How to Create Content Intelligence That Drives Engagement & ROI
PathFactory
JUNE 24, 2021
B2B marketers have a major content ROI problem. We churn out one blog post or case study after another, the same as we’ve always done, then push it out in our nurture programs and wait for the MQLs to roll in. Forrester reported that the number of total interactions during the purchase process rose from 17 in 2019 to 27 in 2021.
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