Marketing Insider Group

OCTOBER 19, 2020

Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. B2B marketers need to be savvier in developing a link building and content developing strategy. However, content marketing can mean a myriad of things for B2B companies. What does this mean for you?

Link Building 363

Link Building Top of Funnel Ad Building Lead Ranking 363

markempa

AUGUST 1, 2017

The answer can make a huge difference in your sales and marketing results. And he’s had a profound influence on how we sell and market, especially those who are in B2B. Because with the cloud, the conversation has to shift from the old “our-solution” marketing: our solution will do this, and our solution will do that.

Sales Qualified Leads 326

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 326

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Studies 120

Case Studies Case Study Studies Peer-to-peer 120

Marketing Insider Group

OCTOBER 2, 2023

We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up with loads of startups just like yours. Today, we’re sharing our insights, drawing from our own experiences, to help you identify the ideal marketing partner tailored to your startup’s unique needs.

Advertising Agencies 300

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 300

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 353

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 353

Marketing Insider Group

MARCH 18, 2020

Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Don’t use your program purely as a marketing technique. Think about what’s in it for your employees too. Start with Your Employee Activation Goals.

Effectiveness 310

Effectiveness Peer-to-peer Guidelines Thought Leadership 310

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Square 2 Marketing

FEBRUARY 9, 2024

You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

Case Studies 82

Case Studies Case Study Studies Peer-to-peer 82

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Recent marketing statistics show that 86% of marketing professionals are already using video content as a marketing tool. Gone are the days of generic, one-size-fits-all content. Why is it trending?

Social Media 293

Social Media Marketing AI Trends Peer-to-peer 293

Zoominfo

OCTOBER 18, 2018

We also recommend including proof of value in the form of customer testimonials and case studies. Here’s why: Case studies and testimonials promote trust. A customer or prospect is much more likely to trust the words of their peers more so than the words of a company. And—case studies do just that.

Product 203

Product Peer-to-peer B2B Zoominfo 203

Contently

FEBRUARY 8, 2022

Fact : Consumers don’t fully trust corporations. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. I know, I know.

Storytelling 215

Storytelling Branding Brand Identity Word of Mouth 215

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.

Lead Generation 230

Lead Generation ROI Demand Generation Agencies Lead Ranking 230

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why Case Studies? Just fill in the blanks.

Case Studies 100

Case Studies Case Study Studies B2B Marketing 100

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 354

Paid Content Ad Frequency Paid Search Agency Marketing Budget 354

Vision Edge Marketing

NOVEMBER 2, 2021

In a different study, McKinsey found a strong correlation between innovation and performance. In a different study, McKinsey found a strong correlation between innovation and performance. Don’t see their peer group doing it or their peers are doing something different. How Marketing Helps New Be Adopted.

Peer-to-peer 176

Peer-to-peer Work Management Marketing Management Planning 176

Act-On

SEPTEMBER 25, 2023

Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. When the two platforms work together, magic happens.

Marketing Automation Services 214

Marketing Automation Services Software Top of Funnel Process 214

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately. However, that’s not necessarily true.

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 200

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. According to statistics, last year, U.S. What is Email Optimization?

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. Only trust leads that come from Lead Generation people that you trust. And the first step to getting there is making sure you have a clean list.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 218

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 218

Convince & Convert

OCTOBER 28, 2014

Interestingly, almost 30% of all A/B tests are CTA button tests, according to one study. Interestingly, almost 30% of all A/B tests are CTA button tests, according to one study. In one case, changing from “start your free 30-day trial period” to “start my free 30-day trial period” increased conversions by 90% !

Peer-to-peer 167

Peer-to-peer CAN-SPAM Click Rate Case Studies 167

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. LinkedIn Customer Reviews.

Peer-to-peer 131

Peer-to-peer Linkedin Top of Funnel Product 131

markempa

SEPTEMBER 13, 2017

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). This year, “ The Role of Marketing in Customer Advocacy ” report found that has increased to 67% which is a 570% increase. Are you connecting with and empowering your customer advocates?

Work Management 322

Work Management Eloqua Marketing Management Paid Search Agency 322

Zoominfo

JULY 1, 2018

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). But—as B2B marketers and sales professionals—we have a lot to learn about social selling. What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Using marketing campaigns to achieve clean data. Strengthening marketing’s leadership voice. Brenda is one of her best marketers. Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. Using marketing campaigns to achieve clean data. “As

Case Studies 90

Case Studies Case Study Studies Planning 90

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. What is B2B Sales Experience?

B2B Sales 197

B2B Sales Webinar Metrics B2B Peer-to-peer 197

KoMarketing Associates

APRIL 29, 2020

Per a survey from PathFactor , “92% of marketing leaders report that content plays an important part in their decision-making process.”. Per a survey from PathFactor , “92% of marketing leaders report that content plays an important part in their decision-making process.”. Of course, content has been influencing B2B buyers for a while.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.

Storytelling 123

Storytelling Marketing Mix Paid Content Word of Mouth 123

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 252

Marketing AI Enterprise Management Stats Marketing Management 252

Act-On

DECEMBER 17, 2024

B2Cs often do a good job establishing consistent customer experiences and building trust and reliability. Today, marketers have far more channels available, along with greater opportunities to make mistakes. Today, marketers have far more channels available, along with greater opportunities to make mistakes.

Loyalty 130

Loyalty Ad Building Branding Brand Identity 130

Contently

MARCH 16, 2018

In my career, I’ve spent a lot of time dissecting what content marketing is and how we as leaders and marketers can use content to develop meaningful connections with the audiences that matter most to us. To me, content isn’t only a creative outlet, and it’s more than just another marketing tactic.

Peer-to-peer 163

Peer-to-peer Ad Building Barriers Touchpoints 163

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Optinmonster

FEBRUARY 15, 2024

By including social proof in your digital marketing, you can convince more of your leads to make a purchase. By showing them how much their peers love your products. That’s why all the big brands use social proof on their sites, on their social media, and in their email marketing. What Is Social Proof?

Social Marketing 116

Social Marketing Examples Peer-to-peer Case Studies 116

Biznology

MAY 7, 2019

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head. The value to buyers from these sites is obvious.

Work Management 132

Work Management Marketing Management Advertising Channels Peer-to-peer 132

Marketing Insider Group

MARCH 4, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Enterprise Management 261

Enterprise Management Paid Search Agency Examples Advertising Agencies 261

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120