33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.
White Papers are Not Dead. They’re on Life Support.
MARCH 27, 2013
The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.
15 B2B case studies show how content marketing drives ROI
FEBRUARY 23, 2015
70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses.
Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
NOVEMBER 18, 2015
We know customers today are in greater control of the relationship they have with our brands. They aren’t just passively receiving our marketing; they’re actively consuming related content (that we may have played no role in crafting) in social media and other channels.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Publishing has historically relied on advertising, or sponsorships, to pay for content production.
8 Genius Ways to Repurpose Content
AUGUST 11, 2016
B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. Everybody responds differently to content formats. 8 different ways to repurpose content right now.
B2B Content Marketing: Will Video Kill eBooks?
B2B Lead Generation Blog
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS).
Content marketing strategy: Start with questions, end with insights
grow - Practical Marketing Solutions
DECEMBER 5, 2016
A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. Essentially, it’s a content idea generator!
6 Tools for Turning Content Consumers into Customers
MARCH 7, 2012
by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. These six technologies can make delivering, optimizing and measuring your content easier. Content Management Systems.
When, Why and How to Gate Your Content for Maximum Results
OCTOBER 4, 2016
At the time, Shakespeare didn’t believe in gating his content. Scott believes that ungated content gets 20 to 50 times more downloads than gated content. A World Wide Rave gets the word out to thousands or even millions of potential customers. At least not for this study.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Step 3: Cater to them with content.
5 Overlooked Content Marketing Assets That Can Influence SEO
NOVEMBER 12, 2015
It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts.
The Biggest Challenge in Creating and Marketing White Papers
JULY 15, 2010
Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper?
Killer Questions to Ask Before Starting a White Paper Project
NOVEMBER 23, 2010
How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Jonathan Kantor is 14-year white paper marketing veteran. Generating More Leads with Video White Papers.
How to enhance information absorption for your white paper?
MARCH 11, 2010
Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used?
ClickInsights: What is the ideal length of a white paper?
FEBRUARY 4, 2010
How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? There's a lot of slop out there masquerading as a white papers.
14 Key Takeaways from the B2B Content Marketing Report
NOVEMBER 3, 2014
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising.
ClickInsights: How to choose a white paper syndication partner?
OCTOBER 1, 2009
How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Find White Papers.
10 Marketing Trends That Should Influence Your Content Strategy
SEPTEMBER 22, 2015
As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Effectiveness of Visual Content.
The Best In B2B Technology Content Marketing
B2B Marketing Insider
JULY 27, 2015
Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for.
B2B vs. B2C: How Content Marketing Changes by Target Audience
SEPTEMBER 7, 2015
When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.
Five Ways to Create Content that Motivates Prospects to Action
AUGUST 3, 2015
Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. And you can build it into your content to motivate certain behavior or create sales enablement content that pushes prospects past the finish line. Who says content can’t sell?
Be Inspired: The Best B2B Content Of 2015
NOVEMBER 23, 2015
Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Identifying the top or best content is clearly a subjective task.
5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
JULY 14, 2015
There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. B2B Online Marketing Blog Content Marketing
7 Steps to Documenting a Content Marketing Strategy That Works
APRIL 25, 2017
You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. How to Document Your Content Marketing Strategy. 3) Content Mix Plan.
Where to Get an Education in B2B Content Marketing
OCTOBER 28, 2013
I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.
ClickInsights: What is the biggest mistake to avoid when writing a white paper?
SEPTEMBER 3, 2009
White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. White Paper FAQs. White Papers.
Inbound Marketing Basics: How to Attract More Customers
APRIL 22, 2015
Customers find you through paid and natural search engine marketing, social media, and links from other sites on the web. Inbound marketing earns the attention of your customers. The first and most important step in inbound marketing is to create quality content.
The State of Content Production: Benchmarks and Action Items
FEBRUARY 13, 2014
by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Only 17% don’t blog and 11% infrequently, with 33% publishing 2-5 blog posts per month and 39% publishing 6 or more posts per month.
How to Win Customers’ Hearts with The Art of Storytelling
FEBRUARY 27, 2014
Stories are how smart marketers win their customers’ hearts. Clearly, stories are powerful tools for content marketers. So how do you use the art of storytelling to win your customers’ hearts? Practical Tips to Use Storytelling to Win Customers Over.
How To Create B2B Website Content That Sells
B2B Marketing Insider
AUGUST 5, 2015
For B2B Internet marketing and websites, the axiom is “content is king.”. Content is what people – and search engines – are looking for. Without great content, you’ve got a cannon with no cannonballs. Here are the nine things to keep in mind for killer B2B website content.
20 Truths I’ve Learned as a Content Marketer
FEBRUARY 17, 2015
B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. 1 ) Content marketing strategies take time to mature. 3 ) Content marketers must show, not tell. after consuming content.
Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
AUGUST 19, 2014
As a marketing writer, I’m convinced that it takes both the creative and the logical sides in order to execute an effective content strategy. Because successful content marketing involves striking certain degree of balance between campaigns that are both inspired and results-oriented.
25 Newsletter Content Ideas + Bonus Newsletter Idea Resources
APRIL 8, 2013
Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. 25 Newsletter Content Ideas.
5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn
DECEMBER 21, 2016
Many B2B marketers use LinkedIn as part of their content marketing strategy. In fact, 94 percent use it to distribute and share content. But what happens when you’re sharing content on LinkedIn and not getting the results you expect? But what type of content should you post as updates? You could include an update sharing the link to an article that interests this segment, such as this article recently published on Forbes titled “ The No.
Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
OCTOBER 8, 2013
A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 57% of companies have acquired a customer via their blog.
The 7 Characteristics of Great Marketing Content
JANUARY 27, 2017
Marketing content drives business. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships.