ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Marketing Insider Group

NOVEMBER 16, 2020

One case study for HP details the company’s experimentation across multiple units. However, you can’t know precisely how they interact with your website without some tech help. Harnessing all this data can help you build relationships with context. Optimizely is an excellent tool for this. Image: Optimizely.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Go Beyond SEO

JANUARY 25, 2024

Understanding SEO Consultant Services In the digital marketplace, we often hear the buzzword ‘SEO’ and wonder what SEO Consultant services are and if they genuinely pack a punch for our business’s online success. The assertion stands strong: are SEO consultant services worth it?

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Marketing Craftmanship

OCTOBER 14, 2014

Instead, it engages the prospect in a meaningful dialogue that (1) addresses their specific situation; (2) demonstrates — on an immediate, first-hand basis — the seller’s understanding of the situation; and (3) validates the seller’s ability to help the potential buyer. Wittreich website case studies'

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This is a constant battle for consultants.

Social Media 106

Social Media Consulting Media Work Management 106

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. However, solving cases is only half the battle. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting? Tell me about yourself.

Consulting 66

Consulting Sample Work Management Marketing AI 66

ClickZ

OCTOBER 22, 2019

Medallia is an award-winning SaaS platform that works with enterprise clients to help them deliver a better, more integrated customer experience across all touchpoints. In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Moving forward and seeing results.

Case Study 74

Case Study Case Studies Studies SMS 74

Marketing Insider Group

JANUARY 31, 2023

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. To help you determine whether a marketing agency’s capabilities are a good match for your company, we’ve compiled a list of 7 factors you need to consider.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Marketing Insider Group

APRIL 15, 2024

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. Marketing Insider Group can help.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Contify

MAY 6, 2020

Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its Market and Competitive Intelligence Platform to help a global strategy consulting major find new business opportunities by tracking the portfolio companies of its private equity clients.

Consulting 52

Consulting Marketing & Strategy Work Management Business 52

MarketJoy

AUGUST 10, 2020

How MarketJoy is helping a Consulting Company that specializes in Equal Employment Opportunity (EEO), litigation support, personnel testing software development, and Affirmative Action Plan (AAP) outsourcing. The post Success Story | Consulting Company appeared first on MarketJoy.

Consulting 52

Consulting Companies Software Case Study 52

markempa

AUGUST 1, 2017

Well, for my whole career as a sales productivity consultant and sales trainer, my stated mission was to help my client lift the bottom 80% of their sales force. I figured I want to help my customers bump up at least the next 50% because if you could get a 10% increase in productivity from that next 50%.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Marketing Insider Group

AUGUST 26, 2020

Yes, it is true that we use content marketing to: Help our target audience solve problems. A metaphor can help you frame what you need to measure in terms you can easily relate to. Use Case Studies of Similar Companies. Cutting costs through more effective use of your team’s time and money can also help you grow your ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Unbounce

OCTOBER 21, 2021

By being upfront and clearly stating who you help and who you don’t in a “who is this for” section. Typically you’ll run an ad campaign directing people to a landing page where they can fill out a “complimentary consultation” form. From there, the office will call them to book their in-person consultation.

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

NuSpark Consulting

FEBRUARY 13, 2023

Here are some ways in which trust can help generate leads and sales: Builds credibility : A trustworthy brand is seen as credible, reliable, and knowledgeable. A website that looks polished and is easy to navigate can help attract high-quality leads who are more likely to become customers. first appeared on NuSpark Consulting.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

MarketJoy

AUGUST 10, 2020

How MarketJoy is helping a Consulting Company that specializes in Equal Employment Opportunity (EEO), litigation support, personnel testing software development, and Affirmative Action Plan (AAP) outsourcing. The post Success Story For A Consulting Company appeared first on MarketJoy.

Consulting 52

Consulting Companies Software Sales Qualified Leads 52

Hubspot

AUGUST 16, 2019

If a company doesn't have the resources to staff a social media team in-house, they aren't out of luck -- as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts. How to Become a Successful Social Media Consultant.

Consulting 75

Consulting Social Media Media Peer-to-peer 75

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. percent in 2015.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). Above someone mentions a case study. PS: This case study on B2B online backs up my recommendations above.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. Data storytelling helps make complex data more accessible and understandable, and communicates your message in a relatable manner. Guest post by Mehdi Hussen. Storytelling is a powerful tool for building a long-term connection with your audience.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

SEPTEMBER 12, 2023

From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI. Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more traffic and leads for your business.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

JANUARY 13, 2021

Consider a “swarming” type of technique to increase your posting on the profile with positive customer experiences like video testimonials and case studies. Such a scenario could be a windfall for content, including blogs, case studies, and videos. If you’re unable to produce it on your own, we can help.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Launch Marketing

APRIL 19, 2023

Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. 56% of B2B customers find testimonials to be helpful and 92% of people search out testimonials when making a purchase decision. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Marketing Insider Group

SEPTEMBER 29, 2020

This is reflected in their blog, SPARK , which is summed up with its subheading, “helping ignite the power of your people.”. Where its blog, The Orange Dot , draws in new business is from the thousands of people who’ve never tried meditating or have no idea that a meditation app exists or how it could help them. Your Company Blog?

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Oktopost

MARCH 4, 2024

B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. It would help if you also looked into persona-based segmentation. Case studies offer this outsider perspective on your product and help boost your credibility.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Moz

JANUARY 26, 2020

They had been advised by other consultants on what to do. Yes, HTML structure does help considerably when trying to rank for featured snippets. I needed someone on the inside at Google to help. Confirming suspicions with Big Data. Now, when my client first came to me, they had their own suspicions about what was happening.

Case Studies 64

Case Studies Case Study Features Studies 64

ClickDimensions

MARCH 27, 2023

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Our consultants have their finger on the pulse of modern-day marketing and we offer our customers the opportunity to stand out from the crowd to become MARKETING POWERHOUSES!

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. they also will help you avoid potential cultural issues or misunderstandings in terms of translations. Descriptive names (e.g., Microsoft).

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. We invited Forrester Consultant, Sam Conway, and Christine Grammier, Managing Director at LiveRamp, to discuss the findings on a recent webinar. Sometimes it’s valuable to compare the “before and after” pictures to see just how far you’ve come.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40