How To Create a Realistic ABM Content Marketing Plan
MARCH 2, 2017
Segmentation by industry has been a common practice for ages for companies selling into multiple verticals. B2B marketers also use buying stage to shape content strategy – deploying different content types and offers to prospects at various points of the buying cycle, such as eBooks, other short written pieces, and infographics for top-of-funnel awareness, case studies for those near point of decision, etc. Case Example.