Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

Successful Podcasts' Share Seven Qualities

ViewPoint

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content.

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him!

How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. cases, marketers planned to try to improve their.

Meant to be Read: Writing a Smart Case Study

Marketri

When it comes to marketing collateral, there are few — if any — assets I like more than the case study. If structured and written correctly, a case study is a relatively short, interesting and effective weapon in your arsenal (i.e.,

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

One of the highlights of my year in 2015 was being interviewed by Jay Baer for the Social Pros podcast. Annual Revenue in its First Year: Case Study in SaaS Growth appeared first on BuzzSumo. I have always admired the transparency of companies like Buffer and Moz.

Best Supporting Roles in Interactive B2B Content

Content4Demand

Case Study Portfolios. Buyers love case studies, but they’re not likely to comb your site to dig up the customer examples you want them to see. Podcasts & Videos.

[ABM Case Study] Targeted Messaging and Better Measurement with LinkedIn + Terminus

Terminus

Garrett is also running LinkedIn tactics in support of other initiatives, such as events, high-converting content, and Zoot’s thought leadership podcast. This pilot case was created in close collaboration with sales, with the knowledge that existing content could be easily adapted to fit the customer’s specific pain points. We’re also seeing value in promoting our podcast, The Finance Frontier. But a great example of that is our podcast. Then there’s our podcast.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer

Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer

Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study.

David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]

Crimson Marketing

Content that’s King: From David’s experience, videos of demos and customer case studies on Pluribus’ website are viewed more frequently than 1 or 2 page information sheet downloads. Marketing Technology Podcasts

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

HubSpot’s marketing has been recognized with 20 different awards, and featured in over 25 different marketing or business books, as well as a Harvard Business School case study. Corporate Marketing Other Interesting Topics Podcasts

Content Hit List

Content4Demand

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Set up email triggers so that account reps when anyone reads case studies or watches product videos.

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Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Pernille explains that social media will not only drive value for brands, but also influence the present business action brands need to take, based on feedback from the marketplace. Digital Marketing Podcasts

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first.

Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

Sellers must establish unique personas for potential buyers, understand their pain points and business use cases, identify where and how they digest information, and then—connect, prioritize and nurture relationships with them. Demand Generation Podcasts

Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

The post Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast] appeared first on. Marketing Technology Podcasts

Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

Paul shares a case study wherein Kraft combined online data with offline data to determine the real impact that video has on hotdog sales. Podcasts Product Marketing There is a lot of pressure on CMOs these days to have a big data strategy.

Tech Blog Podcast: Why Email is the Future of Digital Advertising

Liveintent

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. Fast-forward to the 12:30 mark to hear this case study.). Listen to Episode #852 of The Tech Blog Writer Podcast for more great insights. The post Tech Blog Podcast: Why Email is the Future of Digital Advertising appeared first on LiveIntent Blog. martech People-based Podcast Publishers

Best Marketing Podcasts, Reviewed for 2019

Leadspace

Whether this is reading blog posts, checking out case studies, or listening to podcasts, marketers constantly need to be digesting content and information about improving their own tactics and strategies for the companies with which they work. The Social Media Marketing Podcast.

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here. Case studies.

#FlipMyFunnel Podcast: How Reply Email Mining Helps Increase Sales

LeadGnome

Last week, I had the pleasure of joining Sangram Vajre on his #FlipMyFunnel Podcast , a daily podcast dedicated to helping B2B marketing, sales and customer success professionals become masters of their craft. Blog Account Based Intelligence Account Based Marketing LeadGnome Podcast

Over Half of Marketing Content is Trash. Again.

What Works - What Doesn't

Most vendors can’t afford to create a big staff of journalistically-trained editors and writers to find good ideas and write (or film, or podcast) great content that describes them. Train someone on each account team on the whys and hows of getting good case studies.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

Case studies. Podcasts. Social Media Marketing AllTop American Idol amplification case studies content Content Marketing ebooks elements of b2b social media marketing success Field of Dreams infographics key influencers LinkedIn Groups presentations reports Twitter directories Twitter hashtags video viral video webinars white papers

Best Marketing Podcasts, Reviewed for 2019

Reachforce

Whether this is reading blog posts, checking out case studies, or listening to podcasts, marketers constantly need to be digesting content and information about improving their own tactics and strategies for the companies with which they work.

Increase Response 400% with Low-Cost B2B Videos

LeadCrunch

I recently read a Hubspot case study about an experiment with B2B video. He has explored new ideas in his web series Chalk Talks , and he shared some of that wisdom with me on this podcast. You can listen to the entire podcast here. HubSpot had huge results in sales and prospecting. Their reps shot from a 1.5% conversion rate to 6% when using B2B video. That’s four times as many conversions as without.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. eMarketer.com reports that in August of 2006, 17 million people had listened to a podcast which is 70% more then the number of people who downloaded a podcast from April 2006.

Mapping Your Content to the Buyer’s Journey in 15 minutes

Act-On

In this episode of the Rethink Podcast, we meet with Karrie Sundbom, senior manager for content marketing at Act-On. According to Sundbom, one of the first steps marketers should take is to study their buyer persona(s), and then educate themselves on both the content they already have and the content they may still need. Say your audit finds that you need more customer testimonial case studies.

What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)

Crimson Marketing

Gilad discusses how to leverage your website to build trust with buyers, and shares a case study demonstrating how Pampers validates their website content for this consideration. Digital Marketing Podcasts content marketing content strategy

Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands

Crimson Marketing

In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. Demand Generation Podcasts

Build 210

Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership

Crimson Marketing

Demand Generation Podcasts In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Buyers may not even know that you exist, and they certainly do not want to hear from your sales people!

Trust 210

Content Hit List

Content4Demand

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. The Shiny New Objects Podcast: 5 Things I Learned from Unilever’s Richard Bowden.

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8 Getting Sales Enablement Right to Increase Results with Dave Brock, CEO of Partners in Excellence

B2B Lead Generation

Whether it’s case studies, whether it’s tools, whether it’s content relevant to where the person is towards the end of the buying journey, and those kinds of things. Inside Sales customer-centric empathetic marketing My Podcast sales development reps

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ExoBlog’s 10th anniversary – An interview with Lynda St-Arneault

Exo B2B

With what we found and reading a few case studies, we quickly realized that not only was there an interest in these blogs, but also that ExoB2B could contribute in its own way and benefit from it. Nor can we ignore the resurgence of podcasts.