ClickZ

OCTOBER 22, 2019

Medallia is an award-winning SaaS platform that works with enterprise clients to help them deliver a better, more integrated customer experience across all touchpoints. In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Leaning into the customer experience.

Case Study 74

Case Study Case Studies Studies SMS 74

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Trade Press Services Newsletter

APRIL 4, 2024

Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106

Adobe Experience Cloud Blog

APRIL 13, 2016

But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.

Case Study 48

Case Study Case Studies Studies Work Management 48

Rev

NOVEMBER 1, 2023

Want to understand your customers better than—and before—anyone else? Well, we hate to break it to you, but… your typical ideal customer profile isn’t gonna cut it. So, you need a way to uncover the underlying motivations, preferences and behaviors that drive your customers’ decision-making processes. Think about it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Zoominfo

JULY 23, 2020

Leveraging our own data, we reroute inbound demos to the AE most suited to help a specific customer based on attributes we have collected. Share Case Studies What better way to get a warm lead ready to buy than to show them how much other people love your product? It will mean more coming from a real customer than a sales rep.

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Tiecas

MARCH 11, 2024

Prospective customers in your niche have seen it all before. Clear, differentiated core messaging is the cornerstone of a successful industrial website redesign. To build this kind of messaging, you need to dig into the specifics of your ideal customer’s pain points and how you solve them better than anyone else.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Start With the Customer If you want to build a good promotional strategy to sell a complex product, start with the customer. This kind of user-oriented content enhances the customer experience.

Marketing Strategy 238

Marketing Strategy Marketing & Strategy Work Management Product 238

Tiecas

FEBRUARY 5, 2024

By focusing on our strengths and differentiating ourselves from larger competitors, we can carve out a space for our brand in the marketplace. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Launch Marketing

APRIL 10, 2024

Regardless of the platform, your audience, potential customers and partners are all on social media and you need to be there with them. Differentiates Yourself from Competitors If you have completed your competitor research , you may have seen your competitors on social media. Portray Customer Stories. billion by 2025.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers. ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Tiecas

APRIL 5, 2024

It is… “Content marketing is a strategic approach focused on creating valuable content … to drive profitable customer action. Your content can’t be overly ‘salesy;’ instead, focus on educational and thought leadership content that will differentiate you from the competition. As your strategy evolves, your documentation will too.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Televerde

FEBRUARY 1, 2021

When thinking about building a successful sales and marketing strategy, delighting your customers is critical to your company’s overall success. With an evolving digital landscape, it’s more important than ever to understand how you can fit in your customer’s lives and provide long-term value. What is Customer-Focused Marketing?

Examples 97

Examples Word of Mouth Brand Identity Branding 97

KoMarketing Associates

MARCH 20, 2018

In the age of the internet, where consumers communicate directly with companies through social media and reviews can determine if someone buys your product or solution, the customer experience is more important than ever. Customers want the whole experience. What is the customer experience? What is the customer experience?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

Marketing Insider Group

JANUARY 16, 2020

Customer retention. Once you identify a post’s goal, match it to a phase in your sales funnel and determine at which point a customer would ideally consume the content. Such differentiation is essential for you to grow the authority of your brand by increasing the breadth and depth of your content. Audience engagement.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Marketing Insider Group

SEPTEMBER 28, 2020

The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. American Express sorts the content on its Business Class Trends and Insights blog into four main categories: Managing Money, Getting Customers, Building Your Team, and Planning for Growth.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Net-Results

JUNE 17, 2019

Do you have a clear vision on your customer? The contractor you should select should have some kind of proven skill – whether that’s LinkedIn recommendations and endorsements, actual case studies, Upwork reviews. What is the desired outcome of the project? Do you have great content?

Differentiation 75

Differentiation Marketing Automation Services Paid Search Agency Case Studies 75

Directive Agency

FEBRUARY 1, 2022

But crafting a customer-led content strategy is much easier said than done. In this post, we’ll explain how sourcing your topic creation from your customers themselves is how you can write – or rewrite a content strategy that wins big. Starting With What The Customer Wants. Crafting Customer-Led Content Topics.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Heinz Marketing

MARCH 23, 2023

It can be challenging to craft messaging that resonates with your target audience, but with the right approach, you can create messaging that converts leads into customers. Then define your ideal customer profile (ICP), create buyer personas, and build your buying committee to get a clear picture of your target audience. Who are they?

Ideal Customer Profiles 111

Ideal Customer Profiles Effectiveness Tips B2B 111

Hubspot

FEBRUARY 6, 2020

Think about how you can differentiate your social media usage so it's specific to your launch, or if you can create content offers that directly support your campaign. Customers want to be delighted if you display how your product solves their problem in an accurate. Think of the customer. Create a case study.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Lake One

JULY 18, 2023

One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform. In order to thrive in such an environment, manufacturers need to overcome these challenges and differentiate themselves from competitors. Learn more about Polywater’s experience with HubSpot by reading our case study.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

SalesGrape

NOVEMBER 18, 2023

By humanizing their approach, companies can establish meaningful connections with their target audience and differentiate themselves from competitors. According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Webbiquity

JANUARY 19, 2023

Additionally, B2B customers usually place an emphasis on long-term relationships, while B2C customers are more likely to prioritize convenience and cost. Decision Making The decision-making process for B2B and B2C marketing differs greatly, primarily due to the type of customer each is targeting.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Work with a content marketing agency to build competitive advantage and differentiate in your industry. You need to understand your ideal customer for each piece of content. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. It’s a constant battle to differentiate yourself, capture interest, and maintain it. So, how do you win in this crowded arena? The answer lies in personalization.

Analytics 52

Analytics Personalization Automation Case Studies 52

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Oktopost

JANUARY 12, 2021

It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

ClickZ

JANUARY 24, 2020

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. What defines the success of customer-centric companies?

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer. Why Should Brands Bother With Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Biznology

FEBRUARY 19, 2018

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. Last year, my team did a series of customer experience audits for the websites of cloud-based products. Content, in other words, that helps the customer understand.

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Content Standard

DECEMBER 6, 2023

I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. Informing Differentiators as a Healthcare Vendor The study is straightforward in its conclusion that healthcare vendors need to differentiate themselves from both EMR solutions and other vendors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Heinz Marketing

SEPTEMBER 20, 2023

Sales teams are on the front lines, engaging directly with customers and gaining invaluable insights into what resonates with them. In that case, their counterparts on the sales side may have already figured out an excellent way to get that value across to prospects.

B2B Sales 84

B2B Sales B2B Marketing B2B Case Studies 84