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What is CAN-SPAM?

ClearVoice

What is CAN-SPAM? If your business uses email marketing, the CAN-SPAM Act allows those receiving your messages to opt out. EACH instance of non-compliance can cost up to $43,792. CAN-SPAM sounds like a catchy name for spam emails, and it is. How to avoid CAN-SPAM non-compliance.

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FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. We can see both sides. Their verdict? No changes.

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Why Your Emails Are Going to Spam and Ways You Can Put a Stop to It

Benchmark Email

Spam — to know it is to hate it.

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Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Spam messages have a far higher chance of ending up in junk mail folders.

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Do You Need to Worry About CAN-SPAM Lawsuits?

Adobe Experience Cloud Blog

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. How CAN-SPAM Works, and What it Requires. Who Can Sue Under CAN-SPAM?

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Understanding Google Analytics Bot and Spider Filtering

Webbiquity

But you not realize just how big the percentage is, or the different techniques you can use to prevent bot traffic from distorting your analytics data. There are lots of spam bots we may not even know are affecting our analytics data. It can be found under Tracking info<Property column<Admin section. Hacker bots.

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How Artificial Intelligence Can Help Your Emails Reach The Inbox

SendX

In this sense, email deliverability is described as the relative amount of email landing in your audiences’ inbox compared to those going straight to the spam folder. How AI Can Be Used to Help Emails Reach the Inbox Most Business to Customer (B2C) marketers use email marketing to connect leads and reach clients.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

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7 Ways To Improve Email Deliverability (With One Ingenious Tip)

SendX

They don’t work on subject lines, CTAs, fancy templates unless they are sure that whatever they send will actually land into subscribers’ inbox and not into spam boxes. Inactive subscribers generally don’t remember signing up for your emails and thus tend to mark emails as spam whenever a forgetful subscription catches their eye.

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6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. This is because it can provide a high return on investment. If you have been planning to run a bulk email marketing campaign, here are some strategies that can help you get the maximum ROI out of it.

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How Email Deliverability Affects Your Business

Marketing Insider Group

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. If your emails never reach the inbox and go to spam instead, you never even get the chance to show off your witty subject lines. Attention is a limited resource.

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Email Deliverability Terms You Need to Know [Cheat Sheets]

Litmus

But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. Domain names can represent a whole bunch of different IP addresses. Subscriber behavior.

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The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. In fact, SPAM IS LEGAL in the United States.

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Top 20 Email Marketing Terminologies

SendX

There can be many reasons behind an email bouncing, say an invalid email address, your domain being clubbed as spam or the recipient inbox being full. 2) Block When the recipient account stops your emails by triggering spam filters or other factors this is a block. Let’s get started.

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The Definitive Guide to Email Deliverability

SendX

Are my emails landing in spam box? Mailbox providers analyze various aspects of an email sender and message content to prevent users from spam and malicious content. You don't have to be a spammer to get your emails land in spam. What is SPAM? Okay, the funny thing is there is no consensus on what construes as a SPAM.

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How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

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Email Deliverability | Why Does It Matter?

Predictive Response

of all emails either go to spam or remain undelivered. Email deliverability can seem complicated, but I’m here to help make it a tad easier. Keep in mind that it is possible to have good email delivery where the email lands in the person’s inbox but poor deliverability in that your emails land in Spam folder. Email Delivery.

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The Advantages and Disadvantages of Hosting Your Email

SendX

Control Spam and Viruses. You’ll be lucky to pass the spam filter on their email clients. Since you choose the hosting solution, you can even mandate where your email data physically resides. For example, you can opt for hundreds of webmail applications or choose the spam filters you want to put in place.

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What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act? well, you do the math.

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Should I Use a Separate Domain for Marketing Emails?

The Point

The most common business case for using a separate email domain is that doing so can help protect a company’s main Web domain (companyname.com) from spam complaints, and thus minimize the chance of that same domain being blacklisted. The set-up process for a new domain can be complicated and time-consuming. Click To Tweet.

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The Email Marketers Guide to Using List-Unsubscribe

Litmus

Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers. Giving the option to unsubscribe easily is a much better alternative for sender reputation, email deliverability and list health than having the message marked as spam.

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Experts Share: Why Emails Go to Spam Instead of the Inbox

Litmus

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Dimiter Batmazian, Solution Architect, Deliverability Services at Salesforce Marketing Cloud says these are the most basic steps to ensuring your mail can be delivered without issues. Spam filters operate in many layers.

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LinkedIn Aims To Boost Engagement By Tapping Into AI With Their New ‘Collaborative Articles’

Rock Content

Contributors can gain more visibility, contacts, and recognition via the new Community Top Voice badge , which lasts for 60 days before you have to contribute again to regain the badge. Members can like and react, and ask to be added so that they too can contribute their thoughts, advice, and opinions. We can see their point.

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Why AI-Generated Content Marketing Can’t Fully Replace Humans

Marketing Insider Group

Can machines generate quality digital content that engages real human customers? That said, there are ways AI-generated content marketing can be used by companies to make their content strategies more informed and efficient. With only a small amount of input, the GPT tool can generate large volumes of sophisticated AI-generated text.

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The Easiest Way to Improve Email Deliverability

Spiralytics

You may even think it’s the most important factor in your strategy as it can persuade your audience to take action. 1 in every 6 emails ends up in spam folders or remains undelivered. Spam and spoofing are on the rise, and email hosting service providers are responding, so more emails are ending up in their recipients’ spam box.

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Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023

Optinmonster

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. By tracking these metrics together, you can see how well you’re doing in reaching your overall goal of increasing sales revenue and make changes to your strategy if needed.

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What are Scam Bots, and How Do They Affect Businesses

Spiralytics

Have you ever noticed spam comments on social media platforms goods or offers that seem too good to be true? Scam bots can like, write, share, and post like how people act online, but they usually publish content that advertises freebies, discounts, offers, or adult content. Well, scam bots are responsible for these types of actions.

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Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

Understanding what causes an email to land in the junk folder can be difficult. It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll ….

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Why spam trigger words are a thing of the past

Litmus

Creating an email can take a lot of work. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at. Tweet this ?.

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[AEMKT 201] Get Agile with Litmus: Webinar Recording + Q&A

Litmus

In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. We’re currently running into spam issues with Gmail. What tools are available to help identify these spam flags? Sorry to hear it!

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Foundations of Data Privacy in Email Marketing

Litmus

There are anti-spam and data privacy laws all email marketers should know and understand. These include: Controlling the Assault of Non-Solicited Pornography And Marketing ( CAN-SPAM ). Canada’s Anti-Spam Legislation ( CASL ). Lesson 3: Privacy-Proofing. Lesson 1: Laws That Affect Email Marketing.

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. A writer needs to produce content that can attract Google’s attention.

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7 Email Testing Best Practices to Help You Work Smarter

Litmus

Our Litmus customer support team is often asked about the most popular email clients, and you can find that information updated each month on our email client market share page. Litmus Email Analytics can help you determine exactly what those are, so you know which email clients to focus your attention on when you’re building emails.

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How to Prevent Spam Registration on WordPress (3 Methods)

Optinmonster

Do you want to learn how to prevent spam registration on WordPress? But when you’re fighting against spambots and fake registrations, it can feel even more discouraging. That’s why, today, we’re going to share 3 surefire methods for protecting yourself against spam registrations in WordPress.

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Lost in a Junk Folder Nightmare? Escape (and Never Worry Again) with an Email Deliverability Audit

Litmus

All our efforts are wasted when messages go to spam folders. However, expert help can also come in handy for smaller teams to get insights into their email sending processes. Can be quicker. Can be cheaper. Can be more expensive. Can take longer. Email content (and no, I don’t mean spam trigger words ).

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Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

Litmus

Using spam filter testing. How to avoid blocklists and spam. Having bad email addresses on your list results in high hard bounce rates, which can get you flagged as a spammer by inbox providers. Spam filter testing. of brands do spam filter testing. Using SPF authentication. Using DKIM authentication.

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How Marketers Can Avoid Those Dreaded Email Spam Traps

Hubspot

Well, if they hit a spam trap. There are different types of spam traps, varying levels of repercussions for hitting them, and some email marketers that are more likely to hit them based on the makeup of their contacts database. Here's what we learned about spam traps that we think email marketers should know. yeah, they might.

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How Deliverability Can Guide Your Emails to Subscribers’ Inboxes

Litmus

No marketer wants to hit send only to get labeled as spam and end up in the junk folder. Fortunately, there are preventative steps you can take to increase your odds of a successful launch and get those carefully curated emails delivered to your subscribers’ inboxes. Building the perfect email campaign takes time and resources.

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The 6 Important Metrics To Measure Your Email Marketing Campaign

Only B2B

This way you can measure how successful your email marketing campaign is performing. Check For Any Spam Complaints. Spam Complaints. To check this keep tabs on the spam and complainants. Total spam complaints/Number of emails delivered x 100. So, what is your spam complaint rate? Check Web Traffic.

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Hard Bounce vs. Soft Bounce: What’s the Difference?

Litmus

Dealing with spam filters can be tricky. Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. It could be bouncing because: Too many people have marked your emails as spam. Enter: the bounce.