Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Consideration: Answering Questions and Building Trust Readers in the consideration stage want detailed information before making a decision.

Top of Funnel 251

Top of Funnel Marketing Funnels Content Marketing Planning 251

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Advertising Agencies Webinar Metrics 232

Vision Edge Marketing

FEBRUARY 25, 2025

This is why we encourage our customers to consider customer advocacy to support their customer-centric strategy. This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. Slack has effectively used customer advocacy to expand its user base.

Marketing & Strategy 176

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 176

Contently

SEPTEMBER 5, 2024

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. They can highlight real-world successes and build trust and authority.

Case Studies 78

Case Studies Case Study Studies Work Management 78

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge.

Social Media 166

Social Media B2B Thought Leadership Trends Social Marketing 166

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on. Why a Lifecycle Approach Matters.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. And yet, working in marketing requires knowing what matters and why. And yet, working in marketing requires knowing what matters and why. Why it matters.

Webinar Metrics 128

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 128

Webbiquity

MARCH 31, 2025

Image credit: Artem Podrez on Pexels Over the past two decades, in collaborations with industry leaders like Salesforce and HubSpot , its become clear how essential it is for businesses to establish effective demand generation strategies. Chances are, theres been a breakdown between marketing and sales.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement.

Marketing Budget 144

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 144

Tomorrow People

JUNE 12, 2025

In competitive markets where multiple products promise similar features, positioning becomes the make-or-break factor. This article walks through how companies can establish and maintain compelling product positioning in saturated markets where differentiation is both difficult and essential. Expectations rise.

Enterprise Management 156

Enterprise Management Positioning Work Management Marketing Management 156

sagefrog

JUNE 29, 2025

In a world oversaturated with sales pitches, social media chatter, and forgettable blog content, one marketing tool continues to rise above the noise: the B2B case study. In B2B marketing, where buying cycles are long and decisions are often made by committee, credibility and trust are everything.

Case Studies 59

Case Studies Case Study Top of Funnel Studies 59

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? Louis Federal Reserve (as shown below), it’s taken less than two years for generative AI to reach the 40% market penetration level.

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.

Storytelling 131

Storytelling Paid Content Marketing Mix Word of Mouth 131

Stevens & Tate

JUNE 30, 2025

Have you read tons of digital content marketing advice, only to find that most of it doesn’t quite fit your industry? However, manufacturing is a whole different ballgame—it often serves niche markets with specific needs. These strategies will get you there! That’s where video marketing comes into play!

Marketing & Strategy 87

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 87

WordAgents

MAY 6, 2025

They deliver essential content without overwhelming you with complex strategies you’re not ready for. Your content partner creates editorial guidelines to ensure consistency as your content types expand to include case studies and more technical articles. You need structured, SEO-focused output that scales reliably.

Top of Funnel 195

Top of Funnel Advertising Agencies Work Management Sales Qualified Leads 195

Webbiquity

JULY 1, 2025

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. 96% of marketers say videos improve user understanding of their products. But in the world of marketing, it’s not that simple.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

WordAgents

JULY 10, 2025

Many different strategies are available to businesses using social media; without a strategy, social media turns into a time sink. The right social media strategy and platform will help brands stay visible, build trust, and respond in real time. Social media supports both marketing and customer service.

Social Media 195

Social Media Media Work Management Marketing Management 195

Webbiquity

AUGUST 8, 2024

In fact, it’s one of the most powerful strategies you can use to boost your website conversion rate. In other words, when you leverage storytelling in your marketing, you create a deeper connection with your audience, which will, in turn, help your brand come across as more appealing and trustworthy.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

WordAgents

JUNE 17, 2025

Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. Marketing platforms move fast. An agency tuned into your market has already spotted the patterns. Agencies Already Hold the Data You’re Trying to Collect A good social marketing agency doesn’t guess.

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

WordAgents

MAY 8, 2025

Whatever the case, choosing the right content writing agency can make all the difference in those situations and more. WordAgents SEO content, product descriptions, website writing Pros: US-based writers, proven SEO expertise, scalable packages Cons: No video (yet) Startups, SME, marketers serious about SEO 2. Compose.ly

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Coschedule features some great case studies.

Top of Funnel 325

Top of Funnel Marketing & Strategy Marketing Strategy Planning 325

Marketing Insider Group

DECEMBER 5, 2024

Modern businesses need strong, thoughtful strategies to stay ahead. Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it.

Marketing Management 144

Marketing Management CRM SEO Lead Ranking 144

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Vision Edge Marketing

MARCH 4, 2025

Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value. One valuable B2B sales strategy approach lies in the concept of customer-centric insights selling.

B2B Sales 162

B2B Sales Acquisitions B2B Thought Leadership B2B 162

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Sales Management 117

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. Disjointed efforts can lead to mixed signals, missed opportunities, and weakened brand trust. Disjointed efforts can lead to mixed signals, missed opportunities, and weakened brand trust.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Martech

AUGUST 20, 2024

Press coverage abounds, but successful use cases are scarce. The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. It begins with an innovation, such as AI.

Marketing AI 130

Marketing AI Effectiveness Planning Paid Search Agency 130

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. The list goes on.

Linkedin 127

Linkedin Marketing & Strategy Marketing Strategy Examples 127

WordAgents

APRIL 3, 2025

Content strategy is key to digital marketing success, but how a brand approaches it makes all the difference. The inconsistency can confuse your audience and weaken brand trust. Go Deeper: SEO Content Marketing or Paid Ads? A hybrid strategy maximizes reach while ensuring long-term growth. The Long-Term Numbers 3.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Case Studies : These are the B2B equivalent of product reviews.

Paid Content 352

Paid Content Social Marketing Paid Search Agency Advertising Agencies 352

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 350

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 350

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Marketing AI 139

Marketing AI Generation Work Management Paid Search Agency 139

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. These strategies work in tandem to enhance credibility, engage target audiences, and increase conversions.

B2B Marketing 77

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 77

Contently

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

User-Generated Content 150

User-Generated Content Paid Content Generation Brand Identity 150

Launch Marketing

SEPTEMBER 4, 2024

What marketing methods are the most effective to fill the sales funnel with qualified prospects? Our B2B marketing consultants have compiled a list of seven B2B marketing ideas that will help you generate more quality leads and fill the sales funnel with more quality prospects. How can your organization generate more leads?

Sales Qualified Leads 106

Sales Qualified Leads B2B Marketing Lead Scoring Lead Ranking 106

Marketing Insider Group

OCTOBER 2, 2023

We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up with loads of startups just like yours. And there’s one thing we know for sure: Success comes from crafting the right strategy, creating killer content, and, most importantly, getting those results. Image Source: Mayple Why?

Advertising Agencies 300

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 300

ClearVoice

NOVEMBER 12, 2024

Now, in this relentless race of innovation, financial institutions find themselves on the edge, feverishly ramping up their content strategies. The Top 5 Financial Content Ideas for 2025 Financial content marketing can be the difference maker in your business’s success.

Digital Asset Management 104

Digital Asset Management Marketing AI Work Management Marketing & Strategy 104