Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. However, knowing which tool is ideal for your business is difficult. These tools come in various forms and serve different purposes, according to the needs and preferences of businesses.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Hubspot

FEBRUARY 9, 2021

According to HubSpot Sales Manager Korina Ortiz , sales professionals need to avoid holding onto outdated positioning statements in 2021. Many companies aren’t really looking for a 'deal' — they’re looking to choose the right solution to help them both survive this period and future-proof their business.". Cold Calling. The "Drop-In".

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

SmartBug Media

APRIL 4, 2022

ZoomInfo can provide business details such as email addresses, phone numbers, company types, addresses, EINs, and more. ZoomInfo also integrates with the marketing and sales resources that you already use, such as HubSpot, Google Chrome, and Salesforce. Read the full case study. Read the full case study on its website.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Hubspot

MARCH 23, 2017

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software.

Hubspot 77

Hubspot Conversion Work Management Marketing Management 77

SmartBug Media

SEPTEMBER 18, 2020

But with hundreds of SaaS marketing agencies out there to pick from, how can you make sure you’re choosing the best partner to help drive leads for your business? Do they have any case studies available? As you start looking at agencies to partner with, it’s important to understand the types of clients they have worked with.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

Directive Agency

JULY 31, 2023

Key Elements of Successful B2B Marketing Campaigns When looking for the best B2B (business-to-business) marketing campaigns, there are a few key points to keep in mind that separate the nine examples below from the rest. Are you targeting small businesses? Hubspot does this with its “Make My Persona” content.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Adobe Experience Cloud Blog

JANUARY 22, 2020

For businesses with limited budgets, this is a daunting reality. People are busy. If we’re really going after the small to midsize markets, that content and what we’re going to provide will be different than what we’re aiming at the enterprise.”. Everyone is busy. From radio, we saw the advent of podcasts.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Lake One

SEPTEMBER 13, 2022

How you decide to send the message to them that your startup or business solves the need they’re looking for makes the difference. HubSpot presented the inbound marketing concept , which attracts customers by creating personal experiences. Customer Testimonials – Honest feedback helps your business grow.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing Strategy 70

EveryoneSocial

SEPTEMBER 28, 2021

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. It happens more often than you may realize.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Hubspot

FEBRUARY 18, 2020

Ten years ago, businesses won because they sold a product 10 times better than the competition. Today, businesses win and lose because of their customer experience. Yet many of us only focus on a small part of the customer journey. Today's businesses need marketing strategies that support the entire customer lifecycle.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Hubspot

MARCH 14, 2016

Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions. 15 Case Studies That Prove Word Choice Matters for Conversions. To do this, they experimented with a new headline that read: “How to Make a $1,000 a Month Business." Still not convinced?

Case Studies 28

Case Studies Case Study Studies Urgency Marketing 28

Lake One

OCTOBER 26, 2023

So, where does business-to-business (B2B) advertising fit into this strategy? If your goal is only to service a handful of major clients, then it would seem to diminish the function of advertising, especially if you have a small group of accounts you’re trying to impact.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Hubspot

APRIL 19, 2021

But if I had a small business, I would have just gotten one. Now, small- and mid-size businesses (SMBs) can reach the platform's 92 million ad-supported viewers without dishing out thousands of dollars. To access the platform as a beta user, you must first submit an RSVP form with information on your business.

Paid Search Agency 101

Paid Search Agency Budget Programs Work Management Marketing Management 101

Zoominfo

DECEMBER 19, 2018

Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Capterra is a free online service to help businesses find the software they need.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. HubSpot’s Marketing Blog. Hubspot is a large brand with one of the best newsletters on the market. The newsletter provides lots of innovative information and strategies to help you build a better content marketing business.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. These are specific and entice only a small number of searchers.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

ClearVoice

FEBRUARY 21, 2024

Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. Map out a content calendar: Develop a detailed content calendar that aligns with key business events, seasonal trends, and customer lifecycle stages. And it’s quite a strenuous and consistent challenge.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Belkins

JULY 21, 2020

Google has been changing its approach, pushing people away from websites and injecting more relevance to Google My Business accounts. Make sure that you get your Google postcard sent to your retail address and have a Google My Business listing. Many businesses still fail to make sure their websites are fully compatible with gadgets.

CMS Development 95

CMS Development Ideal Customer Profiles Enterprise Management Work Management 95

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

MARCH 14, 2018

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. Even a business whitepaper can serve a variety of uses and audiences -- some more product-focused than others. What Is a Whitepaper?

FAQ 99

FAQ Case Studies Case Study Comparison 99

Hubspot

SEPTEMBER 17, 2020

At HubSpot's department-wide marketing team meetings, for instance, we often host customer panels. Additionally, Amanda Whyte, HubSpot's Director of Voice of the Customer, says, "Customer panels are such an important way for feedback to be heard, especially for teams that are non-customer facing in their day-to-day job responsibilities.".

Enterprise Management 99

Enterprise Management Planning Work Management Marketing Management 99

Golden Spiral

DECEMBER 11, 2020

During COVID, Lessonly has seen a boost from those who love their solution and has garnered even more business because of leveraging the voice of their raving fans. Case Studies. That means detailed case studies that support a desirable outcome with real data. Trust Icons. Audit your content and copy.

ROI 62

ROI Marketing Analytics Tools Work Management Case Study 62

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Business email address Subscribe Processing. Why is AI okay sometimes but not others?

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

Hubspot

JANUARY 27, 2020

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Our team at HubSpot places a huge value on learning, and not just on reporting our wins week-over-week. Embrace Transparency.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. It influences their perceptions and feelings about your business.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Pam Didner

OCTOBER 7, 2020

You should also regularly check HubSpot’s blog for information on everything from social media marketing to PPC strategy! Whether you are starting a new business or running an old one, the use of tools required in digital marketing is very important. Create Your Brand . Use Supporting Tools . Have a Great Website.

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

The Mx Group

SEPTEMBER 11, 2018

Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect. Businesses that implement a content management plan experience more benefits. CMI and MarketingProfs ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Hubspot

JUNE 4, 2019

Name, business name, email address, job title, and industry are just a few things these landing pages seek to earn. they downloaded two case studies) you should be able to ask for more information to help qualify and direct them. Image source: HubSpot. Image source: Dropbox Business. Image source: HubSpot.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Lake One

SEPTEMBER 1, 2020

Social media for SaaS is a great tool to use to: Drive traffic to your website Create brand awareness Display product demo and update videos Offer tips in simple formats Share quotes, case studies and shoutouts Showcase your culture and recruit employees Share quality content that provides value to your customers . Keep it Fun.

Social Media 52

Social Media Examples Media B2B Thought Leadership 52

ClearVoice

AUGUST 17, 2020

Let’s be candid and recognize it’s not uncommon for small-to-medium-size businesses and boutique agencies to collaborate with creatives on contract to supplement in-house content marketing efforts. No marketing task is too big or too small around here. Challenges solved: 3 teamlancing case study highlights.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

SmartBug Media

APRIL 9, 2019

After years of flying by the seat of your pants, your business has finally gained some stability, which means one thing: It’s time to focus on growth. According to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 Do people immediately understand my business when they enter the website?

Marketing Analytics Tools 69

Marketing Analytics Tools Paid Search Agency Inbound Marketing User-Generated Content 69

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Yet, we know of marketers who ace it and scale their businesses to new heights! Have a look at this case study on how Leads.ph Discover pricing plans crafted for solo creators and businesses, here.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

SmartBug Media

MAY 30, 2023

Instead, formulate an action plan to address the problem of why visitors aren’t turning into customers with these fast tips for busy marketers. Source: HubSpot Let’s be honest—does any marketer really know what that means? You wouldn’t be wrong, and you’d be in great company— Neil Patel makes a great case for this.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Hubspot

MAY 17, 2010

Small business owners are discovering that social media marketing is quickly becoming an important method for driving business growth. At the end of the day, the million-dollar question is: Can social media help small business owners make more money? How can blogs drive small business leads?

Small Business Marketing 28

Small Business Marketing Social Media Generation Media 28