Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

To do this the sales team first looked at available AT&T solutions that were best suited to the customer’s vertical market. To do this, we settled on leveraging two social sites that customers most likely frequented: Twitter and LinkedIn. By Sander Biehn, {grow} Community Member.

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate. Clients that have seen the best results are going to make the strongest case studies.

Trending Sources

Case Study: Using influencers to quickly build an audience for your content

grow - Practical Marketing Solutions

In most cases I was trading one kind of insanity for another. I conducted a study to confirm that indeed, paperwork was the biggest problem … and I also identified a host of other needs like HR management and job planning. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble.

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. LinkedIn connections. LinkedIn connections. LinkedIn connections.

Smart Salespeople: Power Network Map

Your Sales Management Guru

2) Bing/Google/LinkedIn/Jigsaw/Facebook search that person’s business relationships, personal involvements, and identify as much information as you can find. Do they fit your vertical focus? Do you have existing Case Studies that fit their need?

Optimize Your Content for Inbound Marketing: Part 2

Act-On

Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Secondarily, Slideshare, Pinterest, LinkedIn, and even a photo site like Flickr might provide legitimate platforms for rich content, depending on the nature of your business. Ryan Handley also focuses on marketing but is carving a niche in a vertical — insurance.

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[Ebook] 10 Steps for Lead-Generating Personalized Web Engagement

Modern B2B Marketing

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. Step 2: Choose Your Use Cases Wisely.

Which Social Network Should You Advertise On?

Hubspot

1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. You can view the MarketShare case study here.

Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”

Content Standard

Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn. Your content strategy should be unique to the buyers in your verticals and geographies.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

And, in this case, “more isn’t merrier”. Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Vertical Measures | Paid Media Supervisor. . .

How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence

Terminus

So, 6sense and Terminus made up the core elements of our martech stack, and combined with Marketo, Salesforce, LinkedIn, and InsideSales.com , we had a comprehensive ABM tech stack. What are some of Panasas’ other account-based marketing use cases?

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Write articles for the different types of customers that are relevant for each of your vertical markets 8.

Tips 62

Amazing Account Based Marketing Tactics for Your Entire Funnel

Vidyard

For example, one of the verticals in enterprise we go after when we have target accounts is higher education. Once they’re into the evaluation stage we serve up case studies – PDFs and videos.

5 Lead Generating B2B Website Trends

Hinge Marketing

The responsive version of the site also stacks the blog posts vertically so that scrolling is natural and doesn’t require mobile users to zoom in or scroll horizontally. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

That’s the case today primarily because incremental gains are harder to achieve.”

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site." LinkedIn has recently made quite a few changes to their social media platform, benefiting businesses and users alike.

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” You can always have a link to your LinkedIn profile to get the essential but boring details out of the way.

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

Shortly after Tiger comes out, 0.0001% of webmasters worldwide will scream bloody murder, and at least three case studies will come out claiming Tiger actually affected 47% of the web.

SEO 43

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

White papers and case studies become quickly outdated. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Is Your B2B Marketing a Tactical Hodge Podge?

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. Got the following error pop-up from a security app deep in the… Read more… Roger Warner | December 21st, 2007 | no comments LinkedIn: Facebook for ugly people?

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10 Data Points You Need to Convert More Customers

Hubspot

Plop these leads into lead nurturing campaigns that offer vertical content and information related only to the industry in which they work. Social Media Intel: Is this lead present on social media sites such as Facebook, Twitter, and LinkedIn?

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

5 Easy Ways to Improve Your Page Rank via LinkedIn by VibeLog. In this brief but useful post, Jessica Nielsen explains five ways, such as crafting a relevant “professional headline,&# to use LinkedIn to improve your company site’s Pagerank. Top 100+ Link Building Resources by Vertical Measures Blog. Case Study: I Listened to Google and I Failed by Graywolf’s SEO Blog. Share this on LinkedIn.

Developing a Social Media Plan For Your Indirect Channel

Computer Market Research

Who is following you on Facebook, Google Plus, Twitter, LinkedIn, and so forth? Providing information on a case study where are partner surpassed their quarters’ sales goal as a result of accreditation is enough motivation to drive partners to receive proper training.

5 Marketing Automation Email Tips

Anything Goes Marketing

In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”.

How to Build New Revenue in Your Account Base

LeanData

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. com, community, LinkedIn, Twitter, and other social activity) to help you determine where your target audience spends time online. Plan marketing initiatives around horizontal role and vertical industry content programs.

How to Build New Revenue in Your Account Base

LeanData

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. com, community, LinkedIn, Twitter, and other social activity) to help you determine where your target audience spends time online. Plan marketing initiatives around horizontal role and vertical industry content programs.

How to Build New Revenue in Your Account Base

LeanData

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. com, community, LinkedIn, Twitter, and other social activity) to help you determine where your target audience spends time online. Plan marketing initiatives around horizontal role and vertical industry content programs.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

According to a study done by Professor John A. We are all used to seeing case studies and they are powerful marketing content.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials.