Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. It was all of these measures together that gave Ford the agility and capital to invest in ground-breaking projects such as the much-lauded Ford SYNC and MyFord Touch. Do these case studies relate to your business? Need some examples? Like this post?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

ClickZ

JANUARY 12, 2024

Imagine it as the first chapter of an engaging novel, where the story begins, intrigue is created, and the relationship with the reader—or in this case, the customer—starts to form. Fospha x TikTok On Monday 8 Jan 2024, TikTok introduced Fospha as one of the measurement partners.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Identifying the Right Customers for Case Studies.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Vision Edge Marketing

MARCH 23, 2021

Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. Select the right measures. Integrate these measures to report on performance using scorecards and dashboards. Competitiveness.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. The post 10 Inspiring Case Studies of Digital Transformation appeared first on Biznology. Like this post?

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. This kind of buyer isn’t ready to be handed over to a senior sales executive and should instead be nurtured, or so common wisdom dictates.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

The Point

JULY 30, 2020

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet. Make sure you can measure the blog’s contribution. For more comprehensive social media measurement, consider a solution like Oktopost.). The post 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand appeared first on The Point.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. E-commerce Marketing - Case Studies . These statistics, strategies, and case studies will take your brand pretty far.

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! Now golf handicap is basically a measure of a golfer’s potential.

Outgrow 85

Outgrow Case Study Case Studies Lead Ranking 85

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Get MarTech!

Outreach 127

Outreach Email Marketing Optimization Lead Ranking 127

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method.

Case Studies 92

Case Studies Case Study Studies Work Management 92

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. .” Other metrics need to be measured every month.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

LiveRamp

JANUARY 9, 2019

Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). The Power of People-Based Marketing and Measurement. digital and offline) or if the revenue attributed was in fact incremental.

Case Study 63

Case Study Case Studies ROAS Spending 63

Biznology

AUGUST 8, 2016

Only 41% are able to measure their social activities. The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Social media monitoring is the act of using a tool to listen and measure what is being said about a business or key topic on the internet.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

OutboundView

JANUARY 19, 2024

However, with only a small portion of the market actively seeking purchases, it’s important to consider alternative measures of success, such as the effectiveness of content shared, engagement in events, and quality of information collected. Redefining Success Metrics The traditional metric for SDR teams is the number of meetings set.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. Metrics and measurement may all be fine, but nothing marks your success like a happy customer. And there’s no better way of celebrating them than a good interactive case study. Higher Conversion Rate .

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Allocadia

APRIL 2, 2019

We didn’t know which marketing tactics were performing most efficiently,” said West, because measurement was a huge challenge. They didn’t have a fair way to measure pipeline contribution, which led to a lack of confidence in ROI measurements. Spreadsheet Nightmares. They started with the investment side of the equation.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. In this article, we explore seven essential ways to measure the impact of content in your ABM strategy. Click-through rates (CTR). Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. In this article, we explore seven essential ways to measure the impact of content in your ABM strategy. Click-through rates (CTR). Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

Case Study 120

Case Study Case Studies Studies Storytelling 120

Digilant

MAY 7, 2019

A huge advantage in incorporating more digital advertising for CPG brands, is the ability to better target consumers and measure the success of the campaign on both upper and lower funnel KPI’s. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. The Recalcitrant Social Media Cheerleader.

Case Studies 141

Case Studies Case Study Social Media Studies 141

SalesGrape

OCTOBER 6, 2023

However, measuring the success of these efforts can be challenging without the right key performance indicators (KPIs) and metrics in place. The Importance of Measuring Success Before diving into specific KPIs and metrics for medical device telemarketing lead generation, it’s essential to understand why measuring success is important.

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Generation 52

Choozle

NOVEMBER 12, 2018

As part of a larger, more well-rounded marketing plan, the team at Choozle uses its own proprietary technology to test, run, and measure success with its programmatic display campaigns across the U.S. The post Case study: Choozle’s advertising strategies appeared first on Choozle: Digital Advertising Made Easy.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

DealSignal

MARCH 16, 2018

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. To create effective campaigns, you first need to identify your target personas at a very granular level and measure your total audience (TAM). A solution so powerful, we can’t tell you the full story.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Due to her team’s focus on connecting program costs and measures of success to revenue outcomes, she is confidently sharing Marketing’s value today and her plans to scale as the organization pursues an ambitious plan for next year.”. This year, evidence is on her side. True engagement marketing provides exponentially increasing data points.

Case Studies 90

Case Studies Case Study Studies Planning 90

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Yet this situation presents a dilemma: you know a technical case study now won't be as strong as it will be in a few months, after the technology solution has been fully implemented. A few sentences or 1-2 paragraphs may be enough to convey the customer's satisfaction for now.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Yet this situation presents a dilemma: you know a technical case study now won't be as strong as it will be in a few months, after the technology solution has been fully implemented. A few sentences or 1-2 paragraphs may be enough to convey the customer's satisfaction for now.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. An SEO sprint consists of five steps: Strategy Data Insights Execution Measurement. I’ll dig into each of these steps in the case study below. The DriveSafe case study. Measurement.

Case Studies 73

Case Studies Case Study Studies SEO 73

Porch Group Media

DECEMBER 6, 2022

Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. In the second case study, one of the things that I think is really important is that a lot of times when people are evaluating the results of a mover program, they compare movers to other marketing programs that they’re running.

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

ClearVoice

JULY 17, 2023

In this article, we walk you through how to measure content marketing success in the financial industry. The Importance of Measuring Content Marketing Success in Finance Semrush found a link between success and measuring content marketing performance. Otherwise, you’ll get a lot of noise (read: irrelevant metrics).

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52