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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.

Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision.

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Trending Sources

Should I Remove Offer Content from My Website During a Campaign?

The Point

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website?

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. Marketo.

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How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. The B2B content consumption stats are out there. However, creating content that satisfies B2B buyers’ appetites is no walk in the park.

Marketing in a Downturn Part 2: Content, Content, Content

Modern B2B Marketing

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. Here are our top 7 tips for getting the most value from your content marketing during an economic downturn: 1. Plan your Content.

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The Taco Bell Content Strategy

Modern B2B Marketing

Author: Heidi Bullock We all know the saying, “there is nothing new under the sun”–this could be said for many things content related. A fun way to think about content is what I call “The Taco Bell Strategy” You essentially have some ingredients. Content Marketing

3 Steps to Building an Employee Advocacy Strategy

Modern B2B Marketing

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. Understand which Content Types will be Shared. The oft-cited “Content is King” saying applies to employee advocacy too.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Marketo – – Marketing software. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Home of Chief Content Office Magazine and THE event Content Marketing World.

How Inside Sales Enablement Can Help Increase Revenues

Modern B2B Marketing

By providing the training, coaching, processes, content , and tools sales people need to do their jobs, sales enablement makes it easier for them to close more deals. Content that Answers Buying Questions. Are you tired of the ups and downs of sales?

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10 Top B2B Marketing Metrics for 2017


The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. It’s time to connect your content efforts to real results.

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Content is what drives the lead nurturing engine. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read.

Amazing Account Based Marketing Tactics for Your Entire Funnel


And as Marketo’s Senior Director of Marketing, she knows these tactics better than anyone. Bianchini has been instrumental in bringing together Marketo’s sales and marketing teams around a common goal, but according to her, there’s one unifying success factor of any campaign.

Create a World of Marketing Automation Through Good Content—and Imagination

Modern B2B Marketing

From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”. An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign.

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How Smart Lead Nurturing Can Grow Revenue


Coveney and New-Waterson, who both are Marketo champions, described how the best lead nurturing is a combination of technology and authentic human interaction. “It’s It’s about delivering the right content to the right people at the right time,” Coveney said. “It In deals that involve long sales cycles and have a large number of potential influencers inside a company, a steady stream of informative content needs to be shared to establish your credibility.

64 B2B Marketing Tools and Resources

Modern B2B Marketing

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). white paper).

5 Strategies to Help Teams Thrive after a Merger


Centralize Your Content. Before you do anything else, your team needs to find all your content—and I mean all your content. From blog post to webinars to random white papers, everything needs to be pulled together into one central system.

Content Takes Center Stage

Ambal's Amusings

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible?

Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels

Modern B2B Marketing

Good marketing content can do the same. Leverage the following 3 tips to Hollywood your content marketing : 1. This same approach should hold true in creating marketing content. This is why case studies continue to be successful, they: Identify common problems. The best online content can tap into this by following the same premise behind sequels: Re-purpose content/content archetypes that have worked in the past.

B2B 3

Book Review: eMarketing Strategies for the Complex Sale


Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action.

Improve Lead Generation with Help from Unhappy Customers

Modern B2B Marketing

Not only can a cranky customer puncture a hole in your enthusiasm, if the point of contention isn’t resolved they can quickly move from an un-happy customer to an ex-customer. Are you leveraging white papers and webinars? Was it your case studies and webinars?

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Marketo's Modern B2B Marketing.

16 Must-Read B2B Marketing Strategy Ebooks

Modern B2B Marketing

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. He discusses best practices for elements such as linking, drop down menus, content and tabs in order to improve customer experience on websites.

A Primer on Lead Nurturing

grow - Practical Marketing Solutions

Michele is a freelance marketing writer ( [link] ) specializing in creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies. Leads sit in a database in case you want to reach out to them at some point.

7 Tips To Get New Facebook Fans For Your B2B Business

Modern B2B Marketing

Adding video from internal and external sources such as existing customers on how products work, customer testimonials, case studies and even from off-line events such as conferences and press conferences. Find Fresh Content To Share.

The Manufacturers’ Guide to Developing and Following Through on a Digital Marketing Plan


As referenced in the Content Marketing Institute’s 2015 B2B Manufacturing Content Marketing Report , 30% of manufacturers feel they are successful at content marketing. However, only 20% have a documented content marketing plan. The conclusion we can draw from this is that while manufacturing marketers are investing their money in content marketing, they are not always investing their time and energy into devising a plan they can tie marketing dollars back to.

How Smart Lead Nurturing Can Grow Revenue


Coveney and New-Waterson, who both are Marketo champions, described how the best lead nurturing is a combination of technology and authentic human interaction. “It’s It’s about delivering the right content to the right people at the right time,” Coveney said. “It In deals that involve long sales cycles and have a large number of potential influencers inside a company, a steady stream of informative content needs to be shared to establish your credibility.

Lead Nurturing - Achieve better marketing results in only 20 minutes a week

Modern B2B Marketing

Today Marketo released chapter one on a four part series on lead nurturing. This chapter is taken from a new workbook, The Definitive Guide to Lead Nurturing , which is a result of years of Marketo experience and lessons we’ve learned from our 200+ customers. Each chapter can be read in about 20 minutes with the first one focusing on really understanding the benefits of lead nurturing. Blasting your entire database with a new case study.

Is Lead Nurturing Possible Without Lots of Content?

Modern B2B Marketing

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Is Lead Nurturing Possible Without Lots of Content?

The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Modern B2B Marketing

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions. His content was more than a marketing best practice session, it was a challenge to go back and improve on what you are doing, making your work more successful for you and your company.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Lead Nurturing ROI and Content Mapping

Modern B2B Marketing

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. This was the perfect time for the release of this chapter, as Marketo had also just presented our webinar on lead nurturing. Analyst at MarketingSherpa Research Group and Jon Miller, VP of Marketing at Marketo and had a section dedicated completely to ROI. Tags: Lead Nurturing Content Mapping Lead Nurturing Marketing ROI


Email Marketing Best Practices from MarketingProfs Virtual Event

Modern B2B Marketing

There are many ways to do this, but typically you are either sharing information about a white paper or newsletter via a Tweet or permantly posting a link up that resides in a social media page that allows someone to subscribe to your emails without ever leaving the social media site. .