hoarding Your Secret Sauce Hurts You

What Works - What Doesn't

In the past I’ve argued for the value of sharing more, rather than less, of your consulting smarts in your thought leadership content and case studies. For me, actual success stories and specific tips spur me to click through to the next video, podcast, or blog post.

Over Half of Marketing Content is Trash. Again.

What Works - What Doesn't

Most vendors can’t afford to create a big staff of journalistically-trained editors and writers to find good ideas and write (or film, or podcast) great content that describes them. Train someone on each account team on the whys and hows of getting good case studies.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

Case studies. Podcasts. Social Media Marketing AllTop American Idol amplification case studies content Content Marketing ebooks elements of b2b social media marketing success Field of Dreams infographics key influencers LinkedIn Groups presentations reports Twitter directories Twitter hashtags video viral video webinars white papers

Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. eMarketer.com reports that in August of 2006, 17 million people had listened to a podcast which is 70% more then the number of people who downloaded a podcast from April 2006.

What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)

Crimson Marketing

Gilad discusses how to leverage your website to build trust with buyers, and shares a case study demonstrating how Pampers validates their website content for this consideration. Digital Marketing Podcasts content marketing content strategy

Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands

Crimson Marketing

In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. Demand Generation Podcasts

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Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership

Crimson Marketing

Demand Generation Podcasts In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Buyers may not even know that you exist, and they certainly do not want to hear from your sales people!

Trust 210

Content Hit List

Content4Demand

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. 5 of the Best Marketing Podcasts in 2019 and How They Stay So Good.

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Mapping Your Content to the Buyer’s Journey in 15 minutes

Act-On

In this episode of the Rethink Podcast, we meet with Karrie Sundbom, senior manager for content marketing at Act-On. According to Sundbom, one of the first steps marketers should take is to study their buyer persona(s), and then educate themselves on both the content they already have and the content they may still need. Say your audit finds that you need more customer testimonial case studies.