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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

before economic conditions in Europe and US uncertainty stymied expected technology spending increases. As a result, IT Sales and Marketing will again be tasked to deliver incremental revenue regardless of challenging market conditions and despite the historically low spending growth.

Gartner 40
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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success. Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40
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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.

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Mastering modern marketing technology leadership over 2 intense days

chiefmartech

You can get an early start on the day by joining us for a sponsored breakfast and presentation on modern project management from Workfront. Her presentation is a tactical exposé of common analytics terrors and how to resolve them, as well as preventative measures and best practices in data governance to keep those disasters at bay.