Convince & Convert

NOVEMBER 12, 2024

Brands like Salesforce and HubSpot use long-form YouTube content for product demos, case studies, and thought leadership discussions. Platforms like LinkedIn are prime spaces for thought leaders to share insights, case studies, and industry predictions, which enhances the brand’s credibility and drives SEO.

Social Media 159

Social Media B2B Thought Leadership Trends Social Marketing 159

Martech

SEPTEMBER 11, 2024

Case studies/use cases Contrary to conventional wisdom, we found that case studies were used/consumed at the beginning of the buyer’s journey rather than later. BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation.

Sales Qualified Leads 132

Sales Qualified Leads Case Studies Content Case Study 132

Marketing Insider Group

AUGUST 26, 2024

Whatever path you choose, make sure to consider demographic and psychographic information, including occupation, responsibilities, location, pain points, buying behaviors, and even common objections—reasons they might present as an argument for why they wouldn’t need your product.

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Martech

AUGUST 1, 2024

One item we consistently found is a favorite case study. Champions were present from the middle to the end of the process. How to use personality and behavioral data to construct the new buyer’s journey First, we have to shift the focus from the content aligned to the stage to the type of buyer present at that stage.

Buyer's Journey 115

Buyer's Journey Ad Building Case Study Case Studies 115

Webbiquity

AUGUST 8, 2024

According to research, the human mind is 22 times more likely to remember facts presented in the form of a story. By Including customer reviews, case studies, testimonials, or user-generated content (UGC) on your product pages, you will not only improve your brand’s credibility but also show that you value your audience’s opinion.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Vision Edge Marketing

FEBRUARY 25, 2025

A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs. While customer advocacy presents significant opportunities, be prepared to address potential obstacles like pinpointing suitable advocates, ensuring authenticity, or assessing impact.

Marketing & Strategy 158

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 158

chiefmartech

NOVEMBER 3, 2024

At the center of our research was one of the most comprehensive studies of the real use cases for gen AI in marketing today. How do gen AI policies — if they’re present — impact usage? What are marketers using? What have they tried? What are they avoiding? How do existing vs. new martech tools fit into the picture?

API 80

API Case Studies Marketing Report Creativity 80

Marketing Insider Group

DECEMBER 17, 2020

Case studies are like juiced-up testimonials that showcase specific instances where your products or services have clearly demonstrated their value. Case studies should be primarily educational but allow you to discuss your capabilities and quantifiable benefits.

Marketing Budget Creation 356

Marketing Budget Creation Marketing Budget B2B Thought Leadership Content 356

Martech

JANUARY 2, 2025

Case study: Building a hypothesis Heres a real-life example of how I built a hypothesis for a test years ago. Internal inspiration Case study 1: Failed performance tests Even if a test fails, you should look for learnings you can leverage in the future. Thats not a hypothesis. This time the test won.

Webinar Metrics 108

Webinar Metrics CTR Case Study Case Studies 108

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Case studies Why. For example, if someone clicked on a case study, send them a related whitepaper.

CMS Development 105

CMS Development Industry CMS B2B Thought Leadership B2B 105

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 352

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 352

Marketing Insider Group

APRIL 4, 2023

One study reports that inbound marketing motivates 90% of clicks. You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. Case Studies Spotlighting a customer is delicious bait to bring in those feisty prospects that are still on the fence. So what are you waiting for?

Inbound Marketing 326

Inbound Marketing Examples Campaigns Planning 326

Vision Edge Marketing

FEBRUARY 25, 2025

A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs. While customer advocacy presents significant opportunities, be prepared to address potential obstacles like pinpointing suitable advocates, ensuring authenticity, or assessing impact.

Marketing & Strategy 138

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 138

Martech

AUGUST 19, 2024

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Incorporating industry-specific language, relevant case studies and personalized calls to action (CTAs) significantly enhances engagement.

Account Based Marketing 113

Account Based Marketing Ideal Customer Profiles ABM Sales Management 113

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? The best news from the study is that 85% of tech company employees say their companies have responded somewhat or very well to our situation.

Research 333

Research Paid Search Agency Case Studies Planning 333

Vision Edge Marketing

APRIL 15, 2025

He currently serves on the boards of Century Companies and the Center of Steward Leader Studies and chairs the board for Mygrow. Making the shift from a leadership role to a board member position presents unique challenges. In this case, it was a leisure business. Each business is different in this regard.

Enterprise Management 188

Enterprise Management Work Management Lead Ranking Marketing Management 188

Webbiquity

MARCH 31, 2025

Types of Content for Demand Generation Marketers from SAP SE , a global enterprise software giant, leaned on educational materials like whitepapers and case studies to tackle complex industry pain points. Case Studies: Illustrate real-world impact with tangible results. Lets delve deeper. Think again.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Marketing Insider Group

OCTOBER 1, 2024

Tom Seclow of Spencer Stuart presented a case study with the message that CMOs’ tenure continues to climb as they become more entrenched in their roles and expand their influence across their organizations. However, he warned that “short-term thinking and focus on quarterly earnings is a big challenge.”

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Martech

AUGUST 23, 2024

The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees. When good service falters: A personal case study I had heard numerous stories about negative customer experiences with a vendor I was working with but had not experienced them firsthand.

Customer Satisfaction 117

Customer Satisfaction Work Management Marketing Management Correlation 117

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. When marketers listen to sales presentations or conversations with customers, they will begin to: Build more empathy with clients. Due to COVID-19, the remote workforce is at an all-time high.

Top of Funnel 349

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 349

Trade Press Services

NOVEMBER 11, 2024

This gap presents a challenge for businesses: to commit to knowing their customers better. Collaborate on Industry-Specific Case Studies Joint case studies with customers give brands insight into client challenges, solutions, and success metrics. Yet, only “34% of companies treat customers as unique individuals.”

Effectiveness 93

Effectiveness B2B Thought Leadership Case Study Case Studies 93

Webbiquity

MARCH 28, 2023

Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

Top of Funnel 325

Top of Funnel Marketing & Strategy Marketing Strategy Planning 325

Webbiquity

MARCH 22, 2025

The likes of MBS online have many flexible courses that you can study from home in your own time. These are great options for studying around your business or another job while you prepare to launch your startup. In the case of free seminars, be wary of events where the speaker may also be trying to sell you a product or service.

Education 130

Education Ad Building Business Marketing Management 130

Vision Edge Marketing

MARCH 4, 2025

Application: Present a story: We helped a company in your industry reduce delays by 30%, enabling them to launch products three months ahead of schedule and gain market share. In this phase, Marketing develops thought leadership content, such as white papers or case studies, that Sales teams can use to spark insightful conversations.

B2B Sales 149

B2B Sales Acquisitions B2B Thought Leadership B2B 149

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. Case Studies. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Marketing Insider Group

OCTOBER 26, 2020

A recent study found that only 8% of companies believe their performance management drives business value. And I would be thrilled to come present to your team on the power of empathy. The post Performance Reviews Suck – The Case for Eliminating Annual Reviews appeared first on Marketing Insider Group.

Correlation 361

Correlation Work Management Customer Satisfaction Marketing Management 361

Sword and the Script | B2B

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers. They made an introduction, and I went to work trying to convince them to do a case study.

Peer-to-peer 78

Peer-to-peer Ad Building Work Management Case Studies 78

Martech

NOVEMBER 8, 2024

Do they feature more case studies for certain verticals over others? This presents a significant opportunity, as 68% of Redditors are not on LinkedIn, providing access to a large, unique audience. Watch: Maximizing your B2B paid media ROI with alternative platforms Here’s my full presentation from SMX Advanced.

Paid Content 121

Paid Content ROI Allocation Media 121

Martech

JANUARY 2, 2025

In a presentation at the Fall MarTech Conference , Melissa Reeve discussed the “middle-out” strategy, a way to drive successful change in marketing. A case study in middle-out change management T-Mobile wanted to move from a highly complex website to one that truly prioritized customer needs. Invest in the change.

Work Management 115

Work Management Marketing Management Planning Paid Search Agency 115

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” Record those presentations or panel discussions. In the case of startups, possibly stock. On to the lessons of the report.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Webbiquity

JANUARY 27, 2025

By studying their collaborations, you gain insight into what works and what doesnt in your industry, allowing you to make smarter decisions when choosing potential partners. Audience Overlap Studies Understanding your audienceand the audience of potential partnersis crucial for identifying businesses that can benefit from a collaboration.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Salesforce Marketing Cloud

NOVEMBER 15, 2024

And it’s not being used only as a side experiment: According to a recent McKinsey study, the majority of the 1,400 businesses surveyed have adopted artificial intelligence (AI) in at least one business function, and are regularly using generative AI in at least one function. Evaluate the trust and safety for your use cases.

Lead Ranking 119

Lead Ranking Advertising Benchmark Lead Scoring Business 119

sagefrog

DECEMBER 16, 2024

Content like case studies, whitepapers, and webinars can help position your company as the best choice. Webinars Webinars are live or recorded presentations that delve into industry topics or demonstrate solutions. Content types like blogs, infographics, and social media posts are particularly effective.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. This step is crucial because it will help you determine the best way to present your information and ensure that your story is engaging and accessible.

Storytelling 339

Storytelling Top of Funnel Content Paid Search Agency 339

Marketing Insider Group

MAY 24, 2021

But we need champions like you who know how to sell in the business case for content marketing and drive the strategy. Studying the work of top-ranked content writers: Google “content marketing” and look at the content on the highest-ranking companies’ websites and social media platforms.

Paid Search Agency 361

Paid Search Agency Content Marketing Advertising Agencies Marketing Analytics Tools 361

Tony Zambito

DECEMBER 14, 2020

It does not take a huge scientific study to see that confidence has been shaken in a lot of industries. An example from our Center for Buyer Insights Buyer Outlook Study : “Here’s the thing, while we have seen a tremendous spike, we know it is not normal. Or, to engage in sales conversations where we are making a business case.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271