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Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

But use the technology to deepen the intensity of connection you have with customers – now you’re talking! Engagement as differentiation. I think I have a case study for you that demonstrates this. Engagement as differentiation.

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive b2b

After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority.

Trending Sources

Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change


Editor’s note: Spinnaker Management Group is a supply chain services company that helps clients grow, manage risk, reduce costs, and improve customer service by developing world-class supply chain capabilities. Tailoring communications to the customer.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Furthermore, half of all Google+ users are under 25 years old. 48% have generated customers through Twitter and 42% through Facebook.

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Craft a Compelling Offer for Paid Search Marketing


But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. In other words, the sweeter the offer, the higher the response, and the less likely the respondents are to become profitable customers. A great way to differentiate yourself in a highly competitive environment. Examples include a free case study, research report, or white paper. Image via CrunchBase.

The 7 Building Blocks of a Solid Content Marketing Plan


The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. Google Analytics can be a useful (and free!)

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B2B Video Marketing Done Right

KoMarketing Associates

It adds value as an asset in the new customer onboarding process. It’s a way to reward high-value customers in a feature highly visible to the business community. It can augment your customer service team by offering an alternate route to troubleshooting. Wrike: Use Cases.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled


Premature investments, failure to understand customers’ needs, and overly optimistic revenue projections are all common business missteps with disastrous consequences. Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. SDRs can’t often differentiate between list providers and sales intelligence provider without seeing a list of data points.

Sales 77

Snooping on Facebook: Not just for stalkers any more

grow - Practical Marketing Solutions

I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! I search the remaining four properties on Google maps and rule out at least three of them for various intuitive reasons.

5 Common Marketing Challenges Agencies (and Companies) Face


Just as important, understand who your natural audience is, or will be – and who will not be your customer. In the end, helping a startup get their first customers or an SMB make the leap from small fish to big player is an awesome, rewarding feeling. Marketing is hard.

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

Let’s assess the information density for specific keywords through a few tests including a simple Google search. Content personality: Can you differentiate your position by the personality of the content? In fact, the average age of a competitor customer was nearly 50.

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5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

Each of these visits and interactions with the brand builds awareness among the customer base. White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center.

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5 Common Stages of B2B Lead Nurturing

Modern Marketing

You can do this by pointing them to customer stories on your blog or website, short and fun videos, engage them on your branded social media channels, and deliver informative industry data in the form of digestible e-books. Google Bookmarks.

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

Action content marketers should take : When executing email campaigns, content marketers should try to establish ongoing relationships with their customers. Numbers behind this trend : A number of studies have proven that a lack of resources, such as time, budget, employees, etc.

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The dangerous confusion of sales and content marketing

grow - Practical Marketing Solutions

Think about what actually happened after that speech, however: 14,000 marketers left the room fired up to take what a good salesperson is supposed to say to a customer, and…uh…write it down. The field has taken Google’s Zero Moment of Truth stat, that online buyers consult 10.4

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The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In this video from Google Small Business, Keith Hernandez, director of brand strategy at BuzzFeed , goes into how small businesses can reach their customers through custom content. Content Marketing ROI: A NewsCred & LinkedIn Case Study”.

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Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

He worked with his customers much the same way businesses have connected to people for hundreds of years: People bought from him because they knew him and trusted him. How do you work with customers in real-life? How much time should you devote to studying and adopting something new?

The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

They don’t ever mention the word customer, nothing about customer insight, nothing about the customer journey buying cycle and so forth. What’s the role of customer connection in this? I think that’s how companies are differentiating themselves.

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Why Website Engagement is the New Marketing “Must-Have”

Modern B2B Marketing

Since prospects are often quick to judge the value and relevancy of your content , each blink of an eye can make the difference between piquing their interest in your company, or sending them back to Google for another search.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Interview your customers. Video interview customers whenever you can.

7 New Rules in AEC Marketing

Hinge Marketing

Your website is one of your best chances to explain who you are, what you do, and why it matters to clients – in a nutshell, your differentiators. Clearly identify your differentiators. Most firms have heard that they should differentiate themselves.

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How To Build Landing Pages That Convert


Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need.

How to Build a Perfect B2B Product Page


After the most recent round of testing, customer experience expert Rachel Decker tells us: "The biggest takeaway [about the product pages] is that people need to take a while to get to know us. Help Scout will help you delight customers in less time.

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What Is Digital Marketing?


At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. A great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Case in point: Cinderella!

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

The fourth thing is being able to nurture your customers more effectively and instead is using your empathy to put yourself really in the buyer’s shoes. And so we need to be really clear on who’s an ideal customer, why they are, what are the attributes?

10 Tips That Can Drastically Improve Your Website's User Experience


Google offers a free service where you can get information on your page speed. Google will also offer you some suggestions for improving your load time on Mobile and Desktop. Your customers are already accustomed to following visual cues to determine which content is important to them.

The Ultimate Cheat Sheet for Creating Social Media Buttons


But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. You'll never have to Google instructions for individual buttons again!

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

We know video marketing in general is highly effective in engaging and converting customers. One of our customers, Dan Oshinsky at Buzzfeed, generates more than 20 percent of total site traffic using highly engaging and relevant newsletters.”

Five Ways to “Get Real” With B-to-B Social Media


are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. Prospective customers will check out you and your staff as part of their due diligence before doing business with you—so be prepared. Invite links from your customers, suppliers and friends. Find new customers.

How to Nail Down the Perfect Website Navigation


An assists report flips the funnel on its head and asks: "What were the most commonly viewed pages among people who ended up becoming customers?" You can find it in any Google Analytics report, under the content menu.

7 Top Trends to Impact AEC Marketing in 2016

Hinge Marketing

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. What are differentiators? Today, data and analytics can drown the average marketer – think Google analytics , online conversions and more.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. Post on Google Buzz.

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

The key component to creating a quiz of this nature is to know your customers. To produce a quiz just like this one, follow these three steps: Identify your top-performing posts by viewing your Google Analytics traffic stats. By JP Misenas, {grow} Community Member.

Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing

B2B Marketing Insider

The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. Reilly explains, “Through our semi-annual survey, nearly 60% of customers told us that they found this new social media world really challenging.

13 Key Website Design and Development Areas to Bring in Business

Hinge Marketing

Hiring a professional photographer for custom photos may not possible. Prospective clients are pretty savvy; they know that impressive-sounding language of many firms’ websites may actually disguise a firm’s lack of differentiation. Customer Relationship Management Software.

The Secret to Success for Manufacturing Websites: Foundation Pages


Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Consider creating separate pages for company history, business locations, employees and management, and differentiators (“Why Our Service is Unmatched,” for example).

A Lead Generation Plan Begins With Content Marketing Strategy


What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first.

A Lead Generation Plan Begins With Content Marketing Strategy


What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first.

30 Awesome Blogging Guides, Tips and Resources


Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies.