Televerde

APRIL 30, 2020

Sales and marketing powerhouses Joy King, vice president of Vertica Product Management, Marketing & Education for Micro Focus, and Alicia Rasta, vice president of Strategic Accounts for Televerde, will share the virtual stage at this year’s Forrester SiriusDecisions Virtual Summit. Mockingbird Communications. +1 1 617 913 2404.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. That’s up from 17 interactions in 2019. Moreover, buyers value both types of engagement.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” What is the B2B Revenue Waterfall? In describing the impetus for the change, Liz remarked that it was a “Goldilocks moment” of clarity.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Personalization Optimization 52

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Look at the case studies in this same issue.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands?

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

NetLine

APRIL 23, 2024

Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. Whether it’s the value proposition, product features, or case studies, every aspect of the sales message should resonate with the prospect’s unique needs and interests.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

B2B Marketing Directions

NOVEMBER 14, 2021

For example, in a recent survey of sellers by Forrester , 94% of the respondents said they sell to buying groups of three or more individuals, and 38% said they sell to groups of ten or more people.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Look at the case studies in this same issue.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Contently

MAY 31, 2017

According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” ” Visibility, in particular, proved to be the word that was repeated most by the study’s interviewees. Accountability.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Content Marketing 144

Mereo

JUNE 29, 2023

In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. In many cases your sales teams lack the proper resources, such as examples and case studies, that buyers covet. On top of this, content marketing is notorious for consuming valuable resources.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Martech

MAY 4, 2022

They should analyze their visitors and determine how engaged they are with conversion-friendly content, such as pricing pages or customer case studies. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why we care.

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

Martech

APRIL 5, 2022

Case study : Nintendo’s Animal Crossing: New Horizons game, like the Animal Crossing: New Leaf game that preceded it, was designed by a gender-balanced, inclusive team, which is a rarity in an industry where 61% of game developers identify as male. Forrester ). Heat Test Report ). Processing.Please wait. Hiring and retention.

Business 111

Business Loyalty Paid Search Agency Acquisitions 111

The ROI Guy

APRIL 18, 2012

Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.

Case Studies 40

Case Studies Paper Case Study Studies 40

Martech

SEPTEMBER 29, 2023

Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 Albert claims to cover 90% of the biddable ad universe, to optimize, personalize and maximize performance, without spending more.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Convince & Convert

NOVEMBER 16, 2015

Two of the best PR tools you can leverage are customer testimonials and case studies. After all, testimonials use your customers as your mouthpiece, and case studies present your business’ value propositions—backed up by proof of historical success and data. Both are powerful.

PR 137

PR Marketing & Strategy Practices Business 137

Lead Forensics

APRIL 16, 2024

According to a study by Forrester, companies that leverage AI for lead generation experience a 70% increase in qualified leads , translating to more time spent closing deals and less time spent chasing dead ends. This laser-focused approach allows you to target your efforts on qualified leads, maximizing your outreach effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Golden Spiral

MARCH 10, 2022

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Case studies are your most powerful reviews. A Story to Tell.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Content4Demand

NOVEMBER 5, 2021

Do you have any use cases that demonstrate how intent data has been effectively integrated into a content strategy??. One case study to highlight is Imprivata , a global healthcare IT security company. Check out additional True Influence case studies here.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

Account Based Marketing 88

Account Based Marketing ABM Paid Content Cost 88

Televerde

APRIL 29, 2020

Learn more about the Forrester SiriusDecisions Virtual Summit 2020, and register for our live session.

Webinar Metrics 52

Webinar Metrics Forrester Case Study Case Studies 52

Martech

APRIL 18, 2022

In the former case, shoppers can select 5 frames to test at home. According to a Forrester study commissioned by Shopify, 57% of consumers say TBYB programs say that the flexibility and convenience of trying new products influences their decision to buy online. Read next: More case studies by Jacqueline Dooley.

Work Management 102

Work Management Marketing Management Buy Software 102

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Content4Demand

JUNE 27, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Forrester: CMOs Face Creative Rut While Overspending on Technology. Grab your sunglasses and a beach towel, and get ready to dive into brand-new ABM case studies and research.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

WriteSpark

FEBRUARY 18, 2009

Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Case Study Writer. Content Marketing. Sales Materials. Social Media.

Social Media 120

Social Media Media Forrester Copywriting 120

Content4Demand

MAY 26, 2020

Plenty of research and case studies have shown that a customer focus and outside-in business model—rather than inside-out—lead to efficient growth and market leadership. Forrester research shows that more than half (54%) of B2B companies characterized as “fully customer obsessed” achieve growth rates of more than 10%.

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

Forrester B2B

JULY 28, 2023

They know that solid references, case studies, valid reviews, upsell/cross-sell opportunities, and expansion […] (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value.

Cross-Selling 52

Cross-Selling Personalization Case Study Case Studies 52

SpotMe Blog

JUNE 13, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023. Get your complimentary copy of the Forrester wave report now. Here’s a list of top pharma event management companies for you to choose from.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. comprehensive reports that combine leadership interviews with in-depth analysis, charts, and case studies on data, digital technologies, innovation, and new competition. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. This forces marketers to ensure they’re getting the most out of their investment. Despite this, many brands still struggle to measure the value of their influencer marketing efforts.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59