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10 Tips for Planning and Hosting a Successful Webinar

Trade Press Services

For example, if lead generation is the key intent, create a sales-oriented presentation that highlights the benefits of your product or service, includes real-world case studies and features a clear call to action for attendees. Make sure that your format and delivery invite conversation with co-hosts, panelists and attendees.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. eMarketer.com reports that in August of 2006, 17 million people had listened to a podcast which is 70% more then the number of people who downloaded a podcast from April 2006. It looks like I'm not the only one.

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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

I am the co-founder at FullFunnel.io If you’re interested, you can take a deep dive in this ABM campaign case study. Essentially, you’re inviting the buyers from your target accounts to co-create content. In this case, we invited our target buyers to appear as guests on our podcast.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. Assimilating Case Studies into the Content Strategies: . The marketers should also necessarily align their core visions with the results being published.

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More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Miller Electric Manufacturing Co. the report is free but it does require registration to download). Tyco Flow Control. Click here to view the embedded video. Thermo Fisher Scientific.

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How to Use Conversational Marketing to Get More Leads

The Empathy Marketing Blog

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. We had enough stuff to say and enough case studies and examples and methodologies and playbooks and blueprints, and all that stuff. Everybody has a podcast. Everybody has a blog.

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How to Use Conversational Marketing to Get More Leads

Markempa

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. We had enough stuff to say and enough case studies and examples and methodologies and playbooks and blueprints, and all that stuff. Everybody has a podcast. ” Right?