Vidyard

OCTOBER 9, 2014

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. They might also read copy targeted at their enterprise status, as opposed to small business messaging (which may, by the way, exist on another microsite for your targeted small business accounts). So…Does it Work?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

PureB2B

MARCH 27, 2019

This doesn’t have to be in your standard whitepaper format: Combine product videos with case studies relevant to the target account’s needs. Speaking of case studies, utilize relevant success stories when reaching target accounts. Allow them to see themselves as the business in the case study.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

This doesn’t have to be in your standard whitepaper format: Combine product videos with case studies relevant to the target account’s needs. Speaking of case studies, utilize relevant success stories when reaching target accounts. Allow them to see themselves as the business in the case study.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

SWZD

MARCH 2, 2017

Segmentation by industry has been a common practice for ages for companies selling into multiple verticals. This can be accomplished through ABM solutions that complement your website, such as Demandbase, or through most modern content management systems. Case Example. Three versions of the product guide were similarly created.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61