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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. HIM Body of Knowledge TM. Journal of AHIMA. CIO Forums.

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American Business Media - Research & Marketing

Online Marketing Institute

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Legislation & Public Policy. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Customer Case Study: 156 Percent ROI with HP.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. As an expert in your field youve likely been asked to speak at any of these events, and have prepared great slides to accompany your presentation. 2010 All rights reserved.

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How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

So if you're working in an industry that handles peoples' personal information -- finances, health, even something as basic as their contact information -- handling privacy is a real concern when dealing with customer service over social media. So what's a brand to do? The solution you can implement here is threefold.

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What is personalized marketing and how is it used today?

Martech

One-to-one personalization is the future,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference. Respecting consumer privacy. Respecting consumer privacy through consent management can help brands build stronger customer trust and collect valuable data.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars.