The Reason Your B2B Website is No Longer Effective
FunnelEnvy
MARCH 7, 2018
Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. They have Demandbase and Engagio, so it’s safe to say that Account Based Marketing (ABM) is a strategic priority. Visitor intent: Accelerate ecommerce integration.
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