How To Create a Realistic ABM Content Marketing Plan


Segmentation by industry has been a common practice for ages for companies selling into multiple verticals. B2B marketers also use buying stage to shape content strategy – deploying different content types and offers to prospects at various points of the buying cycle, such as eBooks, other short written pieces, and infographics for top-of-funnel awareness, case studies for those near point of decision, etc. Case Example.

A Marketer’s Guide to CrossFit Digital Channels

Modern Marketing

Map your current sales resources along the pipeline stages, key verticals, buyer personas and differentiators. Understand the use case scenarios given by the sales team and analyze any bottlenecks preventing quick and efficient access to those materials.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)


Vertical Measures. Vertical Measures is dedicated to creating sustainable growth for any size business and their blog will help you do just that. Vertical Response. DemandBase. Recommended reading: A 34-Point Checklist for Creating a Case Study that Converts.

The 5 Top Media for Cold Prospecting


According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.