Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. Invest in case studies.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Pam Didner

SEPTEMBER 13, 2022

Vertical segments. It’s important not just to buckle down on content creation or case studies. Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). Product names. Target audiences.

ROI 91

ROI Effectiveness Planning Content Marketing 91

nDash

JUNE 22, 2022

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. Take a look at my portfolio and connect with me on LinkedIn. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. Anna Cottrell. Hi I’m Anna! Curious about working together?

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Martech Advisor

MARCH 9, 2020

Use LinkedIn. One of the simplest, yet most effective ways to determine whether a company is AI-based, is to use LinkedIn as a research tool. I’ve seen countless companies that define themselves as technology-driven or AI-based, but all of their employees on LinkedIn are account managers or in business development.

Advertisements 107

Advertisements Advertising Paid Search Agency Companies 107

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. In this case, specific newsletters are those that bring the most value to your career or business goals. Now, what exactly do you do when you open a newsletter to study? We’re smart about these things because of what we study. Dig in deeply. Are there research papers included?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Terminus

OCTOBER 29, 2021

Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts (TOPO) In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV).

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

The ABM Agency

APRIL 10, 2023

You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects. LinkedIn), it is necessary to pinpoint those who are likely in charge of making buying choices about your services/goods inside these companies. Use personalization tokens (e.g.,

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Case study. Case studies.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

ClearVoice

SEPTEMBER 8, 2021

For a quality Pin, creators should have the following: A compelling vertical image. Compared to other platforms, a tweet can last on average 15-30 minutes, a Facebook post 90-minutes up to 6 hours, while LinkedIn and an Instagram post can retain their shelf-life for an average of 24 hours. Brand-building Pinterest case study.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Launch Marketing

FEBRUARY 26, 2020

A pro tip to get the reporting thrown in: in exchange for reporting, offer to be available for a case study after the engagement (or if the engagement is on-going, 6 months in). It may seem obvious and it may seem basic, but be sure you understand what your marketing team is saying when they talk about campaigns.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Work Management 62

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality. Get MarTech!

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

Hubspot

JUNE 29, 2020

But if I were to pick one, I'd go with LinkedIn. Well, first, LinkedIn is an amazing platform to use for brand awareness. Second, LinkedIn's Business Solutions are expansive. That's where my third reason for loving LinkedIn comes in: case studies. Want to learn more about LinkedIn Ads ?

Case Studies 101

Case Studies Case Study Paid Search Agency Linkedin 101

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Leading organizations, including Oracle, Microsoft, Salesforce, LinkedIn and Adobe have embraced ABM as a strategic approach to B2B marketing. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Leading organizations, including Oracle, Microsoft, Salesforce, LinkedIn and Adobe have embraced ABM as a strategic approach to B2B marketing. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Inbox Insight

FEBRUARY 3, 2021

The awards have been divided into 8 categories, covering 4 key verticals. This resource brings to life the value of ABM through real-life case studies and expert opinion from contributing partners. Brand Award Categories include: Best IT Content Best Marketing Content Best HR Content Best Management Content. HelloSign.

B2B Thought Leadership 52

B2B Thought Leadership Content Account Based Marketing ABM 52

Pam Didner

NOVEMBER 5, 2020

Case studies. For example, the number of employees, annual revenue, industry vertical, and a number of branch offices. If your solution has strong use cases in healthcare, then you would want to apply the industry filter to narrow down your efforts to organizations in that vertical. Product pages on the website.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality. Get MarTech!

Marketing AI 86

Marketing AI Advertising Agencies Planning Broadcasting 86

Oktopost

APRIL 9, 2019

These campaigns might be categorized by vertical market, buyer persona , product, or any number of other considerations. Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. By Matt Heinz , President of Heinz Marketing. Check them out.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Content4Demand

MAY 17, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Study: B2B Marketers Underestimate the Power of Thought Leadership. Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.

B2B Thought Leadership 50

B2B Thought Leadership Thought Leadership Content Word of Mouth 50

Strategic-IC

JUNE 4, 2018

We review three inbound case studies as an example of what can be achieved. Here are three brief case studies demonstrating inbound success: 1. Read the full case study: 2. Read the full case study: 3. What results can you expect from an inbound marketing campaign? Why Inbound Marketing?

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Hubspot

AUGUST 21, 2023

Identify 2-3 verticals. For example, maybe your verticals are hospitality and retail. Once you've figured out which verticals to target, you're ready for step 2. It should now be much easier to find specific companies or people who could use your product or service, especially when using a tool like LinkedIn.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Now that its marketing toolbox contained validation of the senior partner’s intellectual capital in a leading vertical trade magazine, the firm leveraged the value of that exposure.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Conversica

OCTOBER 10, 2018

Reddy is a recognized expert in natural language processing (NLP) and computational linguistics who has designed, developed and contributed to dozens of NLP systems used in production in a wide array of use cases and industry verticals, from healthcare, business intelligence, and life sciences to legal and ecommerce. sara@bospar.com.

Marketing AI 40

Marketing AI Conference Peer-to-peer Gartner 40

Allocadia

MARCH 30, 2021

They were looking for a one-stop solution to address: Marketing budget management – they have hundreds of campaigns cutting across verticals in their global marketing organization going live each year. At present, every dollar spent on LinkedIn campaigns is automatically written into Allocadia and the PR/PO is updated.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

BenchmarkONE

DECEMBER 8, 2021

Spotify’s Discover Weekly playlist is another great case study on how to marry user needs with automation. Some platforms available in the market have data management and CRM pipelines built into them with the aim to encourage integration and agile project management across verticals like sales, customer support, and marketing. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

SmartBug Media

NOVEMBER 10, 2021

There are hundreds of manufacturing niches and verticals depending on the type of manufacturing they do and the markets they serve (e.g., Here are some examples of collateral you should have ready for the traffic coming to your website: Case studies. A niche is focused on a specific area of a larger market. White papers.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

RebelMouse

MARCH 27, 2019

We help you keep up with Google, Twitter, Facebook, Instagram, LinkedIn, e-commerce, etc. Case Studies for Every Vertical RebelMouse just works. The Always-Modern Platform Unlike WordPress and custom CMS solutions, RebelMouse continuously iterates in the cloud for you. The only way to stay modern at scale.

CMS Development 41

CMS Development Paid Search Agency Enterprise Management Work Management 41

Hubspot

OCTOBER 24, 2023

Read up on the company you’re interviewing for and take the time to carefully understand their product or service, especially if you’ve not worked in the industry/vertical before. For example, if you’re talking about your content strategy skillset, highlight 1-2 case studies where you executed a content strategy and produced positive ROI.

Tips 60

Tips Impressions Positioning Practices 60

The ABM Agency

APRIL 21, 2023

You can gather this information through various sources such as LinkedIn profiles, company websites, industry reports or even AI-powered lead scoring tools. You can use various tools like ZoomInfo, DiscoverOrg , or LinkedIn Sales Navigator to find companies matching these characteristics. healthcare vs manufacturing).

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Strategic-IC

JULY 28, 2021

Industry (or sub-industry)/vertical with some ‘light touch’ personalization at account-level. According to LinkedIn , 42% of organizations struggle to personalize at scale for target accounts. Explore the themes further by creating relevant use cases, case studies, playbooks, etc. ABM program type: One-to-few.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Computer Market Research

JUNE 11, 2014

Who is following you on Facebook, Google Plus, Twitter, LinkedIn, and so forth? Providing information on a case study where are partner surpassed their quarters’ sales goal as a result of accreditation is enough motivation to drive partners to receive proper training. Provide Training. Synchronized Partner Marketing.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Hubspot

OCTOBER 11, 2019

Do they have the company size, location, and vertical of all their prospects or clients? According to a recent Gallup study of nearly 7,500 full-time employees, 23% of employees reported feeling burned out at work very often or always, and an additional 44% reported feeling burned out sometimes. Avoid burnout.

Work Management 87

Work Management Burn Rate Business Sales Cycle 87

Directive Agency

FEBRUARY 22, 2019

DiscoverOrg – Has depth of data for verticals, locations, and contacts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45