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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

In case you missed the overview of content level No. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Skyscraper. Foundational.

Verticals 101
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5 Steps to Market to a New Vertical

Adobe Experience Cloud Blog

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132
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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. As Neil Patel points out, expanding your business “almost always requires a larger team.”

Planning 363
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How to Identify Cross-Selling Opportunities in Your ABM Funnel

SmartBug Media

This applies to all business-to-business verticals. Firmographic, demographic, and web analytics data can help you score each company based on the variables that are indicative of good upsell opportunities. One of the main levers of revenue growth is selling to your existing customer base. Start with Segmentation.

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Lead Generation: 2 tips to transform your content marketing

markempa

Shelby explained that one of her first challenges in revamping Adobe’s content marketing was rooted in moving from “one-off” webinars to a strategy that focused on specific targeted verticals. Making the move to targeting specific verticals with content also helped Shelby’s efforts to determine where prospects were in the purchase cycle. “We

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What Role Should Marketing Play in a Product-First SaaS Company?

SmartBug Media

This is a common occurrence in the SaaS vertical where marketing has a tendency to be not only held at bay while the product is perfected, but flat-out ignored post-funding when initial investments are made in sales and sales alone. Create Case Studies and Broaden Calls to Action.