Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 117

Top of Funnel Tactics B2B Marketing Work Management 117

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. The main objective is lead generation, customer engagement, increasing traffic. StepOne Agency - The Client In Question.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

Marketing Insider Group

NOVEMBER 28, 2022

In October 2021, RevBoss partnered with Marketing Insider Group to create customer-focused content that covered the topics, keywords, and trends most important in their industry. RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Moz

MAY 17, 2020

I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. But first, let's have a look at the layout on page one of Google (for most queries). Examples are Google Flights or Google Hotels.

Case Studies 73

Case Studies Case Study Studies SEO 73

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

FMG Suite

MAY 26, 2021

I’m grateful for the FMG Suite team’s SEO and copywriting expertise––our site now ranks high on the first page of Google search results!”. Principal Advisor and LPL rep Antoine Williams became an FMG Suite Customer in 2018, when he set up a website and his marketing tools. It now is at the #3 spot on the first page of Google! .

Case Study 52

Case Study Case Studies Copywriting Traffic 52

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Vision Edge Marketing

MAY 25, 2021

Many of our customers are committed to successfully bringing new products to market. Did you know that if you Google planning a debut, there search yields numerous articles that offer guides? There are a few other ways to start to customize the announcement phase of the launch. . Product launches involve a lot of moving parts.

Product 243

Product Paid Search Agency Planning Case Studies 243

Sprout Social

JULY 29, 2020

When making purchasing decisions, potential customers put a lot of weight on the experiences of others. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews. Social proof is a concept rooted in customers’ sense of belonging.

Effectiveness 140

Effectiveness Marketing Management Case Studies Case Study 140

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Case studies. Why Customer Testimonials Work Like Magic. 10 Types of Customer Testimonial Examples.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The announcement from Google that sites need to be responsive was done in February of 2015. We made the changes and made sure all blog posts and announcements were posted on Google+.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Valasys

APRIL 8, 2024

Crafting a Google Ads proposal tailored for a small local business requires a strategic approach that aligns the power of digital marketing with the unique objectives of the client. Illustrate the potential impact of Google Ads on the client’s business success.

Paid Search Agency 40

Paid Search Agency Marketing Proposals Google Ads 40

Webbiquity

MARCH 28, 2023

For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. Your audience expects it, Google loves it, and your competitors are already producing it. Coschedule features some great case studies.

Top of Funnel 306

Top of Funnel Marketing & Strategy Marketing Strategy Planning 306

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. The largest differences in how organizations use Google Analytics (GA) and Parse.ly The use cases for Parse.ly and Google Analytics. The use cases for Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Marketing Insider Group

JANUARY 13, 2021

Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. The first stop is Google, according to ReviewTrackers’ data. Google is, by far, the favorite tool, and one of the most important aspects of Google results is SEO. SEO ties directly with content marketing.

Marketing Management 340

Marketing Management Content Marketing Planning Content 340

Engagio

JUNE 14, 2019

Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. – Show up on Google. – Okay. – Boom! – Yup.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Biznology

FEBRUARY 18, 2013

To help alleviate the frustration, here are case studies. Here are 16 case studies that prove ROI of mobile marketing. Here are 16 case studies that prove ROI of mobile marketing. They increased conversion +30%. Once a call is made, their close rate goes up exponentially.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content.

Case Study 69

Case Study Case Studies Lead Ranking Lead Scoring 69

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

JANUARY 16, 2020

Customer retention. Once you identify a post’s goal, match it to a phase in your sales funnel and determine at which point a customer would ideally consume the content. Organic visibility of your brand and content on Google is central to any digital marketing. Audience engagement. Web traffic. Search engine visibility.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Sharpspring

JUNE 15, 2022

Working to shorten your customers’ buying journeys is the first step to take. Sometimes a buying journey is limited to your site (this is the best case scenario) but more often than not a consumer would visit lots of sites before finally buying from you. Here are 5 ways to shorten your customers’ buying journeys.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Readers want to hear about your own experiences or case studies in your blog posts. Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. There is only one you.

Marketing AI 310

Marketing AI Curation Content SERP 310

NetLine

JULY 5, 2023

Do you want to know why some companies are up to 59% more likely to get their customers engaged? It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts.

Intent 98

Intent Work Management Marketing Management Business 98

Directive Agency

FEBRUARY 1, 2022

But crafting a customer-led content strategy is much easier said than done. In this post, we’ll explain how sourcing your topic creation from your customers themselves is how you can write – or rewrite a content strategy that wins big. Starting With What The Customer Wants. Crafting Customer-Led Content Topics.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. Image: Google Analytics. What content are they consuming?

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept. New homepage goals.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

ClickZ

FEBRUARY 8, 2021

With over 4000 customers including big names like Staples, Craft Sportswear, and Artefact, Channable serves businesses of all sizes. Channable’s interface makes it easy for retailers to match their category values to popular shopping websites like Google and Amazon. Case Study #1: Product Feed Management Tool.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. A great example of this is a case study from St.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

The Lead Agency

APRIL 2, 2024

In that short timeframe, Google made all AI content violate its guidelines before backflipping once the AI cat was fully out of the bag. Then Google did what Google does best. Don’t just write for search engines We mentioned above Google’s extra acronym. But remember Google’s changing guidelines.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118