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Do you need different kinds of video for sales enablement?

Biznology

Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer life cycle and suggests appropriate levels of production values for each genre. Marketing content vs. sales content.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Content can be produced in a wide variety of formats: • White papers. Case studies.

Trending Sources

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. It’s no longer enough to simply do content marketing.

7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? That's a lot of content!

Include video content in your buyers’ journey

Biznology

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. Customer testimonial videos. Video FAQs that answer common buyer questions.

5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Customer Service Communication. Customer service communication is a great place to start.

Content Curation Grows Up, Original Content Still Key

delicious b2bmarketing

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating.

Book Review: Optimize

Webbiquity

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

Video Marketing within the Sales Funnel

KEO Marketing

According to a recent study by the Web Video Marketing Council, 96% of B2B marketers are now using video. In a Demand Metric survey last fall, 74% of businesses reported that video content outperformed other types of content in driving conversions.

How to Conduct Competitive Analysis to Step Up Your Content Strategy

Hubspot

If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. Step 1: Find Where Content Lives. Where on there might content be housed? Static visual content (i.e.

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100+ Quick Ways to Find Blog Post Inspiration

KoMarketing Associates

So why, then, does every content marketer, at one point or another, head straight into the proverbial wall ? You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. Curate content based on interviews with clients or other subject matter experts.

5 Power Players You Need On Your Lead Management Team

Marketing Action

If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. Make sure your content is both high-value and visible.

How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]

Hubspot

On the flip side, an indirect competitor is one that provides products that are not the same but could satisfy the same customer need or solve the same problem. You should also take note of their pricing and any discounts they're offering customers. Do they have a FAQs section?

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5 Smart Ways Marketers Can Prepare for Unexpected Changes

Hubspot

We didn’t need to invest in the creation of new content. If you’re looking for A/B testing inspiration, work your way through these conversion optimization case studies or check out this handy A/B testing checklist.

FAQ 40

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. Content Marketing Facts and Stats.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Content Marketing. Do you provide examples of previous customers using or complimenting your product/service? Unless it’s a long page in which case it’s okay to repeat it). Custom URLs.

Content SEO

delicious b2bmarketing

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name?

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful.

FAQ 27

The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week

Hubspot

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published, From MarketingCharts. Interested in seeing more stats from this study? To see more interesting email marketing stats from this study, check out the full story here.

The Pros and Cons of Form-Free Content (And Which to Choose)

Hubspot

It's that they are all remarkable content creators. That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. The Benefits of Form-Free Content.

12 Business Blogging Shortcuts for Time-Crunched Marketers

Hubspot

But over the years, we've figured out some creative ways to keep our blog fed with content even on days that are jam packed with meetings, weeks with days lost to vacations and holidays, and times when we're just plain not feelin' it. Write evergreen content when you have extra time.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website.

All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins

Hubspot

First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. A subscriber in your email marketing database is someone who has opted in to receive email related only to a specific type of content.

The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

I recommend a structured development process comprised of the following steps: Step 1 Formulating the right kind and quantity of questions for SME interviews that can translate into highly appealing white paper content. White Paper FAQ Brief answers to 20 fundamental questions on white papers.

SME 2

How to enhance information absorption for your white paper?

Ambal's Amusings

Today, the white paper is an online document-oriented medium, with the vast majority being published using the Adobe® PDF format. This would enhance existing text content by allowing the reader to switch between a short video or its associated text information in each white paper section.

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running. He’s all about writing helpful content and making screwy videos. White Paper FAQs.

Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Gender: provides guidance as to whether you should include a case study in your white paper. Mini Case Studies or Examples.

SME 2

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Gordon Graham's White Paper FAQs.

FAQ 2

ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

Content is still king, so grant your prospects some love by giving them a great content-rich white paper. He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle. Joe Pulizzi's and Newt Barrett's book Get Content.

FAQ 2

ClickInsights: How to choose a white paper syndication partner?

Ambal's Amusings

Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers.

FAQ 2

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running. He’s all about writing helpful content and making screwy videos. White Paper FAQs.

ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? White Paper FAQs. She is also adept at content marketing, international web marketing and social media marketing. Get Customers.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. Content Marketing Facts and Stats.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Customers. Login | Register | FAQ |. Customers dont understand how software vendors work. Enterprise Content Management: From Strategy to Solution. Enterprise content management (ECM) has become an important competence and infrastructural technology, particularly for large and medium-sized organizations. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.