The Point

APRIL 21, 2025

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Translated, that means when someone fills out a form to download a white paper from your website say, its almost two whole days on average before that content is actually opened and read.

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

Vision Edge Marketing

MARCH 4, 2025

Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value. One valuable B2B sales strategy approach lies in the concept of customer-centric insights selling.

B2B Sales 162

B2B Sales Acquisitions B2B Thought Leadership B2B 162

ClearVoice

NOVEMBER 13, 2024

In this article, we’ll dive into tools and tips for managing content effectively, how to measure success, and ways to seamlessly integrate your content across channels. The Role of Content Marketing in Investment Management Client Relations Content marketing can help build relationships with customers through targeted content.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96

Stevens & Tate

JUNE 30, 2025

That’s why a solid digital content marketing strategy for this sector should prioritize showcasing technical expertise, navigating longer sales cycles, and targeting distinct B2B audiences. It provides a great platform for explaining complex processes and technical products in a way that’s easy to grasp.

Marketing & Strategy 87

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 87

CMSWire

JULY 1, 2025

How will we absorb AI’s opportunity and disruption, manage evolving customer dynamics and deal with a fluctuating economic environment? Navigators view planning and measuring as essential, but since their world constantly changes, they build routine methods for adapting plans into their process. We've got you covered.

Sitefinity 106

Sitefinity Marketing Budget Digital Experience Platform Enterprise Management 106

CMSWire

JUNE 9, 2025

The business case for brand storytelling is more than just theoretical. As the Forbes feature highlights, storytelling isn't just a marketing tactic; it's a leadership lever. Has Your Martech Stack? It helps CMOs translate big ideas into shared conviction, and it aligns teams and inspires action across the organization.

CMO 109

CMO Sitefinity Digital Experience Platform Marketing AI 109

Martech

DECEMBER 5, 2024

If you are unhappy in your current position, it may go deeper than just the job and/or manager. The same applies to how personality types consume certain content assets (case studies, white papers, videos, etc.). Processing. It may be at odds with your personality.

B2B Marketing 130

B2B Marketing Marketing AI Personalization Work Management 130

Launch Marketing

OCTOBER 2, 2024

Content marketing is a staple of B2B marketing and a proven tactic to integrate into your marketing mix. To help you appreciate the value, we have put together a piece that highlights the benefits of B2B content marketing and gives you strategies to use it to generate more leads and fill the sales funnel.

Paid Content 62

Paid Content Top of Funnel B2B Sales Lead Scoring 62

CMSWire

JUNE 12, 2025

Table of Contents The Business Case for Predictive CX High ROI Predictive CX Use Cases Conclusion: From Reactive Service to Predictive Customer Experience The Business Case for Predictive CX Predictive customer experience transforms how businesses engage with customers by shifting from responding to problems to preventing them.

Marketing AI 103

Marketing AI Work Management Sitefinity Lead Ranking 103

Lusha

DECEMBER 9, 2024

The B2B sales world is a jungle. Outbound sales are still key to growth, but forget those old-school tactics like cold calls and spammy emails. The Struggle is Real Sales reps today face a tough challenge. Data-driven insights and a focus on genuine relationships are the secret weapons of successful outbound sales.

Sales Management 52

Sales Management Ideal Customer Profiles Top of Funnel Tips 52

Only B2B

AUGUST 21, 2024

ABM is about quality over quantity—focusing on high-value accounts that are most likely to convert into sales. ABM requires close collaboration between marketing and sales teams. Streamlines the sales process Long-term relationships with key accounts. Tools: Use platforms like HubSpot or Marketo for campaign management.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Martech

MARCH 11, 2025

Processing. The long-accepted reason behind the popularity of previously browsed messages is that familiarity with the browsed item led to additive sales. A technology client once produced a stunning white paper that identified a future-state need, included expert interviews, and was widely promoted.

Lead Nurturing 103

Lead Nurturing Relevance Top of Funnel Multivariate analysis 103

CMSWire

JULY 9, 2025

Coframe Makes Its Case Customer Feedback Is Useless Without Integration — Here’s What to Do The Real Fix for Disjointed Customer Journeys Will Your Agents Buy in to the $50B Conversational AI Market? Modern CMOs act as strategic leaders who unify marketing, sales and customer success to drive business growth. This 6-Step Roadmap Can.

CMO 80

CMO Sitefinity Enterprise Management Marketing Budget 80

Hubspot

MARCH 12, 2025

Buyers face the same challenge every day, making simplicity a superpower in sales. Lets take a look at the basics of SNAP and how you can start using it in your sales cycle. SNAP selling is a sales methodology created by sales strategist Jill Konrath , based on her book, which covers the process extensively.

Work Management 61

Work Management Marketing Management Lead Ranking Peer-to-peer 61

Hubspot

JULY 22, 2024

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. If you're in a hurry, skip to the script or download free sales call templates.) I’ve found that cold calling is an excellent way to engage prospects one-on-one and move them to the next step in the buying process. Consider this.

Cold Calling 78

Cold Calling Sales Management Template Work Management 78

FunnelEnvy

NOVEMBER 11, 2024

This guide covers critical strategies to boost B2B conversions by improving user experience, utilizing advanced analytics like Google Analytics 4 (GA4), and refining conversion rate optimization (CRO) tactics. Improving user experience and reducing friction in the lead generation process can significantly increase solid conversion rates.

Conversion Rate 72

Conversion Rate Traffic Sales Qualified Leads Conversion 72

sagefrog

MAY 13, 2025

Marketers could guide buyers through this predictable process with a few well-timed touchpoints, gated content offers, and sales outreach. The modern B2B buying process looks nothing like it used to. Sales reps no longer guide prospects step by step toward a purchase. That model no longer holds up.

Peer-to-peer 52

Peer-to-peer Multi-Touch Attribution B2B Thought Leadership Buyer's Journey 52

Trade Press Services

JUNE 16, 2025

Influencers in the B2B space are the trusted voices buyers turn to for guidance throughout complex sales cycles. Influencer-led webinars , white papers , podcasts , and events can drive high-quality leads. A study by InfluencerHub found that B2B companies that invest in influencer marketing see a $5.20 Lead generation.

B2B Thought Leadership 86

B2B Thought Leadership Ad Building B2B Thought Leadership 86

CMSWire

JUNE 23, 2025

CMOs at companies like Dell, Adobe, and HubSpot are delivering business-wide impact through full-funnel, insight-led strategies. Today, CMOs are expected to do far more than build brand awareness—they’re being called upon to drive growth, align with sales and prove marketing’s contribution to the bottom line.

Marketing AI 57

Marketing AI Paid Content Enterprise Management Digital Asset Management 57

CMSWire

JUNE 30, 2025

Often referred to as the go-to-market (GTM) engine, sales, marketing and customer success teams are tasked with driving growth. It’s built on internal systems, processes and behaviors that prioritize what the customer needs, not just what is convenient for each team. Poor example: A B2B SaaS firm rewards sales solely on bookings.

Loyalty 73

Loyalty Sitefinity Enterprise Management Digital Asset Management 73

CMSWire

JULY 9, 2025

Here’s What to Do About It Read now Editorial Why the CMO Role Now Requires a Data Brain and a Storyteller’s Heart Read now Editorial What Experience Management Looks Like in the AI Era Read now The Psychology of a Great Customer Experience, According to Intuit Flashy AI Pilots Don’t Build CX Value. This 6-Step Roadmap Can.

Webinar Metrics 62

Webinar Metrics Sitefinity Enterprise Management Digital Experience Platform 62

CMSWire

JULY 3, 2025

Editorial Stop Blaming the Tech: It’s Your AI UX That Fails Read now Editorial Your Missed Opportunity in Customer Experience Culture Read now News CommBox Launches AI Platform to Transform Website Interactions Read now What Is Call Center Management? Strategy, CRM and Best Practices The Unsubscribe Experience Is Part of CX.

Sitefinity 80

Sitefinity Enterprise Management Lead Ranking Digital Asset Management 80

CMSWire

JULY 7, 2025

Read now Stop Blaming the Tech: It’s Your AI UX That Fails Your Missed Opportunity in Customer Experience Culture CommBox Launches AI Platform to Transform Website Interactions What Is Call Center Management? A clear, purposeful process from feedback to delivery builds efficiency and shows customers you’re genuinely tuned in to their needs.

Enterprise Management 70

Enterprise Management Digital Asset Management Sitefinity Work Management 70

CMSWire

JUNE 26, 2025

This contrasts with performance marketing, which delivers a quick surge in sales but requires constant effort to maintain. By putting in the reps and improving everything by 1%, they enjoyed the compounding effects that followed—along with a massive haul of gold medals. The Value of Consistency Now apply this thinking to marketing.

Enterprise Management 57

Enterprise Management Training Digital Asset Management Work Management 57

Tiecas

JULY 15, 2024

In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision.

Top of Funnel 52

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 52

Schubert B2B

DECEMBER 5, 2024

Attracts the Right Leads In business-to-business (B2B) marketing, sales can take a while. By creating useful resources like blog posts, guides or white papers that help solve problems for your audience, you can attract people interested in what you offer. This strategy helps you build trust while speeding up the sales process.

Content Marketing 62

Content Marketing Marketing Analytics Tools Paid Search Agency Business 62

ClearVoice

JUNE 30, 2025

Instead of throwing your message everywhere and hoping it sticks, you’re making strategic choices about platforms, timing, and tactics that actually work. Media planning is the process of deciding which channels to use, when to use them, what to say, and how everything fits together.

Media Plans 52

Media Plans Paid Content Marketing Budget Creation Advertising Channels 52

Orange Owl Blog

DECEMBER 24, 2024

Unlike B2C, where decisions are often driven by emotion or impulse, B2B transactions involve multiple stakeholders, longer sales cycles, and larger financial commitments. For example, sharing honest case studies or providing accurate data about the limitations of your services builds confidence.

Ethics 52

Ethics Transparency Enterprise Management Work Management 52

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. This article provides a detailed guide on nurturing high-quality leads and boosting sales. It also discusses nurturing strategies and tracking tools and the transition of leads to sales.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

FunnelEnvy

FEBRUARY 3, 2025

This is particularly valuable for B2B marketers, who often deal with lengthy, multi-touchpoint sales cycles. For B2B marketers, these insights can help identify which content resonates most with your audience, such as white papers, blog posts, or product demos. Creating an event tag in Google Tag Manager.

Lead Ranking 64

Lead Ranking Allocation Marketing Analytics Tools Sales Qualified Leads 64

Inbox Insight

AUGUST 21, 2024

According to Forbes, companies that focus on generating high-quality leads through content syndication experience a 45% higher sales achievement. Additionally, approximately 30% of B2B firms consider content syndication as one of their most effective lead generation tactics, highlighting its importance in your marketing strategy.

Cost per Lead 52

Cost per Lead Lead Ranking Top of Funnel CPL 52

Orange Owl Blog

DECEMBER 18, 2024

A study by McKinsey reveals that 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesnt happen. Research shows that businesses leveraging advanced personalization achieve an average 20% increase in sales. Why Personalization in Marketing Matters?

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services B2B Marketing 52

Orange Owl Blog

MAY 10, 2025

This advanced form of artificial intelligence is rapidly gaining traction in B2B marketing, offering solutions to some of the industry’s most challenging problemslong sales cycles, intricate customer journeys, and the need for hyper-personalized engagement. What is Agentic AI in B2B Marketing?

Marketing AI 52

Marketing AI Sales Management B2B Marketing Lead Ranking 52

CMSWire

JUNE 9, 2025

Central AI orchestration platforms help organizations track, audit and manage AI decisions while reducing risk. As businesses strive, test, learn and scale innovation across business units, what better way to achieve this than through a shared decisioning framework and management platform? Has Your Martech Stack?

Marketing AI 62

Marketing AI Enterprise Management Sitefinity Digital Asset Management 62

CMSWire

JULY 7, 2025

Read now Editorial Stop Blaming the Tech: It’s Your AI UX That Fails Read now Editorial Your Missed Opportunity in Customer Experience Culture Read now CommBox Launches AI Platform to Transform Website Interactions What Is Call Center Management? Strategy, CRM and Best Practices The Unsubscribe Experience Is Part of CX. Treat It That Way.

Ideal Customer Profiles 57

Ideal Customer Profiles Marketing AI Sitefinity Enterprise Management 57

Lead Forensics

DECEMBER 6, 2024

Long Buying Cycles and Self-Directed Journeys The B2B buying process has undergone a fundamental shift. Gone are the days when sales teams guided buyers through every stage of their decision-making journey. The result is a brand that feels cohesive and authoritative, whether engaging a CIO or an operations manager.

Top of Funnel 52

Top of Funnel Demand B2B Thought Leadership Thought Leadership 52

Valasys

SEPTEMBER 20, 2024

Regardless of your role whether it may be a creative product lead, an experienced marketing manager, or an aspirational entrepreneur, then this guide will cover the strategies that could offer your SaaS company the growth and success that it deserves. Other tactics include these strategies to grow your SaaS business.

Paid Content 40

Paid Content Work Management Marketing Management Lead Ranking 40