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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision , a free online content marketing kit. .

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How to Deal with Brand Controversy on Social Media

Convince & Convert

Janice Person, Monsanto @JPlovesCOTTON. Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. If it was a person, was it intentional? Holy Social!

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. ad spending is in Internet. That means money is being sent to TV, newspapers, magazines, outdoor, and even radio advertising before it’s getting spent on Internet advertising. of global ad expenditures. via MediaPost.

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Confessions of a Google Spammer

Hubspot

I never wanted to spam the Internet. 11:00am: BS on Skype with some SEO spammer buddies for a bit. 9:00pm: Check in on Skype, BS online, read books. 11:00am: BS on Skype with some SEO spammer buddies for a bit. 9:00pm: Check in on Skype, BS online, read books. What does spamming the Internet provide for society?

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Top 10 Marketing Techniques for Professional Services

Hinge Marketing

Major offline examples include trade shows, networking and in-person speaking engagements. Today the Internet allows these ideas to reach a wider audience through webinars and blogs. You can “meet” the people you’re working with, get a glimpse of their world and give them a more personal impression.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

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How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

But even in that case, you still need to make sure the marketer can at least grasp the basic concepts of your industry and become fluent enough to be a solid interviewer and journalist for your industry. Truthfully, I don’t look at potential job candidates' resumes much except to grab that person's name so I can type it into Google.

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