SmartBug Media
APRIL 4, 2022
Read the full case study. Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Read the full case study on its website.
ClickZ
JUNE 15, 2020
Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.
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Rollworks
DECEMBER 14, 2021
ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts. Long term returns.
Martech
MARCH 10, 2022
And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). a case study, additional zero-touch tactics/assets, etc.) HubSpot, Marketo, Pardot) Predictive analytics (e.g., Terminus, Demandbase). You’re not alone in figuring it out!
ANNUITAS
FEBRUARY 19, 2015
I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with. Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California.
Unbound B2B
FEBRUARY 6, 2023
According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. This doesn’t have to be your standard whitepaper: You can combine product videos with case studies based on your demand generation. Business stories can come in all shapes and sizes.
Rollworks
MAY 21, 2018
ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts. Long term returns.
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