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B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive b2b

After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority.

Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change


Editor’s note: Spinnaker Management Group is a supply chain services company that helps clients grow, manage risk, reduce costs, and improve customer service by developing world-class supply chain capabilities. Tailoring communications to the customer.

Trending Sources

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Work with a content marketing agency to build competitive advantage and differentiate in your industry. Remember: don’t be a slave to Google.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Furthermore, half of all Google+ users are under 25 years old. 48% have generated customers through Twitter and 42% through Facebook.

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Craft a Compelling Offer for Paid Search Marketing


But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. In other words, the sweeter the offer, the higher the response, and the less likely the respondents are to become profitable customers. A great way to differentiate yourself in a highly competitive environment. Examples include a free case study, research report, or white paper. Image via CrunchBase.

B2B Video Marketing Done Right

KoMarketing Associates

It adds value as an asset in the new customer onboarding process. It’s a way to reward high-value customers in a feature highly visible to the business community. It can augment your customer service team by offering an alternate route to troubleshooting. Wrike: Use Cases.

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5 Common Marketing Challenges Agencies (and Companies) Face


Just as important, understand who your natural audience is, or will be – and who will not be your customer. In the end, helping a startup get their first customers or an SMB make the leap from small fish to big player is an awesome, rewarding feeling. Marketing is hard.

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The 7 Building Blocks of a Solid Content Marketing Plan


The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. Google Analytics can be a useful (and free!)

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled


Premature investments, failure to understand customers’ needs, and overly optimistic revenue projections are all common business missteps with disastrous consequences. Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. SDRs can’t often differentiate between list providers and sales intelligence provider without seeing a list of data points.

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5 Common Stages of B2B Lead Nurturing

Modern Marketing

You can do this by pointing them to customer stories on your blog or website, short and fun videos, engage them on your branded social media channels, and deliver informative industry data in the form of digestible e-books. Google Bookmarks.

Five Brand Building Tips for B2B Businesses


It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Guest post by Sreeram Sreenivasan.

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5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

Each of these visits and interactions with the brand builds awareness among the customer base. White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center.

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10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

Action content marketers should take : When executing email campaigns, content marketers should try to establish ongoing relationships with their customers. Numbers behind this trend : A number of studies have proven that a lack of resources, such as time, budget, employees, etc.

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The 15 Best Content Marketing Videos Of 2015

Marketing Insider Group

In this video from Google Small Business, Keith Hernandez, director of brand strategy at BuzzFeed , goes into how small businesses can reach their customers through custom content. Content Marketing ROI: A NewsCred & LinkedIn Case Study”.

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Why Website Engagement is the New Marketing “Must-Have”

Modern B2B Marketing

Since prospects are often quick to judge the value and relevancy of your content , each blink of an eye can make the difference between piquing their interest in your company, or sending them back to Google for another search.

How To Build Landing Pages That Convert


Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need.

How to Build a Perfect B2B Product Page


After the most recent round of testing, customer experience expert Rachel Decker tells us: "The biggest takeaway [about the product pages] is that people need to take a while to get to know us. Help Scout will help you delight customers in less time.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Interview your customers. Video interview customers whenever you can.

7 New Rules in AEC Marketing

Hinge Marketing

Your website is one of your best chances to explain who you are, what you do, and why it matters to clients – in a nutshell, your differentiators. Clearly identify your differentiators. Most firms have heard that they should differentiate themselves.

How to Generate Leads with Webinars

Modern B2B Marketing

Four sources of topic information you can go for: Current customers. Your best customers already understand the problem you solve. Our favorites: Case studies. Therefore, case studies are the best way to convince and persuade before beginning the sales process.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. A great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Case in point: Cinderella!

What Is Digital Marketing?


At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

The fourth thing is being able to nurture your customers more effectively and instead is using your empathy to put yourself really in the buyer’s shoes. And so we need to be really clear on who’s an ideal customer, why they are, what are the attributes?

10 Tips That Can Drastically Improve Your Website's User Experience


Google offers a free service where you can get information on your page speed. Google will also offer you some suggestions for improving your load time on Mobile and Desktop. Your customers are already accustomed to following visual cues to determine which content is important to them.

The Ultimate Cheat Sheet for Creating Social Media Buttons


But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. You'll never have to Google instructions for individual buttons again!

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)


Customers, however, have grown tired of the instant close tactics, especially when it comes to complex B2B buying decisions with much longer sales cycles. . . . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. .

Measuring the Success of Content Marketing Initiatives [Interview]

KoMarketing Associates

However, 56 percent are still relying on customer feedback to assess the success of their initiatives. Companies in the Midwest, meanwhile, rely more on direct feedback from the customer. Northeastern states also use customer feedback but also use content download numbers and the sales team to measure efficacy. Why do you think marketers are still relying heavily on customer feedback to gauge effectiveness?

Five Ways to “Get Real” With B-to-B Social Media


are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. Prospective customers will check out you and your staff as part of their due diligence before doing business with you—so be prepared. Invite links from your customers, suppliers and friends. Find new customers.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

We know video marketing in general is highly effective in engaging and converting customers. One of our customers, Dan Oshinsky at Buzzfeed, generates more than 20 percent of total site traffic using highly engaging and relevant newsletters.”

A Lead Generation Plan Begins With Content Marketing Strategy


What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first.

A Lead Generation Plan Begins With Content Marketing Strategy


What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first.

5 Traits of Great Marketing Content

Marketing Action

It’s daunting when you think about it: At any given moment, more than three-quarters of your potential customers are busily checking you out, making value judgments about your products and services in order to narrow their options and, if you’re lucky, contact you. Eighty percent.

How to Nail Down the Perfect Website Navigation


An assists report flips the funnel on its head and asks: "What were the most commonly viewed pages among people who ended up becoming customers?" You can find it in any Google Analytics report, under the content menu.

7 Top Trends to Impact AEC Marketing in 2016

Hinge Marketing

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. What are differentiators? Today, data and analytics can drown the average marketer – think Google analytics , online conversions and more.

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)


Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . Before potential customers can want what you're offering, they need to know you exist and can provide the value they seek. .

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. Post on Google Buzz.

Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing

Marketing Insider Group

The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. Reilly explains, “Through our semi-annual survey, nearly 60% of customers told us that they found this new social media world really challenging.

The Secret to Success for Manufacturing Websites: Foundation Pages


Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Consider creating separate pages for company history, business locations, employees and management, and differentiators (“Why Our Service is Unmatched,” for example).

How to Talk About Pricing Without Scaring People Off


You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. but in many cases, they're not quite good enough.

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13 Key Website Design and Development Areas to Bring in Business

Hinge Marketing

Hiring a professional photographer for custom photos may not possible. Prospective clients are pretty savvy; they know that impressive-sounding language of many firms’ websites may actually disguise a firm’s lack of differentiation. Customer Relationship Management Software.