11 inspiring case studies of digital transformation


Here are 11 inspiring case studies of digital transformation. FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. Do these case studies relate to your business?

What is a Q&A Case Study? And Why is it Great for B2B Marketing?


This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. An engaging case study makes people say, “if it worked for them, it can work for me.”

Why Case Studies are a Necessity for B2B

KoMarketing Associates

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs.

ISSA MarketMuse Case Study


Discover how ISSA used MarketMuse to transform their blog to generate revenue, build a high-quality audience, improve organic traffic, conversion rates, and engagement rates. The post ISSA MarketMuse Case Study appeared first on MarketMuse. Resource Center Studies

Lead Generation Companies: How to Pick a Right One

Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110. generation company? Now I am not saying that all lead generation. outsource your lead generation. outsourcing your lead generation, but to. lead generation to them.

Case Studies


emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources

Tech Stack Success: 3 Real-World Case Studies


With the amount of marketing you're doing utilizing every possible avenue of digital, you need marketing technology that is going to help you generate leads, nurture them and lead them through the sales pipeline, and close those leads.all while keeping your data clean and maintained.

Making the Case for Case Studies

SmartBug Media

Today’s marketers have a full-time job creating content, generating leads, driving traffic, collaborating across channels, and staying in the know when it comes to understanding the ins and outs of their ideal customer—and a case study can display your success. Though the type of marketing material can vary from infographics to blogs to videos to e-books , the case study is a piece of content that should be in every organization’s front pocket.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. In this case study, Managed Maintenance Inc.

15 B2B case studies show how content marketing drives ROI


Here are 15 B2B case studies. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. lead generation tactic, followed by social media.

How to Create Deal-Closing Case Studies for Your Professional Services Company

SmartBug Media

Case studies are for closers. Blogs, e-books, and webinars certainly have their own place in your marketing strategy, but case studies—when done correctly—are the most effective type of content for converting your contacts into paying customers.

Quantifying the Value of Lead Nurturing: A Case Study

Sales Engine

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

5 Examples Of Exceptional B2B Case Studies


Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Writing An Engaging Case Study.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently. Crafting the Right Case Study.

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

12 inspiring social media monitoring case studies


Here are 12 inspiring social media monitoring case studies. They monitored topics that generated the most conversation, engagement, and sentiment to ensure the tone stayed positive. Do these case studies convince you of the value of social media monitoring?

How to Write the Perfect B2B Case Study

Golden Spiral

Case studies are highly valuable bottom-of-the-funnel content pieces. Case studies come into play during the decision stage; they are aimed at helping your potential clients make a final decision in favor of your B2B technology company.

11 Facebook Case Studies & Success Stories to Inspire You


If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case study in data-driven B2B customer acquisition marketing


While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. With responsibility for demand generation, Sechrist is mired in database marketing.

Case Study: Modern Marketing Meets Storytelling Comic Strips

Modern Marketing

Using Oracle Content Marketing and Eloqua , we’ve created a funny personalized adventure for our audience; it’s about portraying a slice of life (in our case, the work of a Creative Professional) and crafting an entertaining and memorable story (specifically how our Nexsan storage can help them overcome their storage challenges). Don't miss the opportunity to hear more compelling case study stories in person! Case Studies Modern Marketing in Action

Conquering Content Marketing with Scompler: A ScribbleLive Case Study


From client-facing information packages to internal communications to newsletters and annual reports, the Lucerne-based organization needs to generate and distribute an array of content with consistent voice, information, and messaging.

10 case studies show how web analytics prove ROI


Here are 10 case studies of companies that used insights from web analytics and drove ROI. Ryanir is able to increase click-through rates by 200%, decrease bounce rate by 18%, increase visitor traffic by 16% to strategic pages, and double revenue generated from their email campaigns.

How to Use Case Studies to Maximize Your Lead Generation Success


Amid the fray is the case study. Case […]. In the age of digital, there are more types of content than you can shake a stick at.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. Still on the fence about social media marketing?

Hook your Audience with a Captivating Case Study Presentation


The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya.

The benefits & impact of simplicity: a case study


Case Study: Women United in Philanthropy. This bakery is both a revenue-generating business and a program for teen moms who need job training and experience to provide for their babies. The post The benefits & impact of simplicity: a case study appeared first on Biznology.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand


Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

SiriusDecisions Summit 2013 – The Million Dollar Case Study


Learn how adding ReachForce SmartForms to lead generation programs at LeadMD Increased Inbound Lead Quantity and created $1 million in additional revenue in on year for 104X ROI. B2B Lead Generation

The Case Against Case Studies


Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources

6 case studies show Big Data is helping decision making


Here are 6 case studies that show how Big Data is helping companies make better decisions. This enhanced Hertz’s performance, and increased customer satisfaction…all by parsing the volumes of data being generated from multiple sources. Photo credit: Kevin Krejci.

Case Study: How Aqua Security Reached 24% Conversion to MQL

Marketing Envy

The Challenges: Market Education and Lead Generation. Inbound Marketing Case StudyReading time: the best 7 mins you'll spend this week! Aqua provides a virtualized container security platform for enterprises which enables them to add security controls to their development lifecycle.

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force.