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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. According to Content Marketing Institute , U.K. Okay, so you know case studies work. 1) Have a dedicated case studies page.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. A targeted, account-based marketing approach is key in this case. Specific” content.

4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo

Kapost

The answer, at least for me as a SDR here at Kapost, is obvious: with help from my marketing team—with content. 4 Ways to Use Content to Power Mid-Funnel Leads. However, according to SiriusDecisions , at least 60% of content created by B2B marketing teams goes unused by sales. While this content (when leveraged properly) serves as a powerful resource for prospects, it’s also helpful internally. There are several ways the SDR team at Kapost uses content.

B2B Marketing: Virtual display saves money and increases engagement for complex solution

Kaon

Case Study conducted by MarketingSherpa. “We needed new methods and new demo capabilities,” Hagay said. “In our demo, it was just the fan was magically being pulled out without moving the lever. Determine the content you want to include.

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events. Attracting prospects who have never heard of your brand before requires higher-level information and crafty titles for your content.

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Map Your B2B Content Marketing Plans to Your Personas with These 5 Easy Steps

Modern Marketing

The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the previous year – while 42% published new content multiple times per week. The question we need to ask ourselves is do we really need new content daily? It seems to me that many of us have fallen into this cycle of churning out as much content as possible, but is this really the right approach?

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Five Ways to Create Content that Motivates Prospects to Action

LeanData

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. And you can build it into your content to motivate certain behavior or create sales enablement content that pushes prospects past the finish line. 1) Include relevant CTAs in your eBooks.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

This could be a “contact us” form or a form to download gated content, such as an ebook. Gated education content asset campaign. Campaigns centered around an educational content asset, like an ebook or whitepaper or webinar, attract audiences because of their informational relevance.

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The 2 Things You Must Nail For Lead-Generating B2B Content

B2B Marketing Insider

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Most every other study pegs that percentage even higher.

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception.

ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Compelling Cases Blog.

Content Mapping: Why It’s Important to Your B2B Buyer Personas

Crimson Marketing

Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?”

6 Tools for Turning Content Consumers into Customers

Modern Marketing

by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. These six technologies can make delivering, optimizing and measuring your content easier. Content Management Systems.

The 2 Most Important Concepts For B2B Content Marketing Success

The Forward Observer

Are you overwhelmed thinking about how to launch a content marketing marketing effort? The interest in content marketing continues to grow. And despite the overwhelming majority of B2B marketers using content marketing as a tactic, perceptions of its effectiveness are mixed.

More Content is Not Always Better – Wise Words from Chris Vandermarel

Vidyard

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ.

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The 7 Characteristics of Great Marketing Content

Act-On

Marketing content drives business. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships. Watch for Content Creep.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent

Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. 25 Newsletter Content Ideas.

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Most every other study pegs that percentage even higher.

4 Essential Tips for Navigating the Content Planning Roadmap

Hubspot

Content planning is a similar undertaking. Want to ensure you''re delivering the right content to the right people at the right time? Pair your content planning with the three stages of the buyer’s journey. Just like Hondas and Nissans, content comes in many makes and models.

Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot

Marketers hear it all the time: The content you create needs to be personalized. Personalization, giving people content that they''re actually interested in … it makes perfect sense. But first, let’s take a look at how this whole “content mapping” business works.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions. Content Coaching.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions. Content Coaching.

How To Make Your B2B Marketing Content Work Harder (And Smarter)

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer You''ve got lots of B2B marketing content for your buyers, but is it "on time and on target" to close more sales? In B2B marketing it’s often said that “Content is king, but context is queen.”.

How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing

bizible

As we’ve written about before, we’ve found success promoting both gated and ungated content. The content is more solution-focused than our awareness ads and have the goal of converting anonymous visitors into leads, and also to nurture existing leads.

The Need-to-Know About Bottom-of-the-Funnel Marketing Content

SnapApp

Do you have that right content for the bottom of the funnel? The sales funnel and content. Content and the sales funnel. Top-of-the-funnel content. Middle-of-the-funnel content. Bottom-of-the-funnel content. Understanding Bottom of the Funnel Content.

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Ultimate List of 22 Account-Based Marketing Tactics

bizible

CONTENT -- Account-Based Marketing Tactics. Personalize sales enablement content. Mention target accounts within blog content. Make affirmational mentions of your target accounts within your blog content. If they click the case study ad, follow up with a demo ad.

The Salesperson's Guide to Sending Prospects the Right Content at the Right Time

Hubspot

Educate your prospects in between calls by leveraging your company’s content. Your marketing team is constantly cranking out useful, relevant information packaged in different types of offers that can help you sell: ebooks, blog posts, case studies, SlideShares , webinars, infographics.

What Mom Never Told You About How to Find B2B Customers

KoMarketing Associates

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? Oh, sure.

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Short-form & Long-form: Where They Fit in Your Content Strategy

ScribbleLive

Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have to be. Below, we walk through how to use both types of content, SEO considerations, shareability and more.

How to Use Video in Your Marketing: 20 Ideas to Try Today

Hubspot

And according to Smart Insights , simply stating that the piece of content is a video appears to increase engagement across all channels. Screencast a demo of your product. Film extended customer testimonials and user cases (roughly around 3 - 10 minutes).

Attribution: the science of marketing

Biznology

discuss this at some length in Outside-In Marketing: Using Big Data to Guide Your Content Marketing. If you can’t prove it at scale, try proving it in a small test case. You could, for example, only measure the quality of your assets (white papers, case studies, videos demos, etc.)

Planning Your Content: The 3 Stages of the Buyer’s Journey

SnapApp

So what does this mean for content marketers? In the 2016 B2B Content Benchmarks report , 72% of marketers rated their top goals for the upcoming year as “creating more content.” Coming from search engines, prospects will see a relatively universal line of content.

Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

It now becomes the job of the website itself to create a compelling story so that the prospect bookmarks the website for when he’s ready to research further, or is ready to contact sales immediately because of the relevant message that solves his business needs. Benefit content is immense.

How Experts Create Thought Leadership Content to Achieve Growth

Hinge Marketing

Thought leadership content. Thought Leadership Content Defined. Thought leadership content is educational material — text, audio, video, or other formats — that addresses the interests and challenges of a particular audience. So no pitch decks or company news or product demos — not even client testimonials. Thought leadership content allows you to take a stand on an issue or tackle problems your key audiences are grappling with as they run their own businesses.

B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”

The Forward Observer

If not, here's how to romance your prospects toward a sale with content. Unfortunately, many companies do not understand or have patience for content marketing. Examples include demos, product sheets, pricing guides. pricing, testimonials, case studies, etc.).

[INFOGRAPHIC] The Periodic Table of ABM Elements

bizible

There are tons of elements, from lists and demand channels to content and measurement. When content is personalized, it’s more relevant, helpful, and persuasive. CONTENT. In the teal and light teal block, we have the types of content that can be used in ABM initiatives.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation Blog

Numerous studies show that swift follow-ups increase conversion. It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Understand buyer motivation to help you share content that helps them convert. Create content geared toward lead progression, not lead capture. Focus on increasing relevance with your lead nurturing.