Martech

JANUARY 2, 2025

Critically, it involves developing and testing hypotheses about what strategies or tactics will improve outcomes, like revenue, conversions, or engagement. Case study: Building a hypothesis Heres a real-life example of how I built a hypothesis for a test years ago. Thats not a hypothesis. This time the test won.

Webinar Metrics 112

Webinar Metrics CTR Case Study Case Studies 112

Circle Studio

MAY 23, 2024

Hosting effective webinars is a great way to demonstrate expertise, build trust, and win more projects with your target audience. However, creating a successful webinar requires more than just presenting information — it involves careful planning, engaging content, and strategic promotion.

Webinar Metrics 78

Webinar Metrics Privacy Policies Practices Design 78

SocialPilot

JANUARY 27, 2025

Its about building meaningful relationships with your target audience, establishing authority, and fueling growth. But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. What is a B2B Social Media Strategy? Lets dive in.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Only B2B

MARCH 12, 2025

Are webinars just another passing trend in B2B marketing? Webinars are not just populartheyre one of the most effective content formats in B2B marketing. With a single webinar, you can repurpose content into six different assets , making it a highly cost-effective strategy. And yes, webinars drive serious lead generation.

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. The timeless case for automation. 1: The funding play. 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Martech

SEPTEMBER 11, 2024

Case studies/use cases Contrary to conventional wisdom, we found that case studies were used/consumed at the beginning of the buyer’s journey rather than later. BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation.

Sales Qualified Leads 135

Sales Qualified Leads Case Studies Content Case Study 135

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. By ‘we” I mean my 17-year old daughter who helped me a ton with the research. In case you are counting. But I paid her. Isn’t that nice?

Stats 336

Stats Marketing & Strategy Marketing Strategy Webinar Metrics 336

Contently

OCTOBER 23, 2024

And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The middle portion of the funnel is equally as important as its outer compadres in defining a brand’s longevity and the success of a content marketing strategy. HubSpot is a pro at this strategy.

Top of Funnel 143

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 143

Martech

DECEMBER 23, 2024

Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. Here are a few types of articles that would catch my attention in a cold email: 1. What are the three top kinds of content for this audience the emails should link to?

CMS Development 108

CMS Development Industry CMS B2B Thought Leadership B2B 108

sagefrog

FEBRUARY 3, 2025

An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes. Steps to Build a B2B Integrated Marketing Strategy Building a B2B integrated marketing strategy requires a structured and comprehensive approach.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Ranking 209

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 209

Martech

APRIL 23, 2025

Pro tip: Build a swipe file of your brand’s best-performing visuals and use them to train your team or agency on what your audience responds to. Intrigue works by presenting curiosity gaps that the brain naturally wants to close. ” Where to use it: Headlines, email subject lines, social copy, webinar titles. .”

Tactics 126

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 126

Oktopost

JULY 8, 2024

But before you inject your money and time into a detailed consumer analysis, you should understand the key trends in demand generation strategies this year. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Contently

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. Every month or so, we host a webinar. All without needing to do any extra outreach over email or other channels.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Orange Owl Blog

APRIL 2, 2025

B2B Marketing The Power of Case Studies in B2B Marketing: The Ultimate Guide Vivek Goel April 2, 2025 Share : Table of Contents Introduction Case studies in B2B marketing have become essential in todays competitive landscape, helping companies stand out and earn the trust of potential clients.

Case Study 52

Case Study Case Studies Studies Work Management 52

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Webinars : Online presentations or demos presented to an audience of registered attendees.

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Contently

APRIL 26, 2020

He studied effective speeches and listened to great speakers like an athlete watching game tape. Part of my job as editor-in-chief is to inspire our audience, supplying them with engaging advice. To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time.

Webinar Metrics 202

Webinar Metrics Tips Lock-In Class 202

Martech

AUGUST 19, 2024

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. What type of ABM targeting strategy is best for a small marketing team? It often requires significant resources for effective execution.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Sales Management 117

Excelsior Research

FEBRUARY 28, 2024

Under the heading “B2B Email Marketing Done Right: Case Studies and Strategies,” this blog explores the different aspects of effective B2B email marketing. A/B testing can help you improve your strategy. Keep Consistency: Decide on a regular timetable for sending emails.

Case Studies 40

Case Studies Case Study Studies Email Marketing 40

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Webbiquity

MARCH 22, 2025

The likes of MBS online have many flexible courses that you can study from home in your own time. These are great options for studying around your business or another job while you prepare to launch your startup. In the case of free seminars, be wary of events where the speaker may also be trying to sell you a product or service.

Education 130

Education Ad Building Business Marketing Management 130

Marketing Insider Group

APRIL 4, 2023

One study reports that inbound marketing motivates 90% of clicks. You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. Webinars, visual aids, podcasts, email newsletters, and videos are other excellent inbound marketing examples. So what are you waiting for?

Inbound Marketing 324

Inbound Marketing Examples Campaigns Planning 324

Salesforce Marketing Cloud

JUNE 16, 2025

That’s the power of webinars, and they’re revolutionizing how small and medium-sized businesses (SMB) engage with their audiences and build brand authority. Webinars offer SMBs a cost-effective way to reach a global audience. What we’ll cover: What is a webinar and why do small businesses need them?

Webinar Metrics 52

Webinar Metrics Marketing Automation Services Marketing AI Enterprise Management 52

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Leveraging AI to refine and enhance your B2B content marketing strategies ensures they deliver the maximum impact. Spoiler alert: they are. What Is B2B Content Marketing?

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. When marketers listen to sales presentations or conversations with customers, they will begin to: Build more empathy with clients. Pull more traffic to your website with a customized content marketing strategy.

Top of Funnel 349

Top of Funnel Marketing & Strategy Deliverability Marketing Automation Services 349

Zoominfo

MAY 20, 2021

According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You’ll gain essential insights through simple metrics.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Webbiquity

JANUARY 27, 2025

Competitor Analysis Competitor analysis is a crucial part of your research strategy. By studying their collaborations, you gain insight into what works and what doesnt in your industry, allowing you to make smarter decisions when choosing potential partners. This unique angle can make your partnership proposal more attractive.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 133

Webinar Metrics Education Lead Ranking Sales Qualified Leads 133

SocialPilot

JUNE 19, 2025

We’ve put together a fresh, practical breakdown of 20+ types of social media content, not just the usual suspects like memes and videos, but also AI-enhanced formats, immersive experiences, and strategy-backed use cases. No matter your goal – educate, entertain, or convert, there’s a content format here to match.

Social Media 59

Social Media Top of Funnel Webinar Metrics Media 59

SEMrush

JUNE 9, 2025

Create free account Semrush Blog News & Research Original Research & Studies We Studied the Impact of AI Search on SEO Traffic. Here are our key findings and what they might mean for you: 5 Key Findings from Our AI Search Study 1. Try 55+ products for free. Here’s What We Learned.

AIO 108

AIO Traffic Studies SEO 108

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 225

Hinge Marketing

NOVEMBER 3, 2021

In our recent survey of more than 200 Visible Experts® , 67% of respondents said speaking engagements were the most impactful of all marketing techniques, outranking writing a book (61%) and overtaking by an even wider margin referrals and recommendations (54%), the centerpiece of many professional services marketing strategies. .

Consulting 160

Consulting Work Management Marketing Management Webinar Metrics 160

Trade Press Services

NOVEMBER 11, 2024

According to the State of the Connected Customer report by Salesforce Research, “76% of B2B customers expect companies to understand their unique needs.” This gap presents a challenge for businesses: to commit to knowing their customers better. You’ll gain a behind-the-scenes look at their goals, pain points, and strategies.

Effectiveness 95

Effectiveness B2B Thought Leadership Case Study Case Studies 95

Marketing Insider Group

JUNE 22, 2021

Content distribution is a vital strategy for getting your content in front of the right people. It can help you build brand awareness, encourage your audience to act, and help you create a loyal following. A good distribution strategy can lead to more engagement across different channels and increased traffic to your website.

Distribution 362

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 362

Hinge Marketing

MARCH 20, 2025

What the Research Says In our 2025 High Growth Study , the best-performing professional services firms identified which marketing and business development techniques deliver the greatest impact. Here are the top six: One thing that struck me right away: Two of these top six techniques involved speaking to a live audience.

Webinar Metrics 87

Webinar Metrics Thought Leadership Case Studies Conference 87

Stevens & Tate

DECEMBER 11, 2024

Influencer marketing campaigns have long been a core component of business-to-consumer (B2C) strategies, but its less commonly associated with B2B businesses. This approach not only reinforces your brands authority but also helps build stronger, more authentic connections with your audience.

B2B Marketing 98

B2B Marketing Campaigns B2B Thought Leadership B2B 98