Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. It can also be used to perfect an omnichannel strategy, tailoring the same content to a LinkedIn post or an email.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Email marketing - When a brand shares various newsletters, coupons/discounts, and other promotional material to its customers via email addresses. Learn more about email marketing through our blog here. . Inbound e-commerce marketing channel .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Optinmonster

FEBRUARY 21, 2020

Email marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. But you can’t just send out random emails and expect to see results. The best email campaigns start with the best lists, so building a targeted email list should be your top priority.

Case Study 84

Case Study Case Studies Studies Opt-out 84

Optinmonster

JUNE 10, 2021

Now they’re able to convert thousands of visitors into email subscribers, freemium members, and paying customers. Now, DateID gets 700+ email subscribers , 1,300+ Freemium users , and 400+ paying customers every month ! Remy shared with us how they use OptinMonster and their campaign strategies, let’s check it out!

Case Study 69

Case Study Case Studies Studies Conversion Rate 69

SendX

MAY 30, 2019

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. What you need is a carefully crafted email sequence.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. When I had a connection to the prospective client, these emails would sometimes work. What is a case study?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

OutboundView

JANUARY 19, 2024

Increased Email and LinkedIn Traffic : Post-COVID, there’s been a surge in email and LinkedIn communications. Over-Reliance on Traditional Sales Approaches Many SDR teams lean heavily on conventional methods like cold calling and mass emailing, which may not always be effective, especially in a saturated market.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Marketers add them to email campaigns to keep mid-funnel buyers engaged. But for all their perks, case studies are notoriously time-consuming.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Hubspot

FEBRUARY 6, 2020

Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there's almost no traffic from email.

Email Campaigns 100

Email Campaigns Campaigns Research CTR 100

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. This valuable feedback came from their own customers when they launched their “Meat Mountain” campaign poster showing all different meats other than roast beef. H&M : Ran four major campaigns that each featured difference celebrity spokespeople.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. When I had a connection to the prospective client, these emails would sometimes work. What is a case study?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Vision6

JANUARY 16, 2023

But have you ever considered how SMS can actually support your other communication channels, such as email? Here are some ideas to get you thinking about how to combine email and SMS marketing activities so you can grow, maintain and engage your customer base. Email vs SMS Marketing. Getting customers to take immediate action.

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

Act-On

FEBRUARY 16, 2024

An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

DealSignal

MARCH 16, 2018

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. To create effective campaigns, you first need to identify your target personas at a very granular level and measure your total audience (TAM). Increase ABM campaign engagement & conversions. A SaaS Company".

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. I prodded David further, and soon uncovered three of his best emails. Identify the goal for your drip campaign. Once you've determined your goal for the campaign, think through who will be segmented into this drip. Nurture new leads?

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

WriteSpark

JULY 6, 2010

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. In this case, complete as much of the interview as you can, especially for gaining testimonial statements that may be usable before the full case study can be produced. Skill of the interviewer.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

Online Marketing Institute

AUGUST 17, 2018

The company spearheaded the campaign “#bodyworewhat” and featured Danielle Bernstein with her trainer in some short videos to promote the significance of water for staying healthy and fit. Her followers were quick to respond to her campaign and it turned out to be a huge success. The outcome of the campaign was 24.2%

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. My new book will share nine other cases, too. Sign up for our emails here. Great approach, isn’t it? Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

Creativity 120

Creativity Email Marketing Campaigns Planning 120

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency. Or to make money?

Click Rate 101

Click Rate Budget Programs Case Studies Open Rate 101

Valasys

NOVEMBER 29, 2018

Valasys spent the first couple of weeks of the campaign laying the groundwork for various appointment setting activities. On completion of the UK-wide appointment setting program, we exceeded all key campaign objectives. A fully-integrated, highly-targeted B2B campaign was put in place that combined phone, email, and social media.

Case Study 40

Case Study Case Studies Studies Work Management 40

Predictive Response

MAY 29, 2020

Interactions over email often prove very effective at increasing membership renewals. One of the key factors in developing a truly effective email campaign to boost membership renewal is personalization. This goes far beyond broadcasting a generic newsletter-type email. Collect and Store Member Data in Your CRM.

Email Campaigns 52

Email Campaigns Campaigns Marketing & Strategy Top of Funnel 52

Predictive Response

MAY 29, 2020

Interactions over email often prove very effective at increasing membership renewals. One of the key factors in developing a truly effective email campaign to boost membership renewal is personalization. This goes far beyond broadcasting a generic newsletter-type email. Collect and Store Member Data in Your CRM.

Email Campaigns 52

Email Campaigns Campaigns Marketing & Strategy Top of Funnel 52

ClickZ

NOVEMBER 21, 2019

The partnership with Phrasee saw JOANN achieve 10% average open uplifts in their email campaigns, 26% average click uplift and a rise in incremental revenue. As part of this strategy, one of the goals was to make emails more engaging and relevant to JOANN’s customer base. It began its story of inspiring creativity in 1943.

Case Study 65

Case Study Case Studies Copywriting Studies 65

Webbiquity

MARCH 28, 2023

It can become a valuable part of your social media and email campaigns. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority. Coschedule features some great case studies.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

The Point

JULY 8, 2014

The goal of the campaign was to forge an immediate connection with the new brand for those prospects who had been interacting regularly with the old company. Busy IT executives, who form the majority of the Sungard AS prospect base, receive hundreds of emails every day, many of them from vendors like Sungard AS.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

US Data Corporation

FEBRUARY 20, 2017

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships. A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry. About the Client.

Case Study 40

Case Study Case Studies Studies Email Marketing 40

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Improve deliverability and overall email performance as measured by open and click rates.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Don’t forget direct traffic from your email list.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75