Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. An eye-tracking study revealed most users dismiss ads online. The Basics: Defining the Contenders.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

SEPTEMBER 16, 2020

Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. Showcase Your Loyal Customers. Stories are an excellent way to package case studies down into bite-size snippets. Little videos or images of customers using your product provides instant social proof.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Tiecas

MARCH 11, 2024

I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. Prospective customers in your niche have seen it all before. You’ll find in-depth information on our process, case studies, and the results you can expect from a strategic partnership.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. As mentioned earlier, B2B customers make buying decisions in teams.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Build trust in customer relationships. Building a relationship with your customers starts with presenting yourself as a valuable source of information. Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

SendX

FEBRUARY 11, 2021

It’s the set of actions that turn an organic visitor into someone who might become your customer. Furthermore, webinars are also an excellent way to turn those leads into customers. It works the same way with podcasts and writing guest post articles. There could be dozens of new potential customers among those new audiences.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept. Plain and simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). The B2B sales funnel depicts how prospective customers move through the buying process in stages. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 97

Media Brand Identity Branding Storytelling 97

Sharpspring

JANUARY 26, 2021

What makes inbound marketing such an effective way to build customer relationships and move potential customers further down the funnel? using some kind of ad blocking technology, today’s customers are becoming more and more ad averse and are actively blocking marketing that they deem unhelpful or annoying.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. The 63-page study provides a wealth of insights for B2B marketers and product managers. They also need to embrace mobile-friendly media including video and podcasts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! And I was mostly just on bulletin boards and talking, and that’s how I got customers. And I’d send it to all new customers. Welcome to the Marketer Of The Month blog! .

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. One of the main perks of using video for B2B marketing content is versatility—not to mention that businesses no longer need to spend thousands of dollars on high-end equipment to make effective, engaging content for their customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Make this podcast a weekly staple, and I can’t predict what you’ll learn, but I promise it’ll be worth it. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) The B2B sales funnel depicts how prospective customers move through the buying process in stages. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Exo B2B

NOVEMBER 28, 2023

That’s why Mark Schaefer recently published a blog post on this “obvious” fact that should be part of the B-A-BA of B2B content marketing. You’re publishing your brains out on LinkedIn. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Content every week. Oh, one more thing.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Liveintent

SEPTEMBER 23, 2020

We’ve got some good news for you: This upheaval of everyday life as we knew it has uncovered some unique opportunities for online publishers. In July 2020, LiveIntent surveyed online publishers and advertisers to find out how COVID-19 was impacting engagement. Include customer profiles or business case studies on your site.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Customer retention. Did you get that? Web traffic.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Outgrow

DECEMBER 27, 2022

We recently interviewed Jen Spencer for our monthly podcast – ‘ Marketer of the Month ’! Transforming your customers into evangelists for your brand. No problem, just watch the Podcast! You get three passes, in case you don’t want to answer the question, you can just say pass. About our host: .

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. Let’s examine what content marketing brings to the table regarding fintech growth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Vallence elaborates: “Our mindset shifted from being a part of the community to realizing our privilege and our influence as a publisher in that community.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. It’s like building a series of bridges that connect your brand to your customers, each one reinforcing the other.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

nDash

OCTOBER 26, 2020

Case study. Forbes Coaches Council official member, Forbes and Entrepreneur contributor on HR Transformation, Change Management, Customer Experience, Millennials, tech startups, PR/Media/Strategic Partnerships. Mashable, PBS, BBC and numerous other top publications, podcasts, TV shows and blogs.” . Case study.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

nDash

JANUARY 13, 2022

We link Buffer to our social media channels to schedule published blog posts, share new writers, announce product updates, and more. Additional benefits of using ClickUp include: Workflow customization and optimization. WordPress is an excellent tool for publishing blogs and other content. Add that to ClickUp.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Decisions are being made using these channels and more marketers should spend time looking at these sites as opportunities to attract their customers. ” 4. .

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? It enables a real 360-degree view of the customer across first-, second- and third-party data. Widely used by publishers and event organizers, it will work well in tech and industrial categories. And so many choices out there. Which products are best suited to the B2B world?

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

B2B Marketing Directions

JANUARY 9, 2022

In the late 1970's, psychologists Daniel Kahneman (who later won the Nobel Prize for economics) and Amos Tversky published several papers that challenged the rational view of human decision-making used by mainstream economists. What Your Customer Wants and Can't Tell You is divided into four parts.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

ClearVoice

SEPTEMBER 22, 2023

The hunger from customers is palpable, their thirst for knowledge insatiable. Keep your audiences informed by publishing videos, podcasts, and other content focusing on investment strategies, case studies, and environmental, social, and governance principles.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Marketing Interactions

MARCH 7, 2022

I recently wrote about B2B nurturing for net new vs. existing customers. Customer Stories: Not your typical case studies, but stories about customers experiences overcoming the reasons and obstacles your buyers were/are facing. It’s great if these are customers, but it also works if they’re your buyers’ peers.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Sprout Social

APRIL 6, 2023

Let’s say you run a podcast and want to publish two episodes in the coming month. Producing a podcast episode has many steps involved like preparing the script, recording and editing. With a content calendar, you will be able to set schedules to finish each of these tasks in order to publish the episode on the desired date.

Content 81

Content Work Management Ad Frequency Marketing Management 81

B2B Digital Marketer

OCTOBER 7, 2021

If you think about who is the queen bee – it’s not your boss or the CEO, it’s the customer. Customers are vital to the success of any business. He is a growth marketing executive who takes a full-lifecycle view of customer acquisition, experience, and retention. Podcast Timestamps/Outline. com, Netflix, and TiVo.

Paid Search Agency 52

Paid Search Agency Case Study Case Studies Custom Publishing 52