Case Studies Marketing Attribution White Paper 
CMSWire
JULY 10, 2025
Employment among existing CDP vendors rose 3.4% — the strongest performance since 2022. While composable vendors posted nearly 13% growth, they remain under 5% of the market in size and employment. This 6-Step Roadmap Can. Feedback Loops, Not Dashboards, Drive Real CX Insights Can AI-Generated Interfaces Replace Static UX?
LeadsRX
NOVEMBER 1, 2018
Marketing attribution isn’t just for B2C. In fact, using attribution to measure your B2B marketing efforts can provide deeper insights into your marketing operations than are often seen in B2C applications. of companies use a multi-touch model. of companies use a multi-touch model.
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Marketing Insider Group
AUGUST 20, 2020
Quick Takeaways: Today’s customers go back and forth along the marketing funnel, which resembles a conveyor belt. Marketing tools and channels generate huge amounts of data today. Do experiment with attribution models. A single-touch model is much easier to use, but slightly less accurate and precise.
Full Circle Insights
MAY 20, 2022
There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?
Full Circle Insights
NOVEMBER 10, 2020
John Wanamaker, department store magnate and marketing pioneer, famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”. But to succeed over the long haul, you have to understand exactly what drives marketing efficiency. Process efficiency is the other key to marketing success.
Biznology
AUGUST 10, 2016
If you can’t prove it at scale, try proving it in a small test case. When you do, your trial can turn the religion of last-touch attribution into the science of an attribution model that works for your business and its digital buyers. Attribution science. Then test these practices in your trial.
Full Circle Insights
JUNE 16, 2020
A shift to digital highlights the importance of having robust digital marketing metrics capabilities. This is critical because it allows marketers to get a big picture view of digital and non-digital marketing performance inside the CRM. The Full Circle Method for Digital Marketing. Defining Marketing Attribution.
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