Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of B2B personas and the complex journey of the B2B buyer is not only useful, it’s essential.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Launch Marketing

JUNE 15, 2022

Buyer personas drive many aspects of your organization but especially marketing. But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Here’s how to integrate buyer personas into your messaging, content and sales efforts for better results. Why is this important?

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

DealSignal

MARCH 16, 2018

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. To create effective campaigns, you first need to identify your target personas at a very granular level and measure your total audience (TAM). A solution so powerful, we can’t tell you the full story.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. Now THAT would be a case study.

Case Studies 139

Case Studies Case Study Social Media Studies 139

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. In this case study, you’ll learn how DealSignal’s dynamic Contact Data Platform has helped FloQast: 5x Audience coverage of their core buyer persona in target accounts. Read the case study.

Case Study 56

Case Study Case Studies Studies ROI 56

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Five9 also looks at individual personas among their customer base, using a similar process. My new book will share nine other cases, too.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

OCTOBER 15, 2015

Brand Persona – There are many personality traits that facilitate the bonding between young recruits and this religious cause – passion, ruthlessness, intense idealism, willingness to sacrifice all traditional moral values, and relentless pursuit of the great battles that would accompany the “End of Days,” the Islamic equivalent of Armageddon.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. Create persona profiles. Iterate and refine. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Envy

JULY 31, 2017

After solid footwork, such as keyword and persona research, Aqua published assets targeting DevOps. The result: Extensive organic promotion through inbound and paid channels leading to over 27% conversion rate and a decision to repurpose it further by creating a sibling eBook, targeting a second key persona, Security professionals.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

The Customer

MARCH 24, 2021

Customer Personas ? Whether you market to business executives or to consumers, for a complex, considered sale or for an emotionally-driven, fast-moving consumer good, personas cut through data overload and allow you and your team to focus on what matters most ? Personas answer critical business questions. about customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Case Studies Case Study 52

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. And don’t just keep case studies hidden.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. But just like buyer personas, they should be based on real data. Template for Building An Ideal Client Profile.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Trade Press Services

MARCH 25, 2024

In the B2B marketplace, where credibility and trust reign supreme, case studies are an invaluable marketing tool. Case studies are often overlooked opportunities for companies to establish themselves as trusted partners who deliver tangible results. DON’T neglect where case studies fall on the buyer’s journey.

Case Studies 99

Case Studies Case Study Studies Buyer Personas 99

Marketing Insider Group

JANUARY 12, 2021

In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! The study also looked at the goals of companies that use personalization, revealing that’s it’s typically long-term nurturing objectives they want to achieve. Persona-Based Personalization.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

The Point

SEPTEMBER 17, 2014

Design, build and launch separate email tracks for (4) unique buying personas. . • Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Launch Marketing

APRIL 19, 2023

These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Create Buyer Personas. Create well-researched buyer personas for each segment to help your teams focus on their needs. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Zoominfo

MARCH 4, 2021

Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers. Email marketing campaigns require more thought into the different personas and audiences your team is targeting.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events. Provide insights on nurturing engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

FEBRUARY 20, 2024

Build personas based on key roles using demographics and industry-specific attributes. The persona will point to the digital channels where this role will look to find answers related to work. The persona will point to the digital channels where this role will look to find answers related to work.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Marketing Insider Group

MARCH 24, 2021

Use customer personas to tailor your content to every segment in your audience. Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest?

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Oktopost

MARCH 4, 2024

It would help if you also looked into persona-based segmentation. You’re selling to organizations composed of, sometimes, thousands of employees, so a persona-based approach enables you to understand who the decision-makers you need to target are. You can go even deeper and establish buyer personas.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Sage Marketing

MARCH 8, 2022

Who’s your ideal buyer persona? So why is it so important for us marketing execs to understand the buyer persona and how do we break it down into pieces to really understand it? Buyer personas are a major component of any effective inbound marketing strategy. So how do you go about defining your buyer persona? .

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Sage Marketing

MARCH 8, 2022

Who’s your ideal buyer persona? So why is it so important for us marketing execs to understand the buyer persona and how do we break it down into pieces to really understand it? Buyer personas are a major component of any effective inbound marketing strategy. So how do you go about defining your buyer persona? .

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. In most other types of qualitative research, researchers start with a hypothesis and then conduct a study to test that hypothesis.

Research 102

Research Case Studies Case Study Skype 102

Atomic Reach

JULY 27, 2023

And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI. Establish benchmarks and set time Step 2: Build AI-informed Audience Personas In the next step, we help you build AI-informed personas aligned with your target audience.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Champion Communications

NOVEMBER 3, 2023

Map your personas locally: It sounds obvious, but it’s important not to assume that the buying group you are selling to will comprise the same decision-makers with the same pain points when you launch into a new region. Focus on credibility-building activities – market research and case studies are a great way to do this.

Marketing Strategy 62

Marketing Strategy Marketing & Strategy Business Case Study 62

Inbox Insight

OCTOBER 19, 2023

Understanding your buyer personas and using that knowledge to craft relevant campaigns is key to success. It generally includes gated content like whitepapers, eBooks, and case studies that require contact information to access. Having a strong demand gen strategy in place lays the groundwork for effective lead gen.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

SmartBug Media

JUNE 6, 2019

This is where buyer personas come into play. Why Buyer Personas Are Crucial in B2B. At SmartBug™, before we develop any content for clients, the first thing we do after our discovery calls is start talking to customers and prospects in order to develop buyer personas. Building Content for Personas.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

SnapApp

NOVEMBER 19, 2015

Taking a big leap into all things digital, Target has harnessed personalization to revitalize their connections with their buyer personas. Since new CEO Brian Cornell took the helm of our favorite red and white superstore, Target has revamped their approach to customer acquisition. With their #MadeforU campaign, Target hit the bullseye.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Heinz Marketing

JUNE 20, 2023

Building buyer personas that capture the challenges and motivations of your target customers can also serve as a reference for crafting personalized messages and offers. This may include blog posts, whitepapers, case studies, webinars, etc. that span various topics and stages of the funnel.

Webinar Metrics 101

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 101

ClearVoice

MARCH 27, 2023

Case studies are a vital part of many marketing campaigns, providing concrete examples of how your business helps users. When carefully crafted, a case study becomes a cornerstone of your decision-stage content marketing strategy—creating leads, deals, and conversions. What is a Case Study in Marketing?

Case Studies 98

Case Studies Case Study Top of Funnel Studies 98

SmartBug Media

SEPTEMBER 13, 2019

Buyer personas are an integral part of any inbound marketing strategy. But if you don’t clearly define personas in the development process or if you take on too much at once, you may end up with too many personas—making the most critical component of your marketing strategy more of a distraction than a helpful guiding point.

Advertising Agencies 63

Advertising Agencies Buyer Personas Top of Funnel Inbound Marketing 63