The Laws Marketers Need to Know to Avoid Legal Backlash
Hubspot
FEBRUARY 10, 2012
CAN-SPAM Act. As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act. Even if you're sending emails using an ESP like HubSpot , that doesn't mean you won't be held liable if the emails sent aren't compliant with CAN-SPAM regulations.
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