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Four Steps to Creating Stronger Customer Case Studies

B2B Marketing Directions

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

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Two Ways To Make Your Case Studies Stand Out

B2B Marketing Directions

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined.

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Whipping up Sweet Success With the B2B Marketing Mix

Navigate the Channel

If you’ve ever taken a college marketing class, then you already know the marketing mix plays a pretty big role in overall advertising strategy. Borden in the 1950s, the term generally refers to the various areas of a marketing strategy that brands need to pay most attention to. Elements of the B2B Marketing Mix.

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Blending Marketing Mix Modeling and Multi-Touch Attribution: Taking the Unified Measurement Approach

ScanmarQED

talking about using Marketing Mix Modeling?(MMM)?to Marketing Mix Modeling (MMM)?is Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. at individual channel s within your marketing mix and?collects

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. This is what SEO sprints are all about: Based on the company's business strategy, SEO sprints are an integrated part of your marketing mix. I’ll dig into each of these steps in the case study below.

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Media Measurement when Multi-Touch Attribution won’t work: Marketing Mix Modeling with Disaggregate Tracking

ScanmarQED

talking about using Marketing Mix Modeling?(MMM)?to Marketing Mix Modeling (MMM)?is Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. at individual channel s within your marketing mix and?collects

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. The first step was to clean up and optimize the website.