Hubspot

OCTOBER 11, 2019

Do they have the company size, location, and vertical of all their prospects or clients? Collecting customer stories is also helpful for creating case studies and testimonials for your sales reps. Your reps can use these stories to earn trust with their prospects and validate your product or service.

Work Management 87

Work Management Burn Rate Business Sales Cycle 87

Anything Goes Marketing

JANUARY 26, 2010

In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn. The heading or title.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Terminus

APRIL 27, 2017

So, 6sense and Terminus made up the core elements of our martech stack, and combined with Marketo, Salesforce, LinkedIn, and InsideSales.com , we had a comprehensive ABM tech stack. I set up always-on air-cover campaigns in Terminus for branding and awareness in each of our verticals. So that’s how we are enabling inside sales.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Strategic-IC

SEPTEMBER 23, 2020

Linkedin is the obvious choice here but there are other media platforms that are worth looking at. Share a case study? So feel free to remarket to this visitor but also review the Account, build out the decision making unit and remarket to the Account in a more strategic way using LinkedIn or other remarketing platforms.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Strategic-IC

SEPTEMBER 23, 2020

LinkedIn is the obvious choice here but there are other media platforms that are worth looking at. Share a case study? So feel free to remarket to this visitor but also review the Account, build out the decision making unit and remarket to the Account in a more strategic way using LinkedIn or other remarketing platforms.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

Convert

FEBRUARY 22, 2022

There’s more to a learning repository than just company-wide access and time-saving though: Learnings are the core principle of building meaningful and effective products, and the only way to collect meaningful & validated learnings is by running experiments and collecting all those learnings in a central repository.

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

accelerate agency

FEBRUARY 12, 2023

That’s a valid question. They may have learned about say, VoIP, through a LinkedIn contact or an in-person conversation with a colleague. Then, also include the verticals or fields to which they’re most likely to belong. Grasping search intent, as well as the search terms used, therefore, is critical.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

ConvertKit

APRIL 2, 2021

He did the standard activities to promote his newsletter: send an email, then repost across Facebook, LinkedIn, and Twitter with a simple link drop, but that was it. Because you’re not going to be able to do Snapchat stories for five followers if you’re doing it for the validation. You’ve got to enjoy doing it.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

LeanData

JULY 15, 2014

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. Plan marketing initiatives around horizontal role and vertical industry content programs.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. Plan marketing initiatives around horizontal role and vertical industry content programs.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. Plan marketing initiatives around horizontal role and vertical industry content programs.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

accelerate agency

JANUARY 10, 2021

That’s a valid question. They may have learned about say, VoIP, through a LinkedIn contact or an in-person conversation with a colleague. Then, also include the verticals or fields to which they’re most likely to belong. . Grasping search intent, as well as the search terms used, therefore, is critical. .

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

That’s a valid question. They may have learned about say, VoIP, through a LinkedIn contact or an in-person conversation with a colleague. Then, also include the verticals or fields to which they’re most likely to belong. . Grasping search intent, as well as the search terms used, therefore, is critical. .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Convert

AUGUST 17, 2022

You can benefit from their expertise and experience in working with customers across industries and verticals to run more robust experiments. Now is the time to stop making random changes and leverage testing as a validated way of aligning experiences with what potential buyers want.

Work Management 59

Work Management Enterprise Management Marketing Management Budget Programs 59

B2B Digital Marketer

MAY 6, 2021

Stacey’s LinkedIn: [link]. So they’re kind of taking somebody on this transformation journey and with no proof points or case studies or real life examples, people are just left wondering, you know, is this really true? Episode Links and Resources. Stacey’s website: [link]. Episode Transcript.

Work Management 52

Work Management Planning Marketing Management Marketing Budget 52

Marketing Graham

FEBRUARY 9, 2021

Content about your customers is Vertical Content , content about your customer’s customers is Horizontal Content. Whatever method you use, make sure the results are valid. Just because a blog article was written a year ago does not necessarily mean the views and opinions are less valid. Both reports are valuable.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 52

Convert

MARCH 21, 2023

You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. It’s designed to help you with usability testing, customer support, bug fixing, and campaign validation. That’s why you need to know what’s going on from your user’s point of view.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Online Marketing Institute

JUNE 22, 2009

They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. B2B marketing is bad communication. Great campaigns and creative.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

JULY 7, 2017

Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Vertical Measures | Paid Media Supervisor. . . Vertical Measures | Paid Media Supervisor. . . Interactive Quiz Case Study.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Webbiquity

JUNE 4, 2013

In this must-read case study for any site hit by Panda, Glenn Gabe explains how even a large, mature, well-respected website with a stellar link profile can get hit with Panda penalties, what caused this to happen, and the single most important thing that needed to be done to regain ranking and traffic.

Paid Content 100

Paid Content Tactics SEO Tips 100

KoMarketing Associates

JULY 18, 2019

The questions that you ask during the research stage is where you validate the channels that your audience is spending time on, and then you can move into the rethink phase.” Instead of asking my what I think about (insert buzz term), I’m going to answer “why not pull your own data so I can give you a real answer in your actual vertical?”

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28