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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Research and development teams should take the lead, with their companies talking to customers, looking at the market to see what others are doing and where they can gain an advantage. We thought we might see a fall-off of this appetite for change because of rocky economic conditions as we came out of the pandemic.

Planning 125
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EU & UK GDPR: 5 things you must know about email consent

Litmus

Keep consent requests separate from other terms & conditions. Never bundle consent with your terms and conditions, privacy notices, or any of your services (unless email consent is necessary to complete that service). All major email laws, including CASL in Canada and CAN-SPAM in the U.S., Half of U.S.

Opt-in 136
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9 Best Form Builder Tools to Gather Customer Feedback

Optinmonster

Some helpful features you should be looking for in a form builder include: Drag and Drop Builder : Make life easier by choosing a form builder that’s not overly technical and can give you beautiful customer feedback forms in minutes. Smart conditional logic. Formidable Forms. Gravity Forms. Google Forms. Ninja Forms. TrustPulse.

Tools 66
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The email marketer’s guide to effective marketing automation

Martech

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. They can be financial or contractual. With a dozen items or more, these purchases can break a template or simply look bad.

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Let’s chat about this product

Martech

Spam the e-mail lists. You look at 75 FAQs, and you can have 5.7 Low intent scores may be indicative of a support call, so the AI can be adjusted to handle simple issues. But the chatbot can still engage that client, answering questions, building trust, and in turn build a relationship. The hard sell is easy.

Product 91
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Act-On Software Stresses Ease of Use

Customer Experience Matrix

In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. sequential campaign flows with conditional actions in each step and “early exit” conditions that can remove leads from the flow at any step. But an early exit rule is harder to find. -

Act-On 120
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The cost of ignoring website accessibility

Martech

While websites are not specifically mentioned, a judge could rule that websites fall under this regulation. The penalties that a business can incur seem to range greatly. “It In this case, the fine was $200 per person impacted,” he said, noting that fine limits can vary from state to state. The potential penalties.

Cost 103